{"id":4221,"date":"2021-07-05T20:59:29","date_gmt":"2021-07-05T17:59:29","guid":{"rendered":"https:\/\/favorite-news.com\/mx\/sabes-como-toman-la-decision-de-compra-los-consumidores\/"},"modified":"2021-07-05T20:59:32","modified_gmt":"2021-07-05T17:59:32","slug":"sabes-como-toman-la-decision-de-compra-los-consumidores","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/mx\/sabes-como-toman-la-decision-de-compra-los-consumidores\/","title":{"rendered":"\u00bfSabes c\u00f3mo toman la decisi\u00f3n de compra los consumidores?"},"content":{"rendered":"<p><\/p>\n<p>                            Normalmente, el departamento de marketing de cualquier empresa est\u00e1 dividido en dos: un equipo orientado a resultados y otro, a trabajar la marca. Los trabajadores de ambas secciones suelen estar separados y se dedican respectivamente a la parte inicial y final del viaje del consumidor. Esto significa que, en la mayor\u00eda de las empresas, no se presta atenci\u00f3n a la parte central del proceso de compra, que es la fase en la que los consumidores exploran y eval\u00faan las opciones de compra disponibles. Desde Google se han dado cuenta de que es su propio caso y han decidido ponerle remedio.Para conseguirlo, han llevado a cabo una investigaci\u00f3n sobre la mara\u00f1a de la toma de decisiones de los consumidores. De esta forma es como han descubierto que pueden multiplicar hasta por 16 las ventas procedentes de los canales que usaban en esta etapa intermedia del embudo de conversi\u00f3n. Si quieres descubrir m\u00e1s conclusiones sobre este estudio y c\u00f3mo lo aplicaron para mejorar la conversi\u00f3n en la parte central del funnel puedes consultar este art\u00edculo.Deja de basar la estrategia de tu empresa en el modelo de atribuci\u00f3n de &#8220;\u00faltimo clic&#8221; que se utiliza actualmente en muchas campa\u00f1as de marketing, ya que tiende a eclipsar los canales de marketing de la parte central del embudo de conversi\u00f3n y descubre las implicaciones que tiene este nuevo enfoque para en el site Think with Google.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.20minutos.es\/noticia\/4753459\/0\/sabes-como-toman-la-decision-de-compra-los-consumidores\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Normalmente, el departamento de marketing de cualquier empresa est\u00e1 dividido en dos: un equipo orientado a resultados y otro, a trabajar la marca. Los trabajadores de ambas secciones suelen estar separados y se dedican respectivamente a la parte inicial y final del viaje del consumidor. Esto significa que, en la mayor\u00eda de las empresas, no [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-financieras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSabes c\u00f3mo toman la decisi\u00f3n de compra los consumidores? - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/mx\/sabes-como-toman-la-decision-de-compra-los-consumidores\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSabes c\u00f3mo toman la decisi\u00f3n de compra los consumidores? - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Normalmente, el departamento de marketing de cualquier empresa est\u00e1 dividido en dos: un equipo orientado a resultados y otro, a trabajar la marca. 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