{"id":4167,"date":"2021-04-19T20:11:37","date_gmt":"2021-04-19T17:11:37","guid":{"rendered":"https:\/\/favorite-news.com\/mx\/el-consell-destina-450-000-euros-para-cofinanciar-campanas-de-marketing-para-promocionar-mallorca\/"},"modified":"2021-04-19T20:11:39","modified_gmt":"2021-04-19T17:11:39","slug":"el-consell-destina-450-000-euros-para-cofinanciar-campanas-de-marketing-para-promocionar-mallorca","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/mx\/el-consell-destina-450-000-euros-para-cofinanciar-campanas-de-marketing-para-promocionar-mallorca\/","title":{"rendered":"El Consell destina 450.000 euros para cofinanciar campa\u00f1as de marketing para promocionar Mallorca"},"content":{"rendered":"<p>                            En una nota de prensa, ha indicado que, por segundo a\u00f1o consecutivo, la Fundaci\u00f3n Mallorca Turismo pone en marcha una l\u00ednea de co-marketing que tiene por objetivo estimular flujos tur\u00edsticos hacia la isla desde los principales mercados de origen y focalizar los contenidos en los productos prioritarios.En total se destinan 450.000 euros para cofinanciar campa\u00f1as de marketing de empresas privadas, que deben aportar como m\u00ednimo el 50% del coste total del proyecto. De este modo, con esta inyecci\u00f3n econ\u00f3mica se podr\u00e1n impulsar campa\u00f1as por un valor m\u00ednimo de 900.000 euros en toda Europa.Se trata de una convocatoria a trav\u00e9s de la cual el Consell pretende fomentar la implicaci\u00f3n directa de las empresas beneficiarias, crear un efecto multiplicativo en cuanto a su alcance, y favorecer al m\u00e1ximo el \u00e9xito de las acciones que se incluyan en los acuerdos.La convocatoria se dirige a la formalizaci\u00f3n de convenios de colaboraci\u00f3n con empresas de intermediaci\u00f3n tur\u00edstica, agencias de viajes (tambi\u00e9n &#8216;online&#8217;) y turoperadores. Las empresas podr\u00e1n utilizar tanto sus canales propios como externos.La convocatoria se centra en los mercados tradicionales para Mallorca, como son el espa\u00f1ol, el alem\u00e1n y el brit\u00e1nico; pero tambi\u00e9n se proponen convenios en otras que est\u00e1n mostrando una tendencia emergente, como el franc\u00e9s, los pa\u00edses n\u00f3rdicos o pa\u00edses del Este.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.20minutos.es\/noticia\/4663137\/0\/el-consell-destina-450-000-euros-para-cofinanciar-campanas-de-marketing-para-promocionar-mallorca\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En una nota de prensa, ha indicado que, por segundo a\u00f1o consecutivo, la Fundaci\u00f3n Mallorca Turismo pone en marcha una l\u00ednea de co-marketing que tiene por objetivo estimular flujos tur\u00edsticos hacia la isla desde los principales mercados de origen y focalizar los contenidos en los productos prioritarios.En total se destinan 450.000 euros para cofinanciar campa\u00f1as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-financieras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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