{"id":5374,"date":"2020-11-24T23:32:05","date_gmt":"2020-11-24T20:32:05","guid":{"rendered":"https:\/\/favorite-news.com\/pl\/havas-media-obronil-globalny-budzet-jacobs-douwe-egberts\/"},"modified":"2020-11-24T23:32:10","modified_gmt":"2020-11-24T20:32:10","slug":"havas-media-obronil-globalny-budzet-jacobs-douwe-egberts","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/pl\/havas-media-obronil-globalny-budzet-jacobs-douwe-egberts\/","title":{"rendered":"Havas Media obroni\u0142 globalny bud\u017cet Jacobs Douwe Egberts"},"content":{"rendered":"

Havas Media Group utrzyma\u0142a obs\u0142ug\u0119 skonsolidowanego mi\u0119dzynarodowego bud\u017cetu mediowego o warto\u015bci 300 milion\u00f3w dolar\u00f3w (250 milion\u00f3w funt\u00f3w) firmy Jacobs Douwe Egberts. Przetarg trwa\u0142 kilka miesi\u0119cy.
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\nOd stycznia 2021 roku Havas b\u0119dzie odpowiedzialny za planowanie i kupowanie wszystkich medi\u00f3w offline i online JDE poza Ameryk\u0105 P\u00f3\u0142nocn\u0105. Agencja wsp\u00f3\u0142pracuje z JDE od pi\u0119ciu lat, a nowa umowa ma obowi\u0105zywa\u0107 przez kolejne trzy.
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\nWed\u0142ug szacunk\u00f3w agencji mi\u0119dzynarodowy bud\u017cet mediowy JDE, kt\u00f3ry obejmuje 54 rynki, jest warte ponad 300 mln dolar\u00f3w.
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\nBud\u017cet by\u0142 wcze\u015bniej podzielony mi\u0119dzy Havas i Carat nale\u017c\u0105cy do Dentsu. Havas Media wygra\u0142 globalne (offline) konto medialne w 2014 r., podczas gdy Carat zajmowa\u0142 si\u0119 obs\u0142ug\u0105 mediow\u0105 JDE w Wielkiej Brytanii od 2017 r. i dodatkowo odpowiada\u0142 za zakup medi\u00f3w cyfrowych na ca\u0142ym \u015bwiecie (plus zakupy offline w Rosji).
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Havas Media Group utrzyma\u0142a obs\u0142ug\u0119 skonsolidowanego mi\u0119dzynarodowego bud\u017cetu mediowego o warto\u015bci 300 milion\u00f3w dolar\u00f3w (250 milion\u00f3w funt\u00f3w) firmy Jacobs Douwe Egberts. Przetarg trwa\u0142 kilka miesi\u0119cy. Od stycznia 2021 roku Havas b\u0119dzie odpowiedzialny za planowanie i kupowanie wszystkich medi\u00f3w offline i online JDE poza Ameryk\u0105 P\u00f3\u0142nocn\u0105. Agencja wsp\u00f3\u0142pracuje z JDE od pi\u0119ciu lat, a nowa […]<\/p>\n","protected":false},"author":2,"featured_media":5375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-marketingowe-internetowe"],"yoast_head":"\nHavas Media obroni\u0142 globalny bud\u017cet Jacobs Douwe Egberts - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/pl\/havas-media-obronil-globalny-budzet-jacobs-douwe-egberts\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas Media obroni\u0142 globalny bud\u017cet Jacobs Douwe Egberts - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Havas Media Group utrzyma\u0142a obs\u0142ug\u0119 skonsolidowanego mi\u0119dzynarodowego bud\u017cetu mediowego o warto\u015bci 300 milion\u00f3w dolar\u00f3w (250 milion\u00f3w funt\u00f3w) firmy Jacobs Douwe Egberts. Przetarg trwa\u0142 kilka miesi\u0119cy. Od stycznia 2021 roku Havas b\u0119dzie odpowiedzialny za planowanie i kupowanie wszystkich medi\u00f3w offline i online JDE poza Ameryk\u0105 P\u00f3\u0142nocn\u0105. 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