{"id":1777,"date":"2019-06-27T17:04:47","date_gmt":"2019-06-27T14:04:47","guid":{"rendered":"https:\/\/favorite-news.com\/mx\/el-factor-humano-en-la-banca-digital\/"},"modified":"2019-06-27T17:04:47","modified_gmt":"2019-06-27T14:04:47","slug":"el-factor-humano-en-la-banca-digital","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/mx\/el-factor-humano-en-la-banca-digital\/","title":{"rendered":"El factor humano en la banca digital"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p><strong>Vivimos en un mundo cada vez m\u00e1s digital;<\/strong> el cliente tiene acceso a gran cantidad de informaci\u00f3n mediante webs, comparadores, foros, etc. Es capaz de descubrir, comparar y comprar productos y servicios entre multitud de opciones, solo con acceder a Internet desde el sof\u00e1 de su casa.<\/p>\n<\/p>\n<p>Esta revoluci\u00f3n tecnol\u00f3gica ha hecho surgir nuevos negocios y tambi\u00e9n transformarse a los tradicionales. La banca no es ajena a esta realidad; publicamos toda la informaci\u00f3n en nuestras webs, los clientes comentan y comparan nuestros productos en foros,<strong> usan comparadores para elegir su mejor alternativa<\/strong>, etc. Hoy no es imprescindible ir a una oficina para hacerte cliente de un banco o realizar una transferencia a un amigo sin tener su n\u00famero de cuenta, porque ya se puede efectuar desde el m\u00f3vil.<\/p>\n<p><!-- OAS AD 'Intext' begin --><\/p>\n<p><!-- OAS AD 'Intext' end --><\/p>\n<p>Esta realidad nos puede llevar a pensar que las relaciones son ahora menos personales; sin embargo, en Ibercaja, vemos en<strong> la econom\u00eda digital una oportunidad para reforzar nuestra relaci\u00f3n<\/strong>, la utilidad y el valor ofrecidos a nuestros clientes.<\/p>\n<p>Precisamente gracias a su comportamiento m\u00e1s digital, podemos conocerles mejor, saber sus intereses e incluso anticiparnos a sus necesidades. Todo ello cumpliendo siempre con la confianza que depositan en nosotros por el estricto cumplimiento que aplicamos en la seguridad y el<strong> respeto a la privacidad de sus datos<\/strong>, en contraposici\u00f3n a desafortunados incidentes sufridos en otros sectores.<\/p>\n<p>Mediante herramientas de digitalizaci\u00f3n del marketing podremos llegar a personalizar la oferta ajustando los productos, tanto en caracter\u00edsticas como en precio, y ofreciendo a cada cliente lo m\u00e1s adecuado para \u00e9l, en el momento preciso de su vida o de su d\u00eda a d\u00eda y a trav\u00e9s del canal que prefiera.<\/p>\n<p>Para habilitar estos desarrollos, hay que usar diferentes tecnolog\u00edas como la nube, para almacenar y tratar grandes cantidades de informaci\u00f3n de forma r\u00e1pida y eficaz<strong>, la inteligencia artificial<\/strong>, que permite construir los modelos de personalizaci\u00f3n o incluso el internet de las cosas, cuando las interacciones no son puramente digitales, sino que son tambi\u00e9n f\u00edsicas y hemos de capturarlas y convertirlas en un input digital.<\/p>\n<p>En Ibercaja hemos comprobado que, en determinados momentos y sobre todo cuando surge una necesidad que conlleva determinada carga emocional o incertidumbre, se requiere un <strong>grado de empat\u00eda y personalizaci\u00f3n<\/strong> que, combinado con la profesionalidad, mantiene la relevancia de la relaci\u00f3n entre personas.<\/p>\n<p>En conclusi\u00f3n, por todo lo anterior, las fortalezas de Ibercaja basadas en un <strong>asesoramiento pedag\u00f3gico<\/strong> y unas relaciones personales y cercanas, se ven amplificadas en la econom\u00eda digital.<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.20minutos.es\/opiniones\/banca-digital-ibercaja-nacho-torre-banco-movil-3683671\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Vivimos en un mundo cada vez m\u00e1s digital; el cliente tiene acceso a gran cantidad de informaci\u00f3n mediante webs, comparadores, foros, etc. Es capaz de descubrir, comparar y comprar productos y servicios entre multitud de opciones, solo con acceder a Internet desde el sof\u00e1 de su casa. Esta revoluci\u00f3n tecnol\u00f3gica ha hecho surgir nuevos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-financieras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El factor humano en la banca digital - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/mx\/el-factor-humano-en-la-banca-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El factor humano en la banca digital - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Vivimos en un mundo cada vez m\u00e1s digital; el cliente tiene acceso a gran cantidad de informaci\u00f3n mediante webs, comparadores, foros, etc. Es capaz de descubrir, comparar y comprar productos y servicios entre multitud de opciones, solo con acceder a Internet desde el sof\u00e1 de su casa. 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