{"id":4131,"date":"2021-03-08T19:42:23","date_gmt":"2021-03-08T16:42:23","guid":{"rendered":"https:\/\/favorite-news.com\/mx\/en-busca-de-la-rentabilidad-tras-la-pandemia\/"},"modified":"2021-03-08T19:42:26","modified_gmt":"2021-03-08T16:42:26","slug":"en-busca-de-la-rentabilidad-tras-la-pandemia","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/mx\/en-busca-de-la-rentabilidad-tras-la-pandemia\/","title":{"rendered":"En busca de la rentabilidad tras la pandemia"},"content":{"rendered":"<p>La pandemia nos est\u00e1 dejando bastante tocados a nivel econ\u00f3mico y nos ha obligado a revisar m\u00e1s los presupuestos. No solo los personales, ya que muchos no estamos en momento de hacer grandes inversiones, sino los de las empresas. En concreto, el dinero que se dedica a las estrategias de marketing. Este punto no deja de ser, en cierta medida, positivo; ya que nos ayuda a ser conscientes del retorno que deber\u00edan conseguir nuestras inversiones y a gestionar bien nuestro dinero (personal y profesionalmente) para no dejar de ser rentables.En este sentido, es importante recordar que dentro de los presupuestos de marketing de una empresa, resulta fundamental centrarse en las conversiones si se quiere conseguir rentabilidad. Esto nos \u201cobliga\u201d a poner en pr\u00e1ctica dos conceptos: la atribuci\u00f3n y la incrementalidad. \u00bfSabes lo que significan?1. Atribuci\u00f3n. Este concepto hace referencia a la forma que tenemos de determinar la conversi\u00f3n que nos genera cada canal empleado en nuestra estrategia. Para conseguir este dato pueden ayudarnos herramientas como Adobe o Google Analytics.2. Incrementalidad. Se trata de un concepto muy dif\u00edcil de medir, su objetivo es responder a la pregunta: \u00bfcu\u00e1ntas de esas conversiones se habr\u00edan producido igualmente, sin invertir en publicidad?.Para comprenderlo mejor, puedes consultar este art\u00edculo de Think with Google en el que explican los tres tipos de incrementalidad de las estrategias de marketingy c\u00f3mo se puede utilizar cada uno de ellos.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.20minutos.es\/noticia\/4609874\/0\/en-busca-de-la-rentabilidad-tras-la-pandemia\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pandemia nos est\u00e1 dejando bastante tocados a nivel econ\u00f3mico y nos ha obligado a revisar m\u00e1s los presupuestos. No solo los personales, ya que muchos no estamos en momento de hacer grandes inversiones, sino los de las empresas. En concreto, el dinero que se dedica a las estrategias de marketing. Este punto no deja [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-financieras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En busca de la rentabilidad tras la pandemia - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/mx\/en-busca-de-la-rentabilidad-tras-la-pandemia\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En busca de la rentabilidad tras la pandemia - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La pandemia nos est\u00e1 dejando bastante tocados a nivel econ\u00f3mico y nos ha obligado a revisar m\u00e1s los presupuestos. 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