{"id":57,"date":"2019-04-24T18:21:34","date_gmt":"2019-04-24T15:21:34","guid":{"rendered":"https:\/\/favorite-news.com\/mx\/eres-capaz-de-reconocer-estas-marcas\/"},"modified":"2019-04-24T18:21:34","modified_gmt":"2019-04-24T15:21:34","slug":"eres-capaz-de-reconocer-estas-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/mx\/eres-capaz-de-reconocer-estas-marcas\/","title":{"rendered":"\u00bferes capaz de reconocer estas marcas?"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>\n    La importancia del \u2018packaging&#8217; como carta de presentaci\u00f3n de las marcas<br \/>\n    <span class=\"author\">Imprenta Online<\/span>\n<\/p>\n<\/p><\/div>\n<div>\n<p>No importa si es un alimento, un electrodom\u00e9stico, una prenda de ropa, un jarabe para la tos o una joya. Pr\u00e1cticamente todos los productos tienen \u2018packaging\u2019, o lo que es lo mismo: un embajale en el que guardarlo y protegerlo. Adem\u00e1s de esta \u00fatil funci\u00f3n, este envoltorio\u00a0<strong>es la carta de presentaci\u00f3n del producto, pues es lo primero que el consumidor<\/strong> <strong>ve<\/strong>.<\/p>\n<p>Para que un &#8216;packaging&#8217; sea \u00fatil, primero, es necesario que cumpla correctamente su funci\u00f3n (de nada sirve hacer un embalaje perfecto que despu\u00e9s no proteja lo que lleva en su interior). En segundo lugar, llegan detalles que puede parecer banales como la forma, el color o el dise\u00f1o, pero que en realidad son elementos indispensables que no deben tomarse a la ligera, ya que son b\u00e1sicos a la hora de conseguir llamar la atenci\u00f3n y\u00a0 despertar el inter\u00e9s del comprador. El embalaje debe ser lo m\u00e1s atractivo posible, <strong>respetando siempre la identidad corporativa y la imagen de marca. <\/strong><\/p>\n<p>Cada vez m\u00e1s empresas dedican tiempo y recursos a este tipo de elementos, esta tendencia queda reflejada\u00a0<strong>tanto en el comercio f\u00edsico como en el electr\u00f3nico<\/strong>. En el primer caso, por ejemplo, las bolsas en las que se coloca el producto o los paquetes especiales que se preparan para un regalo ayudan a identificar la marca y son bien considerados por los compradores. En el caso de los negocios digitales, al embalaje propio del producto hay que a\u00f1adirle el de env\u00edo, un aspecto que tambi\u00e9n conviene cuidar para dar buena impresi\u00f3n cuando el cliente reciba el paquete y evitar devoluciones por productos defectuosos o problemas en el traslado.<\/p>\n<p><!-- OAS AD 'Intext' begin --><\/p>\n<p><!-- OAS AD 'Intext' end --><\/p>\n<p><span style=\"letter-spacing: 0em;\">Un buen \u2018packaging\u2019 no solo puede hacer que a un comprador le llame la atenci\u00f3n un producto por encima de otros similares, sino que <\/span><strong style=\"letter-spacing: 0em;\">puede convertir a la marca en un referente dentro del sector<\/strong><span style=\"letter-spacing: 0em;\">. El test que se incluye a continuaci\u00f3n es el mejor ejemplo de la importancia de un buen embalaje. \u00a0\u00bfEres capaz de reconocer estas marcas \u00fanicamente por su \u2018packaging\u2019?<\/span><\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.20minutos.es\/noticia\/3613767\/0\/importancia-packaging-reconocer-marcas\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La importancia del \u2018packaging&#8217; como carta de presentaci\u00f3n de las marcas Imprenta Online No importa si es un alimento, un electrodom\u00e9stico, una prenda de ropa, un jarabe para la tos o una joya. Pr\u00e1cticamente todos los productos tienen \u2018packaging\u2019, o lo que es lo mismo: un embajale en el que guardarlo y protegerlo. Adem\u00e1s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":58,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-57","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-financieras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bferes capaz de reconocer estas marcas? - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/mx\/eres-capaz-de-reconocer-estas-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bferes capaz de reconocer estas marcas? - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La importancia del \u2018packaging&#8217; como carta de presentaci\u00f3n de las marcas Imprenta Online No importa si es un alimento, un electrodom\u00e9stico, una prenda de ropa, un jarabe para la tos o una joya. Pr\u00e1cticamente todos los productos tienen \u2018packaging\u2019, o lo que es lo mismo: un embajale en el que guardarlo y protegerlo. 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