{"id":384,"date":"2019-05-10T10:01:22","date_gmt":"2019-05-10T07:01:22","guid":{"rendered":"https:\/\/favorite-news.com\/mx\/por-que-hay-que-apostar-por-el-material-impreso-en-plena-revolucion-digital\/"},"modified":"2019-05-10T10:01:23","modified_gmt":"2019-05-10T07:01:23","slug":"por-que-hay-que-apostar-por-el-material-impreso-en-plena-revolucion-digital","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/mx\/por-que-hay-que-apostar-por-el-material-impreso-en-plena-revolucion-digital\/","title":{"rendered":"\u00bfPor qu\u00e9 hay que apostar por el material impreso en plena revoluci\u00f3n digital?"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>\n    Los formatos impresos tradicionales pueden convertirse en una herramienta diferenciadora del negocio.<br \/>\n    <span class=\"author\">Imprenta Online<\/span>\n<\/p>\n<\/p><\/div>\n<div>\n<p>Las facturas de la luz, la lista de la compra, los trabajos de la universidad, los \u00e1lbumes de fotos, los cat\u00e1logos de producto de una empresa e incluso los libros. Hoy en <strong>d\u00eda pr\u00e1cticamente todo est\u00e1 digitalizado<\/strong>. Los buzones a rebosar de folletos han dado paso a bandejas de correo electr\u00f3nico llenas de mensajes publicitarios, una nueva t\u00e9cnica de marketing m\u00e1s econ\u00f3mica.<\/p>\n<p>Si bien es cierto que el papel es m\u00e1s caro, tiene un impacto ambiental y ,en t\u00e9rminos de organizaci\u00f3n, hasta ocupa m\u00e1s espacio, <strong>los formatos impresos tambi\u00e9n cuentan con importantes ventajas <\/strong>frente a las posibilidades digitales.<strong>\u00a0<\/strong>\u00a0De hecho, existen estudios que apuntan que un texto se comprende mejor cuando est\u00e1 impreso en papel. \u00a0<\/p>\n<p>Los productos impresos son algo tangible, que <strong>puede generar un recuerdo y una experiencia,<\/strong> algo que no ocurre de la misma manera con los formatos digitales. Tanto si eres una empresa como si eres un profesional, estos elementos generan una sensaci\u00f3n que se asocia\u00a0 despu\u00e9s a la marca, y, adem\u00e1s, perduran m\u00e1s en el tiempo.\u00a0 Para hacer que los productos impresos impulsen el desarrollo de tu empresa y mejoren su competitividad, toma nota de los siguientes consejos:<\/p>\n<p><!-- OAS AD 'Intext' begin --><\/p>\n<p><!-- OAS AD 'Intext' end --><\/p>\n<ul>\n<li>\n<strong>Un \u2018packaging\u2019 original<\/strong>: apostar por dise\u00f1os y formatos innovadores no solo despertar\u00e1 la curiosidad del posible comprador, sino que puede llegar a convertirse en referencia de todos los productos similares.\u00a0<\/li>\n<p>&#13;<\/p>\n<li>\n<strong>Tarjetas de fidelizaci\u00f3n<\/strong>: aunque pueda sonar anticuado, las tarjetas que se sellan en cada compra y permiten acumular un descuento o incluso otorgan un producto gratis pueden llamar la atenci\u00f3n del cliente e invitarle a volver. Solo hace falta un poco de originalidad en su dise\u00f1o.<\/li>\n<p>&#13;<\/p>\n<li>\n<strong>Productos de merchandising<\/strong>: l\u00e1pices, cuadernos, bolis, pegatinas, bolsas de tela, pen drives\u2026 todos los productos de merchandising que se entregan gratis siempre son bien recibidos. Contar con algunos de ellos, personalizados con el logo de la empresa, y obsequiar a los clientes con ellos siempre genera buena reputaci\u00f3n de la marca.<\/li>\n<p>&#13;\n<\/ul>\n<p><em>\u00a0<\/em><\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.20minutos.es\/noticia\/3614077\/0\/ventajas-material-impreso-era-digital\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Los formatos impresos tradicionales pueden convertirse en una herramienta diferenciadora del negocio. Imprenta Online Las facturas de la luz, la lista de la compra, los trabajos de la universidad, los \u00e1lbumes de fotos, los cat\u00e1logos de producto de una empresa e incluso los libros. Hoy en d\u00eda pr\u00e1cticamente todo est\u00e1 digitalizado. Los buzones a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-financieras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 hay que apostar por el material impreso en plena revoluci\u00f3n digital? - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/mx\/por-que-hay-que-apostar-por-el-material-impreso-en-plena-revolucion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 hay que apostar por el material impreso en plena revoluci\u00f3n digital? - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Los formatos impresos tradicionales pueden convertirse en una herramienta diferenciadora del negocio. 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