{"id":4156,"date":"2021-04-05T19:56:18","date_gmt":"2021-04-05T16:56:18","guid":{"rendered":"https:\/\/favorite-news.com\/mx\/por-que-la-creatividad-es-fundamental-para-la-supervivencia-de-las-empresas\/"},"modified":"2021-04-05T19:56:21","modified_gmt":"2021-04-05T16:56:21","slug":"por-que-la-creatividad-es-fundamental-para-la-supervivencia-de-las-empresas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/mx\/por-que-la-creatividad-es-fundamental-para-la-supervivencia-de-las-empresas\/","title":{"rendered":"Por qu\u00e9 la creatividad es fundamental para la supervivencia de las empresas"},"content":{"rendered":"<p><\/p>\n<p>                            \u00bfPuede la creatividad ser rentable? Sin duda, adem\u00e1s de necesaria en el mundo de la transformaci\u00f3n empresarial. El v\u00ednculo entre creatividad y \u00e9xito empresarial es cada vez m\u00e1s estrecho y evidente.Seg\u00fan un estudio de Forrester en el que se analiz\u00f3 el retorno de la inversi\u00f3n (ROI) de la creatividad en comparaci\u00f3n con el de la adopci\u00f3n de MarTech (tecnolog\u00eda de marketing) y AdTech (tecnolog\u00eda publicitaria), los datos permitieron comprobar que una inversi\u00f3n de 19.000 millones de d\u00f3lares en creatividad durante seis a\u00f1os ofrecer\u00eda un 18 % m\u00e1s de ROI que si ese dinero se hubiera invertido en tecnolog\u00eda.Pero el econ\u00f3mico no es el \u00fanico beneficio que la creatividad aporta a las empresas. Bien trabajada, mejora el estado de la marca a largo plazo, refuerza los repuntes de ventas y ayuda a cambiar la percepci\u00f3n que los consumidores pudieran tener de la marca, proporcionando a largo plazo flexibilidad y autonom\u00eda a la hora de fijar precios.En el site Think with Google cuentan con un art\u00edculo de Susie Walker, directora de premios de Cannes Lions International Festival of Creativity, en el que ahondar sobre los beneficios de trabajar la creatividad en las empresas.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.20minutos.es\/noticia\/4645185\/0\/por-que-la-creatividad-es-fundamental-para-la-supervivencia-de-las-empresas\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPuede la creatividad ser rentable? Sin duda, adem\u00e1s de necesaria en el mundo de la transformaci\u00f3n empresarial. El v\u00ednculo entre creatividad y \u00e9xito empresarial es cada vez m\u00e1s estrecho y evidente.Seg\u00fan un estudio de Forrester en el que se analiz\u00f3 el retorno de la inversi\u00f3n (ROI) de la creatividad en comparaci\u00f3n con el de la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-financieras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 la creatividad es fundamental para la supervivencia de las empresas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/mx\/por-que-la-creatividad-es-fundamental-para-la-supervivencia-de-las-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 la creatividad es fundamental para la supervivencia de las empresas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"\u00bfPuede la creatividad ser rentable? 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