{"id":210,"date":"2019-04-30T14:37:15","date_gmt":"2019-04-30T11:37:15","guid":{"rendered":"https:\/\/favorite-news.com\/pl\/unilever-coca-cola-wpp-mccann-sancho-bbdo-i-jung-v-matt-wsrod-liderow-efektywnosci-reklamowej-top-10\/"},"modified":"2019-04-30T14:37:16","modified_gmt":"2019-04-30T11:37:16","slug":"unilever-coca-cola-wpp-mccann-sancho-bbdo-i-jung-v-matt-wsrod-liderow-efektywnosci-reklamowej-top-10","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/pl\/unilever-coca-cola-wpp-mccann-sancho-bbdo-i-jung-v-matt-wsrod-liderow-efektywnosci-reklamowej-top-10\/","title":{"rendered":"Unilever, Coca-Cola, WPP, McCann, Sancho BBDO i Jung v Matt w\u015br\u00f3d lider\u00f3w efektywno\u015bci reklamowej (Top 10)"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"\">\n<p>Ranking Effie Index (w tym roku przygotowano jego 9. edycj\u0119) pokazuje efektywno\u015b\u0107 pracy m.in. sieci i holding\u00f3w reklamowych w kontek\u015bcie globalnym. Uczestniczy w nim ponad 3 tys. finalist\u00f3w i zwyci\u0119zc\u00f3w z 45 konkurs\u00f3w efektywno\u015bci Effie z ca\u0142ego \u015bwiata. W poni\u017cszym zestawieniu uwzgl\u0119dniono wyniki konkurs\u00f3w Effie z ub.r.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><strong>Unilever zachowa\u0142 tytu\u0142 najskuteczniejszego marketera, uzyska\u0142 to miano po raz sz\u00f3sty od 2011 roku. <\/strong>Drugi w rankingu koncern Nestl\u00e9\u00a0 awansowa\u0142 z trzeciego miejsca detronizuj\u0105c PepsiCo. Z kolei trzecie miejsce na podium nale\u017cy teraz do koncernu Coca-Cola, kt\u00f3ry awansowa\u0142 z miejsca 4.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><strong>Najefektywniejsz\u0105 mark\u0105 zosta\u0142a Coca-Cola, kt\u00f3ra awansowa\u0142a o dwa miejsca, wyprzedzaj\u0105c m.in. ubieg\u0142orocznego lidera Pepsi. <\/strong>Drugie miejsce w tym rankingu, tak jak rok temu,\u00a0 zajmuje McDonald&#8217;s, a trzecie &#8211; marka Vodafone, kt\u00f3ra awansowa\u0142a z zajmowanego przed rokiem miejsca czwartego.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/favorite-news.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/04\/1556624235_660_Unilever-Coca-Cola-WPP-McCann-Sancho-BBDO-i-Jung-v-Matt.jpg\" style=\"width: 655px; height: 365px;\"\/><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Czo\u0142\u00f3wka najefektywniejszych holding\u00f3w reklamowych nie zmieni\u0142a si\u0119 wobec ub.r. <strong>WPP Group utrzymuje w tym rankingu pozycj\u0119 lidera ju\u017c \u00f3smy rok z rz\u0119du. Kolejne miejsca na podium zajmuj\u0105 Omnicom i Interpublics (IPG).<\/strong><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/favorite-news.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/04\/1556624235_425_Unilever-Coca-Cola-WPP-McCann-Sancho-BBDO-i-Jung-v-Matt.jpg\" style=\"width: 655px; height: 283px;\"\/><br \/><strong>W\u015br\u00f3d najskuteczniejszych sieci reklamowych w tegorocznym rankingu prym wiedzie McCann Worldgroup,<\/strong> kt\u00f3ra utrzyma\u0142a ubieg\u0142oroczn\u0105 pozycj\u0119 lidera. Swoje ubieg\u0142oroczne pozycje zachowa\u0142y te\u017c: wicelider rankingu czyli BBDO Worldwide i trzecia na podium sie\u0107 Ogilvy.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/favorite-news.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/04\/1556624235_758_Unilever-Coca-Cola-WPP-McCann-Sancho-BBDO-i-Jung-v-Matt.jpg\" style=\"width: 655px; height: 366px;\"\/><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><strong>Agencja Sancho BBDO kolejny ju\u017c rok zachowa\u0142a tytu\u0142 najbardziej efektywnej agencji.<\/strong>\u00a0 Drugie miejsce utrzyma\u0142a FP7 \/ DXB z Dubaju, a tu\u017c za ni\u0105 uplasowa\u0142a si\u0119 McCann Worldwide z Indii.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/favorite-news.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/04\/1556624235_833_Unilever-Coca-Cola-WPP-McCann-Sancho-BBDO-i-Jung-v-Matt.jpg\" style=\"width: 655px; height: 370px;\"\/><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Ca\u0142kowicie zmieni\u0142a si\u0119 <strong>czo\u0142\u00f3wka najefektywniejszych niezale\u017cnych agencji reklamowych. Liderem tego zestawienia w tym roku jest agencja Jung v Matt z Hamburga<\/strong>, tu\u017c za ni\u0105 uplasowa\u0142a si\u0119 agencja Interaction z San Jose. Trzecie miejsce na podium nale\u017cy do agencji Special Group z Auckland.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/favorite-news.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/04\/1556624235_917_Unilever-Coca-Cola-WPP-McCann-Sancho-BBDO-i-Jung-v-Matt.jpg\" style=\"width: 655px; height: 366px;\"\/><br \/>&#13;<br \/>\nJe\u015bli chodzi o sam\u0105 <strong>Europ\u0119, to liderem w\u015br\u00f3d marketer\u00f3w jest L&#8217;Oreal, a najbardziej efektywn\u0105 mark\u0105 IKEA. Holdingiem numer jeden zosta\u0142a WPP Group, a najbardziej efektywn\u0105 sieci\u0105 reklamow\u0105 \u2013 McCann Worldgroup.<\/strong><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Na czele najbardziej efektywnych agencji znalaz\u0142 si\u0119 <strong>moskiewski oddzia\u0142 BBDO<\/strong>, za\u015b za najbardziej efektywn\u0105 niezale\u017cn\u0105 agencj\u0119 uznano niemieck\u0105 agencj\u0119 <strong>Jung v Matt z Hamburga.<\/strong><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>W Effie Index 2018 znalaz\u0142o si\u0119 kilkana\u015bcie polskich firm i marek, jednak poza \u015bcis\u0142ymi czo\u0142\u00f3wkami.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Do zestawienia najefektywniejszych niezale\u017cnych agencji reklamowych trafi\u0142y agencje: <strong>Loyalty Point (miejsce 32), 2012, Brainbox, Grupa Me&amp;My Friends, Labcon, Value Media (43), Opus B (59), Just (78), Performance Media (78), Agencja Warszawa, Brain, Gong i Heads Advertising (87).<\/strong><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>W rankingu najskuteczniejszych agencji w Europie znalaz\u0142y si\u0119 polskie oddzia\u0142y: <strong>Wavemaker Polska (7), Ogilvy Warszawa (41), Saatchi&amp;Saatchi IS (41), McCann Worldgroup (51), Starcom (58), Grey (83), Publicis (83) i DDB (97).<\/strong><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Do najefektywniejszych polskich marek nale\u017c\u0105: <strong>Fundacja Wielka Orkiestra \u015awi\u0105tecznej Pomocy (27) i Winiary (64). W\u015br\u00f3d marketer\u00f3w znalaz\u0142y si\u0119 takie firmy, jak Maspex (36), Fundacja Wielka Orkiestra \u015awi\u0105tecznej Pomocy (45) i Grupa \u017bywiec (83).<\/strong><\/p>\n<p>&#13;<br \/>\n                            &#13;<br \/>\n&#13;<br \/>\n                            &#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n                            &#13;<br \/>\n                                                            &#13;<br \/>\n&#13;<br \/>\n                            &#13;\n                        <\/p><\/div>\n<p><script>(function (d, s, id) {\n        var js, fjs = d.getElementsByTagName(s)[0];\n        if (d.getElementById(id)) return;\n        js = d.createElement(s);\n        js.id = id;\n        js.src = \"http:\/\/connect.facebook.net\/pl_PL\/sdk.js#xfbml=1&version=v2.6&appId=297996717062470\";\n        fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.wirtualnemedia.pl\/artykul\/unilever-coca-cola-wpp-mccann-sancho-bbdo-i-jung-v-matt-wsrod-liderow-efektywnosci-reklamowej-top-10\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Ranking Effie Index (w tym roku przygotowano jego 9. edycj\u0119) pokazuje efektywno\u015b\u0107 pracy m.in. sieci i holding\u00f3w reklamowych w kontek\u015bcie globalnym. Uczestniczy w nim ponad 3 tys. finalist\u00f3w i zwyci\u0119zc\u00f3w z 45 konkurs\u00f3w efektywno\u015bci Effie z ca\u0142ego \u015bwiata. W poni\u017cszym zestawieniu uwzgl\u0119dniono wyniki konkurs\u00f3w Effie z ub.r. &#13; &#13; Unilever zachowa\u0142 tytu\u0142 najskuteczniejszego marketera, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-marketingowe-internetowe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever, Coca-Cola, WPP, McCann, Sancho BBDO i Jung v Matt w\u015br\u00f3d lider\u00f3w efektywno\u015bci reklamowej (Top 10) - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/pl\/unilever-coca-cola-wpp-mccann-sancho-bbdo-i-jung-v-matt-wsrod-liderow-efektywnosci-reklamowej-top-10\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever, Coca-Cola, WPP, McCann, Sancho BBDO i Jung v Matt w\u015br\u00f3d lider\u00f3w efektywno\u015bci reklamowej (Top 10) - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Ranking Effie Index (w tym roku przygotowano jego 9. edycj\u0119) pokazuje efektywno\u015b\u0107 pracy m.in. sieci i holding\u00f3w reklamowych w kontek\u015bcie globalnym. 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