{"id":5490,"date":"2020-12-06T13:16:26","date_gmt":"2020-12-06T10:16:26","guid":{"rendered":"https:\/\/favorite-news.com\/pl\/visa-wybrala-wiedenkennedy-i-publicis-groupe-do-globalnej-obslugi\/"},"modified":"2020-12-06T13:16:28","modified_gmt":"2020-12-06T10:16:28","slug":"visa-wybrala-wiedenkennedy-i-publicis-groupe-do-globalnej-obslugi","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/pl\/visa-wybrala-wiedenkennedy-i-publicis-groupe-do-globalnej-obslugi\/","title":{"rendered":"Visa wybra\u0142a Wieden+Kennedy i Publicis Groupe do globalnej obs\u0142ugi"},"content":{"rendered":"

Visa poinformowa\u0142a, \u017ce wybra\u0142a w trwaj\u0105cym od lipca br. przetargu do wsp\u00f3\u0142pracy w zakresie obs\u0142ugi reklamowej na poziomie globalnym agencje Wieden+Kennedy i Publicis Groupe.
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\nWieden + Kennedy b\u0119dzie zajmowa\u0107 si\u0119 strategi\u0105 kreatywn\u0105 i g\u0142\u00f3wnymi projektami reklamowymi, za\u015b Publicis Groupe stworzy zesp\u00f3\u0142, kt\u00f3ry b\u0119dzie zajmowa\u0142 si\u0119 mediami i produkcj\u0105, a tak\u017ce wspiera\u0142 „hiperlokaln\u0105 prac\u0119” na ca\u0142ym \u015bwiecie.
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\nDotychczas obs\u0142ug\u0105 reklamow\u0105 VISA zajmowa\u0142y si\u0119 agencje BBDO (od 2012 roku odpowiada\u0142a za globalne kreacje) oraz Saatchi&Saatchi (od 2015 roku zajmowa\u0142a si\u0119 kreacj\u0105 w Europie).
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\nSaatchi, kt\u00f3ra nale\u017cy do Publicis Groupe b\u0119dzie nadal wsp\u00f3\u0142pracowa\u0107 z Visa nad kreatywn\u0105 produkcj\u0105 i projektami oraz b\u0119dzie rozszerza\u0107 swoje kompetencje na 73 rynkach na ca\u0142ym \u015bwiecie, podczas gdy Wieden+Kennedy skupi si\u0119 na kreacji.
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\nObs\u0142ug\u0105 mediow\u0105 VIsa zajmuje si\u0119 nale\u017c\u0105cy do Publicis Groupe dom mediowy Starcom, kt\u00f3ry b\u0119dzie kontynuowa\u0107 obs\u0142ug\u0119 mediow\u0105 marki.
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\nW Polsce ostatni\u0105 kampani\u0119 Visa przygotowa\u0142y agencje Saatchi&Saatchi i Starcom.
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\n <\/p>\n

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Visa poinformowa\u0142a, \u017ce wybra\u0142a w trwaj\u0105cym od lipca br. przetargu do wsp\u00f3\u0142pracy w zakresie obs\u0142ugi reklamowej na poziomie globalnym agencje Wieden+Kennedy i Publicis Groupe. Wieden + Kennedy b\u0119dzie zajmowa\u0107 si\u0119 strategi\u0105 kreatywn\u0105 i g\u0142\u00f3wnymi projektami reklamowymi, za\u015b Publicis Groupe stworzy zesp\u00f3\u0142, kt\u00f3ry b\u0119dzie zajmowa\u0142 si\u0119 mediami i produkcj\u0105, a tak\u017ce wspiera\u0142 „hiperlokaln\u0105 prac\u0119” na […]<\/p>\n","protected":false},"author":2,"featured_media":5491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-marketingowe-internetowe"],"yoast_head":"\nVisa wybra\u0142a Wieden+Kennedy i Publicis Groupe do globalnej obs\u0142ugi - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/pl\/visa-wybrala-wiedenkennedy-i-publicis-groupe-do-globalnej-obslugi\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visa wybra\u0142a Wieden+Kennedy i Publicis Groupe do globalnej obs\u0142ugi - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Visa poinformowa\u0142a, \u017ce wybra\u0142a w trwaj\u0105cym od lipca br. przetargu do wsp\u00f3\u0142pracy w zakresie obs\u0142ugi reklamowej na poziomie globalnym agencje Wieden+Kennedy i Publicis Groupe. 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