{"id":4594,"date":"2019-09-17T03:35:16","date_gmt":"2019-09-17T00:35:16","guid":{"rendered":"https:\/\/favorite-news.com\/pl\/vodafone-przenosi-obsluge-mediowa-z-wavemaker-do-carat\/"},"modified":"2019-09-17T03:35:17","modified_gmt":"2019-09-17T00:35:17","slug":"vodafone-przenosi-obsluge-mediowa-z-wavemaker-do-carat","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/pl\/vodafone-przenosi-obsluge-mediowa-z-wavemaker-do-carat\/","title":{"rendered":"Vodafone przenosi obs\u0142ug\u0119 mediow\u0105 z Wavemaker do Carat"},"content":{"rendered":"

Vodafone prowadzi\u0142 przetarg na obs\u0142ug\u0119 globalnego bud\u017cetu mediowego od kwietnia br. Firma nie podawa\u0142a liczby i nazw zaproszonych do niego agencji.
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\nFirma zdecydowa\u0142a si\u0119 powierzy\u0107 obs\u0142ug\u0119 szacowanego na 600 mln dolar\u00f3w rocznie globalnego bud\u017cetu mediowego agencji Carat (Dentsu Aegis Network). Oznacza to koniec wsp\u00f3\u0142pracy z Wavemaker, kt\u00f3ry pracowa\u0142 dla Vodafone od 2014 roku.
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\nCarat b\u0119dzie wiod\u0105c\u0105 agencj\u0105 mediow\u0105 firmy na kluczowych rynkach, takich jak Australia, Wielka Brytania, Indie i Hiszpania.
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\nWybrana w\u0142a\u015bnie agencja zajmie si\u0119 przede wszystkim obs\u0142ug\u0105 medi\u00f3w offline. Vodafone od d\u0142u\u017cszego czasu bowiem media cyfrowe kupuje we w\u0142asnym zakresie.
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\nNa 11 z 25 rynk\u00f3w, na kt\u00f3rych dzia\u0142a firma funkcjonuj\u0105 w jej ramach specjalne, wewn\u0119trzne struktury odpowiedzialne za planowaniem i zakup medi\u00f3w internetowych.
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Vodafone: kupowanie medi\u00f3w cyfrowych we w\u0142asnym zakresie jest \u201ezdecydowanie dobre\u201d<\/p>\n


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Vodafone prowadzi\u0142 przetarg na obs\u0142ug\u0119 globalnego bud\u017cetu mediowego od kwietnia br. Firma nie podawa\u0142a liczby i nazw zaproszonych do niego agencji. Firma zdecydowa\u0142a si\u0119 powierzy\u0107 obs\u0142ug\u0119 szacowanego na 600 mln dolar\u00f3w rocznie globalnego bud\u017cetu mediowego agencji Carat (Dentsu Aegis Network). Oznacza to koniec wsp\u00f3\u0142pracy z Wavemaker, kt\u00f3ry pracowa\u0142 dla Vodafone od 2014 roku. […]<\/p>\n","protected":false},"author":2,"featured_media":3443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-marketingowe-internetowe"],"yoast_head":"\nVodafone przenosi obs\u0142ug\u0119 mediow\u0105 z Wavemaker do Carat - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/pl\/vodafone-przenosi-obsluge-mediowa-z-wavemaker-do-carat\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vodafone przenosi obs\u0142ug\u0119 mediow\u0105 z Wavemaker do Carat - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Vodafone prowadzi\u0142 przetarg na obs\u0142ug\u0119 globalnego bud\u017cetu mediowego od kwietnia br. Firma nie podawa\u0142a liczby i nazw zaproszonych do niego agencji. Firma zdecydowa\u0142a si\u0119 powierzy\u0107 obs\u0142ug\u0119 szacowanego na 600 mln dolar\u00f3w rocznie globalnego bud\u017cetu mediowego agencji Carat (Dentsu Aegis Network). Oznacza to koniec wsp\u00f3\u0142pracy z Wavemaker, kt\u00f3ry pracowa\u0142 dla Vodafone od 2014 roku. 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