{"id":4176,"date":"2021-05-03T20:33:58","date_gmt":"2021-05-03T17:33:58","guid":{"rendered":"https:\/\/favorite-news.com\/mx\/como-justificar-los-beneficios-del-departamento-de-marketing-en-una-empresa\/"},"modified":"2021-05-03T20:34:03","modified_gmt":"2021-05-03T17:34:03","slug":"como-justificar-los-beneficios-del-departamento-de-marketing-en-una-empresa","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/mx\/como-justificar-los-beneficios-del-departamento-de-marketing-en-una-empresa\/","title":{"rendered":"C\u00f3mo justificar los beneficios del departamento de marketing en una empresa"},"content":{"rendered":"

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Hace ya a\u00f1os que la publicidad est\u00e1 pasando al plano digital. Tanto es as\u00ed, que los expertos calculan que en torno al 60 % de la inversi\u00f3n publicitaria global ser\u00e1 exclusivamente digital para el a\u00f1o 2024.\u00bfQu\u00e9 consecuencias tendr\u00e1 este cambio? Por un lado, la publicidad digital permite medir mejor los resultados. Por otro, tambi\u00e9n nos ayuda a analizar el impacto conseguido de forma m\u00e1s precisa para equilibrar su inversi\u00f3n en marketing y sus ingresos.De hecho, en la actualidad, existen plataformas basadas en el aprendizaje autom\u00e1tico que ayudan a los anunciantes a fijarse objetivos de negocio y conseguirlos. Esto permite que los responsables de marketing puedan demostrar que su \u00e1rea consigue un retorno de las inversiones que solicitan. Es decir, la publicidad digital se est\u00e1 convirtiendo en un gran aliado del marketing, ya que permite demostrar con datos c\u00f3mo no se trata solo de un departamento en el que hay que invertir sin esperar resultados claros, sino que su trabajo, efectivamente, se puede traducir en un crecimiento rentable para la empresa.Para los m\u00e1s esc\u00e9pticos, desde el site Think with Google han desarrollado un completo art\u00edculo en el que explican c\u00f3mo desarrollar un panel en el que se registre, casi en tiempo real, el impacto empresarial de las inversiones de marketing.
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Hace ya a\u00f1os que la publicidad est\u00e1 pasando al plano digital. Tanto es as\u00ed, que los expertos calculan que en torno al 60 % de la inversi\u00f3n publicitaria global ser\u00e1 exclusivamente digital para el a\u00f1o 2024.\u00bfQu\u00e9 consecuencias tendr\u00e1 este cambio? Por un lado, la publicidad digital permite medir mejor los resultados. Por otro, tambi\u00e9n nos […]<\/p>\n","protected":false},"author":2,"featured_media":4177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-financieras"],"yoast_head":"\nC\u00f3mo justificar los beneficios del departamento de marketing en una empresa - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/mx\/como-justificar-los-beneficios-del-departamento-de-marketing-en-una-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo justificar los beneficios del departamento de marketing en una empresa - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Hace ya a\u00f1os que la publicidad est\u00e1 pasando al plano digital. Tanto es as\u00ed, que los expertos calculan que en torno al 60 % de la inversi\u00f3n publicitaria global ser\u00e1 exclusivamente digital para el a\u00f1o 2024.\u00bfQu\u00e9 consecuencias tendr\u00e1 este cambio? Por un lado, la publicidad digital permite medir mejor los resultados. 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