{"id":373,"date":"2019-05-09T15:54:42","date_gmt":"2019-05-09T12:54:42","guid":{"rendered":"https:\/\/favorite-news.com\/mx\/el-error-de-juego-de-tronos-esta-valorado-en-2-300-millones-de-dolares-en-publicidad-para-starbucks\/"},"modified":"2019-05-09T15:54:43","modified_gmt":"2019-05-09T12:54:43","slug":"el-error-de-juego-de-tronos-esta-valorado-en-2-300-millones-de-dolares-en-publicidad-para-starbucks","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/mx\/el-error-de-juego-de-tronos-esta-valorado-en-2-300-millones-de-dolares-en-publicidad-para-starbucks\/","title":{"rendered":"El error de &#8216;Juego de tronos&#8217; est\u00e1 valorado en 2.300 millones de d\u00f3lares en publicidad para Starbucks"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>\n    Los seguidores de&#8217; Juego de Tronos&#8217; detectaron un vaso de Starbucks en el cap\u00edtulo cuatro de la octava temporada.<br \/>\n    <span class=\"author\">HBO<\/span>\n<\/p>\n<\/p><\/div>\n<div>\n<p>Eel error de <em>Juego de Tronos<\/em> al mostrar un caf\u00e9 aparentemente del Starbucks en un plano del cuarto cap\u00edtulo de su \u00faltima temporada ha conllevado una inesperada publicidad para la empresa de caf\u00e9s que, se estiva, equivale a miles de d\u00f3lares. En concreto, a una campa\u00f1a de <strong>2.300 millones<\/strong>.<\/p>\n<p>Seg\u00fan c\u00e1lculos de Stacy Jones, CEO de la compa\u00f1\u00eda de m\u00e1rketing Hollywood Branded, el fallo ha provocado esa cuantiosa cantidad en forma de &#8220;publicidad gratuita&#8221; para Starbucks, y eso que <strong>el envase realmente no era suyo<\/strong>.<\/p>\n<p>Para calcularlo, se ha basado en los datos del servicio de suscripci\u00f3n de relaciones p\u00fablicas Critical Mention, que ha contabilizado <strong>10.627 menciones<\/strong> de Starbucks y de <em>Juego de Tronos<\/em> en<strong> Internet, la televisi\u00f3n y la radio de todo el mundo<\/strong>.<\/p>\n<p><!-- OAS AD 'Intext' begin --><\/p>\n<p><!-- OAS AD 'Intext' end --><\/p>\n<p>Adem\u00e1s, contabilizaron <strong>193.000 menciones<\/strong> en las siguientes 48 horas al lanzamiento del cap\u00edtulo que citaron juntos a Starbucks y a <em>Juego de Tronos<\/em> en <strong>Twitter, blogs, foros y medios de comunicaci\u00f3n online<\/strong>.<\/p>\n<p>&#8220;En realidad, esto es solo la punta del iceberg, porque lo que no se est\u00e1 monitoreando o estimando es el boca a boca y las redes sociales&#8221;, dice en la CNBC el experto, que tilda la ocasi\u00f3n como <strong>&#8220;una oportunidad \u00fanica en la vida para Starbucks&#8221;<\/strong>.<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.20minutos.es\/noticia\/3635494\/0\/error-juego-de-tronos-starbuck-millones-publicidad\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Los seguidores de&#8217; Juego de Tronos&#8217; detectaron un vaso de Starbucks en el cap\u00edtulo cuatro de la octava temporada. HBO Eel error de Juego de Tronos al mostrar un caf\u00e9 aparentemente del Starbucks en un plano del cuarto cap\u00edtulo de su \u00faltima temporada ha conllevado una inesperada publicidad para la empresa de caf\u00e9s que, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-financieras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El error de &#039;Juego de tronos&#039; est\u00e1 valorado en 2.300 millones de d\u00f3lares en publicidad para Starbucks - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/mx\/el-error-de-juego-de-tronos-esta-valorado-en-2-300-millones-de-dolares-en-publicidad-para-starbucks\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El error de &#039;Juego de tronos&#039; est\u00e1 valorado en 2.300 millones de d\u00f3lares en publicidad para Starbucks - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Los seguidores de&#8217; Juego de Tronos&#8217; detectaron un vaso de Starbucks en el cap\u00edtulo cuatro de la octava temporada. 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