{"id":345,"date":"2019-05-08T11:26:06","date_gmt":"2019-05-08T08:26:06","guid":{"rendered":"https:\/\/favorite-news.com\/mx\/claves-para-que-un-folleto-triunfe-tanto-como-el-catalogo-de-juguetes-de-navidad\/"},"modified":"2019-05-08T11:26:07","modified_gmt":"2019-05-08T08:26:07","slug":"claves-para-que-un-folleto-triunfe-tanto-como-el-catalogo-de-juguetes-de-navidad","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/mx\/claves-para-que-un-folleto-triunfe-tanto-como-el-catalogo-de-juguetes-de-navidad\/","title":{"rendered":"Claves para que un folleto triunfe tanto como el cat\u00e1logo de juguetes de Navidad"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>\n    Claves para que un folleto triunfe tanto como el cat\u00e1logo de juguetes de Navidad<br \/>\n    <span class=\"author\">Imprenta Online<\/span>\n<\/p>\n<\/p><\/div>\n<div>\n<p>Est\u00e1n en los buzones, los reparten por la calle, en tiendas, restaurantes e incluso llegan dentro de los paquetes que se compran por internet\u2026\u00a0<strong>los folletos son un elemento de marketing tan habitual<\/strong> en el d\u00eda a d\u00eda que verlos en el buz\u00f3n es tan frecuente como hacerlo en la papelera m\u00e1s cercana. Aunque hay un tipo de ejemplar que, adem\u00e1s de salvarse del contenedor, es esperado y deseado: el cat\u00e1logo de juguetes de Navidad. \u00bfEl motivo? Despierta el inter\u00e9s y capta la curiosidad de su p\u00fablico objetivo, los m\u00e1s peque\u00f1os de la casa, generando un deseo de compra.<\/p>\n<p>El \u00e9xito de folletos, \u2018flyers\u2019, cat\u00e1logos y dem\u00e1s material impreso de una marca se mide en cuesti\u00f3n de segundos, tiempo en el que el lector (y posible comprador) tarda en decidir si guardarlo para verlo con m\u00e1s detenimiento o tirarlo. En esos escasos segundos <strong>el color, el tono, el mensaje e incluso la calidad del papel son determinantes<\/strong>, porque son las \u00fanicas herramientas del anunciante para enamorar al posible comprador. <\/p>\n<p>\u00bfC\u00f3mo asegurarnos de tener \u00e9xito en este paso crucial? Teniendo en cuenta <strong>cuatro claves a la hora de dise\u00f1ar el folleto<\/strong>:<\/p>\n<ul>\n<li>\n<strong>Define el objetivo<\/strong>. Aunque su funci\u00f3n es atraer al consumidor, no es lo mismo un folleto de presentaci\u00f3n que se da para conocer una marca que se deposita en un buz\u00f3n; otro que se deja, por ejemplo, en el mostrador de un establecimiento y es el cliente quien elige cogerlo; o el que se env\u00eda de manera personalizada a un cliente que ya conoce la marca. Tambi\u00e9n hay que establecer a qui\u00e9n va dirigido, pues el lenguaje es diferente en funci\u00f3n del p\u00fablico objetivo.<\/li>\n<p>&#13;<\/p>\n<li>\n<strong>Construye una historia<\/strong>. Incluir mensajes publicitarios sin orden ni conexi\u00f3n aburre al lector. Construir un relato o generar sorpresa e intriga ser\u00e1 mucho m\u00e1s efectivo. Eso s\u00ed, si se apuesta por esta \u00faltima opci\u00f3n no hay que olvidarse de incluir informaci\u00f3n de contacto para que el potencial cliente pueda identificar la marca.<\/li>\n<p>&#13;<\/p>\n<li>\n<strong>Busca im\u00e1genes que transmitan algo<\/strong>. Un folleto o cat\u00e1logo cargado de texto puede aburrir a quien lo recibe, por lo que hay que incluir im\u00e1genes o recursos gr\u00e1ficos que faciliten la lectura y ayuden a la transmisi\u00f3n del mensaje. Cambiar las tipolog\u00edas y graf\u00edas de las letras tambi\u00e9n agiliza el mensaje.<\/li>\n<p>&#13;<\/p>\n<li><span style=\"letter-spacing: 0em;\"><strong>Calidad y detalle.<\/strong> A un folleto o cat\u00e1logo que se arruga y estropea con facilidad se le presta menos atenci\u00f3n. Apostar por un papel de calidad e incluso un formato diferente al convencional puede despertar mayor curiosidad en el lector. La selecci\u00f3n de colores tambi\u00e9n es importante: mejor en mate y con un contraste visualmente agradable. Lo fosforito llama la atenci\u00f3n, pero no siempre positivamente.<\/span><\/li>\n<p>&#13;\n<\/ul>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.20minutos.es\/noticia\/3613803\/0\/claves-disenar-buen-folleto\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Claves para que un folleto triunfe tanto como el cat\u00e1logo de juguetes de Navidad Imprenta Online Est\u00e1n en los buzones, los reparten por la calle, en tiendas, restaurantes e incluso llegan dentro de los paquetes que se compran por internet\u2026\u00a0los folletos son un elemento de marketing tan habitual en el d\u00eda a d\u00eda que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-financieras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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