{"id":5861,"date":"2021-03-06T18:35:48","date_gmt":"2021-03-06T15:35:48","guid":{"rendered":"https:\/\/favorite-news.com\/pl\/zywiec-zdroj-buduje-wizerunek-na-recyklingu-plastiku\/"},"modified":"2021-03-06T18:35:52","modified_gmt":"2021-03-06T15:35:52","slug":"zywiec-zdroj-buduje-wizerunek-na-recyklingu-plastiku","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/pl\/zywiec-zdroj-buduje-wizerunek-na-recyklingu-plastiku\/","title":{"rendered":"\u017bywiec Zdr\u00f3j buduje wizerunek na recyklingu plastiku"},"content":{"rendered":"<p>W 2018 roku podczas szczytu klimatycznego COP24 w Katowicach firma \u017bywiec Zdr\u00f3j og\u0142osi\u0142a, \u017ce zapewni zbi\u00f3rk\u0119 i podda recyklingowi tak\u0105 sam\u0105 ilo\u015b\u0107 plastiku, jak\u0105 wprowadzi w 2020 roku na rynek. Na pocz\u0105tku tego roku firma poinformowa\u0142a o realizacji planu. Zebrane tworzywa sztuczne przekazano do recyklingu, dzi\u0119ki czemu zosta\u0142y ponownie przetworzone i zamkn\u0119\u0142y obieg.- Od lat w \u017bywiec Zdr\u00f3j podejmujemy dzia\u0142ania na rzecz ochrony \u015brodowiska naturalnego, z czego jednym z kluczowych obszar\u00f3w jest temat opakowa\u0144 \u2013 d\u0105\u017cymy do domykania obiegu plastiku, wprowadzamy butelki z recyklingu i edukujemy Polak\u00f3w na temat w\u0142a\u015bciwej segregacji odpad\u00f3w. Jeste\u015bmy dumni, \u017ce mimo reorganizacji wielu plan\u00f3w biznesowych, najwi\u0119ksze \u015brodowiskowe zobowi\u0105zanie \u017bywiec Zdr\u00f3j zosta\u0142o zrealizowane z sukcesem. W najnowszej kampanii chcieli\u015bmy podkre\u015bli\u0107 ten fakt, ale tak\u017ce podzi\u0119kowa\u0107 naszym konsumentom, poniewa\u017c na koniec dnia to ka\u017cdy z nich wyrzucaj\u0105c plastikow\u0105 butelk\u0119 do \u017c\u00f3\u0142tego kosza, przyczyni\u0142 si\u0119 do realizacji tego bezprecedensowego zobowi\u0105zania &#8211; komentuje Klaudia Krawczyk, starszy kierownik marki \u017bywiec Zdr\u00f3j.\u017bywiec Zdr\u00f3j o recyklingu plastikuO realizacji zobowi\u0105zania marki informuj\u0105 15-sekundowe spoty emitowane w najwi\u0119kszych stacjach telewizyjnych oraz 15-, 6- oraz 2-sekundowe materia\u0142y w Internecie, w tym na kanale YouTube, platformach VOD oraz w mediach spo\u0142eczno\u015bciowych. R\u00f3wnolegle prowadzone b\u0119d\u0105 dzia\u0142ania z influencerami oraz shopper-marketingowe.Za komunikacj\u0119 nowej kampanii odpowiadaj\u0105 \u2013 agencja VMLY&amp;R (koncept, kreacja oraz dzia\u0142ania w Internecie), Mediacom (planowanie i zakup medi\u00f3w) oraz Tailor Made PR (komunikacja z mediami oraz wsp\u00f3\u0142praca z Influencerami).<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.wirtualnemedia.pl\/artykul\/zywiec-zdroj-recykling-plastiku-jak-to-zrobic\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>W 2018 roku podczas szczytu klimatycznego COP24 w Katowicach firma \u017bywiec Zdr\u00f3j og\u0142osi\u0142a, \u017ce zapewni zbi\u00f3rk\u0119 i podda recyklingowi tak\u0105 sam\u0105 ilo\u015b\u0107 plastiku, jak\u0105 wprowadzi w 2020 roku na rynek. Na pocz\u0105tku tego roku firma poinformowa\u0142a o realizacji planu. Zebrane tworzywa sztuczne przekazano do recyklingu, dzi\u0119ki czemu zosta\u0142y ponownie przetworzone i zamkn\u0119\u0142y obieg.- Od lat [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-marketingowe-internetowe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u017bywiec Zdr\u00f3j buduje wizerunek na recyklingu plastiku - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/pl\/zywiec-zdroj-buduje-wizerunek-na-recyklingu-plastiku\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u017bywiec Zdr\u00f3j buduje wizerunek na recyklingu plastiku - Favorite News\" \/>\n<meta property=\"og:description\" content=\"W 2018 roku podczas szczytu klimatycznego COP24 w Katowicach firma \u017bywiec Zdr\u00f3j og\u0142osi\u0142a, \u017ce zapewni zbi\u00f3rk\u0119 i podda recyklingowi tak\u0105 sam\u0105 ilo\u015b\u0107 plastiku, jak\u0105 wprowadzi w 2020 roku na rynek. 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