{"id":5840,"date":"2019-08-13T17:44:16","date_gmt":"2019-08-13T14:44:16","guid":{"rendered":"https:\/\/favorite-news.com\/pt\/um-recorte-para-as-agencias-de-marketing\/"},"modified":"2019-08-13T17:44:17","modified_gmt":"2019-08-13T14:44:17","slug":"um-recorte-para-as-agencias-de-marketing","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/pt\/um-recorte-para-as-agencias-de-marketing\/","title":{"rendered":"um recorte para as Ag\u00eancias de Marketing"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>As ag\u00eancias de marketing muita das vezes s\u00e3o as principais respons\u00e1veis pelo sucesso de v\u00e1rias empresas no Marketing Digital em geral.<\/p>\n<p>Por isso, separamos neste conte\u00fado alguns dos principais recortes da Content Trends, e focamos para ag\u00eancias.<\/p>\n<p>Aproveite os dados para realizar compara\u00e7\u00f5es e analisar como a sua estrat\u00e9gia e dos seus clientes est\u00e3o performando. Vamos l\u00e1?<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/um-recorte-para-as-Agencias-de-Marketing.png\" alt=\"banner content trends\" class=\"wp-image-40157\"  \/><\/noscript><\/figure>\n<h2>Recortes para ag\u00eancia<\/h2>\n<p>O segmento com maior taxa de participa\u00e7\u00e3o da pesquisa foi o de <strong>Ag\u00eancias de Marketing\/ Publicidade, com 17,5%<\/strong>. Em seguida, aparecem as empresas de Software\/Cloud\/SaaS, com 11,6%, e de Educa\u00e7\u00e3o, com 10%.<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707448_861_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"\u00e1rea de atua\u00e7\u00e3o da empresa\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707448_861_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"\u00e1rea de atua\u00e7\u00e3o da empresa\"  \/><\/noscript><\/p>\n<h2>Panorama da estrat\u00e9gia de Marketing de Conte\u00fado no Brasil<\/h2>\n<p>Nesta edi\u00e7\u00e3o, procuramos atingir mercados diferentes e empresas que nunca tiveram contato com a Rock Content. <\/p>\n<p>Com isso, tivemos um n\u00famero de 67,3% dos respondentes que adotam Marketing de Conte\u00fado \u2014 muitos sendo ag\u00eancias que trabalham essa estrat\u00e9gia tamb\u00e9m para seus clientes:<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707449_735_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"ado\u00e7\u00e3o do marketing de conte\u00fado\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707449_735_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"ado\u00e7\u00e3o do marketing de conte\u00fado\"  \/><\/noscript><\/p>\n<h2>Ado\u00e7\u00e3o de Marketing de Conte\u00fado nas principais \u00e1reas de atua\u00e7\u00e3o<\/h2>\n<p>As empresas Software\/Cloud\/SaaS e <strong>Ag\u00eancia de Marketing\/Propaganda<\/strong> s\u00e3o as \u00e1reas que mais aplicam Marketing de Conte\u00fado, com 82,9% e 80,7% respectivamente.\u00a0<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707449_462_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"\u00e1reas de empresa na ado\u00e7\u00e3o do marketing de conte\u00fado\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707449_462_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"\u00e1reas de empresa na ado\u00e7\u00e3o do marketing de conte\u00fado\"  \/><\/noscript><\/p>\n<h2>Qualifica\u00e7\u00e3o no Marketing de Conte\u00fado<\/h2>\n<p>Ter sucesso com o Marketing de Conte\u00fado requer conhecimento e entendimento das vertentes que impulsionam a estrat\u00e9gia, j\u00e1 que envolve planejamento, profissionais dedicados, acompanhamento frequente e in\u00fameras pr\u00e1ticas para, de fato, come\u00e7ar a gerar bons resultados. <\/p>\n<p>Em rela\u00e7\u00e3o ao ano passado, a exig\u00eancia de treinamentos e\/ou certificados dos profissionais cresceu 34% atingindo um n\u00famero impressionante de 82,2%.<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707450_32_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707450_32_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"\"  \/><\/noscript><br \/>\n<biblioteca>Se voc\u00ea ainda n\u00e3o est\u00e1 investindo no conhecimento do seu time, conhe\u00e7a a <br \/>Universidade Rock Content  e comece a atualizar os seus conhecimentos e se preparar para o mercado.<br \/><\/biblioteca><\/p>\n<h2>Principais estrat\u00e9gias e resultados da ado\u00e7\u00e3o de Marketing de Conte\u00fado<\/h2>\n<ul>\n<li>Empresas que adotam Marketing de Conte\u00fado tem 1,3 vezes mais visitas;<\/li>\n<li>Empresas que adotam Marketing de Conte\u00fado tem 1,4 vezes mais leads;<\/li>\n<li>65,4% aumentaram o volume de conte\u00fado em rela\u00e7\u00e3o ao ano passado;<\/li>\n<li>A rede social mais utilizada \u00e9 o Facebook.<\/li>\n<\/ul>\n<p>Quando comparamos a m\u00e9dia de visitantes entre as empresas que adotam, e as que n\u00e3o adotam Marketing de Conte\u00fado, \u00e9 poss\u00edvel notar o grande impacto que essa estrat\u00e9gia apresenta: <strong>1,3 vezes mais visitas do que os neg\u00f3cios que n\u00e3o adotam a mesma pr\u00e1tica<\/strong>.<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707450_465_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"marketing de conte\u00fado x m\u00e9dia de leads\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707450_465_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"marketing de conte\u00fado x m\u00e9dia de leads\"  \/><\/noscript><\/p>\n<p> Em rela\u00e7\u00e3o a gera\u00e7\u00e3o de leads, o mesmo se repete: empresas que utilizam Marketing de Conte\u00fado conhecem mais sobre a quantidade de leads gerados do que as que n\u00e3o adotam a mesma estrat\u00e9gia \u2014 59,8% contra 17,1%.<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707451_944_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"gera\u00e7\u00e3o de leads\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707451_944_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"gera\u00e7\u00e3o de leads\"  \/><\/noscript><\/p>\n<p>Em rela\u00e7\u00e3o ao n\u00famero de leads, tamb\u00e9m \u00e9 vis\u00edvel a influ\u00eancia que o Marketing de Conte\u00fado tem para as empresas que o adotam. <\/p>\n<p>Essa gera\u00e7\u00e3o chega a ser 1,4 vezes maior para os neg\u00f3cios que investem na estrat\u00e9gia.\u00a0<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707452_919_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"marketing de conte\u00fado x m\u00e9dia de visitas\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707452_919_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"marketing de conte\u00fado x m\u00e9dia de visitas\"  \/><\/noscript><\/p>\n<p>Para saber qual o volume de conte\u00fado gera mais visitas, fizemos um comparativo entre empresas que postam de 1 a 12 conte\u00fados e empresas que postam mais de 13 conte\u00fados por m\u00eas.<\/p>\n<p>As que postam mais de 13 conte\u00fados geram 3,8 mais visitas que as empresas que postam menos.\u00a0<\/p>\n<p>Por isso, \u00e9 extremamente importante manter uma certa quantidade e qualidade na produ\u00e7\u00e3o de conte\u00fado para as ag\u00eancias e, principalmente, para garantir bons resultados a seus clientes!<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707452_489_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707452_489_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"\"  \/><\/noscript><\/p>\n<h2>Formatos de conte\u00fado<\/h2>\n<p>De acordo com os respondentes, posts nas redes sociais (87,4%), em blogs (64,5%) e v\u00eddeos (52,8%) s\u00e3o as t\u00e1ticas de Marketing de Conte\u00fado mais utilizadas nas empresas nas quais trabalham.<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707453_177_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"formato de conte\u00fados\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707453_177_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"formato de conte\u00fados\"  \/><\/noscript><\/p>\n<p>Para as ag\u00eancias, \u00e9 um grande diferencial oferecer esse servi\u00e7o de produ\u00e7\u00e3o de v\u00e1rios formatos a pronta entrega, e com alta qualidade, para atrair e manter clientes na base.<\/p>\n<h2>Objetivos com Marketing de Conte\u00fado<\/h2>\n<p>A gera\u00e7\u00e3o de leads (83,4%) continua sendo o principal objetivo da estrat\u00e9gia de Marketing de Conte\u00fado.<\/p>\n<p>Fortalecer o reconhecimento de marca (72,5%), gerar engajamento (68,6%), e aumentar as vendas (68,1%) tamb\u00e9m foram outros objetivos apontados.<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707453_735_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"principais objetivos com marketing de conte\u00fado\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707453_735_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"principais objetivos com marketing de conte\u00fado\"  \/><\/noscript><\/p>\n<h2>Desafios no Marketing de Conte\u00fado<\/h2>\n<p>Segundo 66,3% dos respondentes, o principal desafio para este ano, em rela\u00e7\u00e3o ao Marketing de Conte\u00fado, continua sendo a produ\u00e7\u00e3o de conte\u00fado que gere engajamento com o p\u00fablico.<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707454_123_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"desafios em marketing de conte\u00fado para 2019\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707454_123_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"desafios em marketing de conte\u00fado para 2019\"  \/><\/noscript><\/p>\n<p>H\u00e1 uma grande oportunidade para ag\u00eancia oferecer conte\u00fados em escala para a demanda de empresas que precisam de quantidade e v\u00e1rios formatos.<\/p>\n<h2>An\u00e1lise de resultados<\/h2>\n<p>Para avaliar o sucesso da estrat\u00e9gia de Marketing de Conte\u00fado as empresas optam por acompanhar, principalmente, o tr\u00e1fego no site (66,4%), a gera\u00e7\u00e3o de leads (65%) e a taxa de convers\u00e3o (63,8%).<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707454_707_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"m\u00e9tricas usadas no marketing de conte\u00fado\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707454_707_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"m\u00e9tricas usadas no marketing de conte\u00fado\"  \/><\/noscript><\/p>\n<h2>Investimento em Marketing de Conte\u00fado<\/h2>\n<p>Em rela\u00e7\u00e3o ao investimento de Marketing de Conte\u00fado, a faixa entre 1% e 10% do or\u00e7amento de Marketing (15,1%) \u00e9 a principal taxa destinada \u00e0 estrat\u00e9gia. <\/p>\n<p>Em rela\u00e7\u00e3o ao ano passado, 30,9% das empresas afirmaram aumentar em at\u00e9 10% esse investimento.<\/p>\n<p><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707455_867_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"lazy lazy-hidden aligncenter\" alt=\"investimento em marketing de conte\u00fado\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/1565707455_867_um-recorte-para-as-Agencias-de-Marketing.png\" class=\"aligncenter\" alt=\"investimento em marketing de conte\u00fado\"  \/><\/noscript><\/p>\n<p>Muitas empresas j\u00e1 perceberam que Marketing de Conte\u00fado \u00e9 uma excelente estrat\u00e9gia para gerar resultados no mundo digital.<\/p>\n<p>A Rock Content agora pode ser o bra\u00e7o direito para sua ag\u00eancia. Podemos produzir v\u00e1rios formatos de conte\u00fado em grande quantidade e com alta qualidade para sua ag\u00eancia e, principalmente, para seus clientes.<\/p>\n<p>Assim, voc\u00ea n\u00e3o se preocupa mais com freelancers e falta m\u00e3o de obra para sua estrat\u00e9gia e dos seus clientes.<\/p>\n<p>Fale com um de nossos consultores e saiba mais como a Rock Content pode ajudar!<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/um-recorte-para-as-Agencias-de-Marketing.jpg\" alt=\"banner fale com um consultor\" class=\"lazy lazy-hidden wp-image-40202\"  data-lazy-\/><noscript><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/08\/um-recorte-para-as-Agencias-de-Marketing.jpg\" alt=\"banner fale com um consultor\" class=\"wp-image-40202\"  \/><\/noscript><\/figure>\n<\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"http:\/\/connect.facebook.net\/pt_BR\/sdk.js#xfbml=1&version=v2.8&appId=526712057515229\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><script>(function() {\n  var _fbq = window._fbq || (window._fbq = []);\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"http:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')[0];\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(['addPixelId', '663752270393938']);\n})();\nwindow._fbq = window._fbq || [];\nwindow._fbq.push(['track', 'PixelInitialized', {}]);\n<\/script><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '1439007502878155');\nfbq('track', 'PageView');\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/rockcontent.com\/blog\/content-trends-recorte-agencias\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] As ag\u00eancias de marketing muita das vezes s\u00e3o as principais respons\u00e1veis pelo sucesso de v\u00e1rias empresas no Marketing Digital em geral. Por isso, separamos neste conte\u00fado alguns dos principais recortes da Content Trends, e focamos para ag\u00eancias. Aproveite os dados para realizar compara\u00e7\u00f5es e analisar como a sua estrat\u00e9gia e dos seus clientes est\u00e3o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-na-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>um recorte para as Ag\u00eancias de Marketing - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/pt\/um-recorte-para-as-agencias-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"um recorte para as Ag\u00eancias de Marketing - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] As ag\u00eancias de marketing muita das vezes s\u00e3o as principais respons\u00e1veis pelo sucesso de v\u00e1rias empresas no Marketing Digital em geral. Por isso, separamos neste conte\u00fado alguns dos principais recortes da Content Trends, e focamos para ag\u00eancias. 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