{"id":5895,"date":"2021-03-09T00:01:59","date_gmt":"2021-03-08T21:01:59","guid":{"rendered":"https:\/\/favorite-news.com\/pl\/irka-marsze-w-kampanii-sklepow-intermarche-wideo\/"},"modified":"2021-03-09T00:02:03","modified_gmt":"2021-03-08T21:02:03","slug":"irka-marsze-w-kampanii-sklepow-intermarche-wideo","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/pl\/irka-marsze-w-kampanii-sklepow-intermarche-wideo\/","title":{"rendered":"Irka Marsze w kampanii sklep\u00f3w Intermarch\u00e9 (wideo)"},"content":{"rendered":"

W spocie kobieta robi z dzie\u0107mi zakupy w sklepie Intermarch\u00e9. Opisuje przy tym widzom, \u017ce w Intermarch\u00e9 dost\u0119pna jest szeroka oferta produkt\u00f3w (m.in. pieczywo, nabia\u0142, w\u0119dliny i mi\u0119so, warzywa i owoce) z wieloma promocjami.
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\nBohaterka przedstawia si\u0119 kobietom jako Irka Marsze, a reklama ko\u0144czy sloganem \u201eCiesz si\u0119 nisk\u0105 cen\u0105. Z Iren\u0105\u201d. Nie zmieni\u0142o si\u0119 has\u0142o g\u0142\u00f3wne Intermarch\u00e9: \u201e\u015awie\u017co. Tanio. Z optymizmem\u201d.
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\nTo ci\u0105g dalszy komunikacji reklamowej Intermarch\u00e9 rozpocz\u0119tej wiosn\u0105 2019 roku. Wtedy w spocie ta sama bohaterka co obecnie z rado\u015bci\u0105 robi\u0142a w sklepie tej sieci zakupy i przygotowywa\u0142a posi\u0142ki dla rodziny.
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\nKreacj\u0105 nowej kampanii zaj\u0119\u0142a si\u0119 agencja DDB Warszawa, a produkcj\u0105 spotu – studio foodoo.
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\nDzia\u0142ania reklamowe Intermarch\u00e9 obejmuj\u0105 przede wszystkim telewizj\u0119, internet, radio oraz same sklepy tej sieci. W ostatnich latach za planowanie i zakup medi\u00f3w dla firmy odpowiada\u0142 dom mediowy MediaCom Warszawa.
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W spocie kobieta robi z dzie\u0107mi zakupy w sklepie Intermarch\u00e9. Opisuje przy tym widzom, \u017ce w Intermarch\u00e9 dost\u0119pna jest szeroka oferta produkt\u00f3w (m.in. pieczywo, nabia\u0142, w\u0119dliny i mi\u0119so, warzywa i owoce) z wieloma promocjami. Bohaterka przedstawia si\u0119 kobietom jako Irka Marsze, a reklama ko\u0144czy sloganem \u201eCiesz si\u0119 nisk\u0105 cen\u0105. Z Iren\u0105\u201d. Nie zmieni\u0142o si\u0119 […]<\/p>\n","protected":false},"author":2,"featured_media":5896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-marketingowe-internetowe"],"yoast_head":"\nIrka Marsze w kampanii sklep\u00f3w Intermarch\u00e9 (wideo) - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/pl\/irka-marsze-w-kampanii-sklepow-intermarche-wideo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Irka Marsze w kampanii sklep\u00f3w Intermarch\u00e9 (wideo) - Favorite News\" \/>\n<meta property=\"og:description\" content=\"W spocie kobieta robi z dzie\u0107mi zakupy w sklepie Intermarch\u00e9. 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