{"id":94,"date":"2019-05-07T15:43:57","date_gmt":"2019-05-07T12:43:57","guid":{"rendered":"https:\/\/favorite-news.com\/hu\/tartalmi-oldal-seo-esettanulmany-i\/"},"modified":"2019-05-07T15:43:59","modified_gmt":"2019-05-07T12:43:59","slug":"tartalmi-oldal-seo-esettanulmany-i","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/hu\/tartalmi-oldal-seo-esettanulmany-i\/","title":{"rendered":"Tartalmi oldal SEO esettanulm\u00e1ny I."},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<h2><strong>De mit\u0151l lett jobb a helyez\u00e9s \u00e9s vonz\u00f3bb a tal\u00e1lat?<\/strong><\/h2>\n<p>A jelent\u0151s n\u00f6veked\u00e9snek mind az \u00fcgyf\u00e9l, mind mi \u00f6r\u00fclt\u00fcnk, de mi is volt a v\u00e1lasztott strat\u00e9gia l\u00e9nyege \u00e9s mi\u00e9rt j\u00f3, hogy \u2013 b\u00e1r kisebb sikerek addig is voltak \u2013 ne adtuk fel 4-5 h\u00f3nap \u201estagn\u00e1l\u00e1s\u201d ut\u00e1n sem?<\/p>\n<p><strong>Ezek voltak a sarokk\u00f6vek, amikre figyelt\u00fcnk folyamatosan:<\/strong><\/p>\n<p><strong>Kulcssz\u00f3 kutat\u00e1s<\/strong><\/p>\n<p>A kulcssz\u00f3 kutat\u00e1s k\u00e9pet adott a piacr\u00f3l \u00e9s a felhaszn\u00e1l\u00f3k ig\u00e9nyeir\u0151l, ez\u00e1ltal alapot jelentett a f\u00f3kuszter\u00fcletek meghat\u00e1roz\u00e1s\u00e1hoz \u00e9s a SEO strat\u00e9gia kialak\u00edt\u00e1s\u00e1hoz. Ez itt m\u00e9g ink\u00e1bb kics\u00facsosodott, hiszen \u00e9ven bel\u00fcl \u00e9s \u00e9v-\u00e9v viszonylatban is ak\u00e1r 15-20%-ban v\u00e1ltozott a TOP keresetts\u00e9g\u0171 szavak list\u00e1ja. Keres\u00e9si mot\u00edvumok, vari\u00e1ci\u00f3kr\u00f3l itt kev\u00e9ss\u00e9 besz\u00e9lhet\u00fcnk, szinte csak konkr\u00e9t kifejez\u00e9sekr\u0151l.<\/p>\n<p><strong>AdSense szempontb\u00f3l fontos oldalak kigy\u0171jt\u00e9se<\/strong><\/p>\n<p>Az egyes aloldalak elt\u00e9r\u0151 volumen\u0171 bev\u00e9telt gener\u00e1lnak, ez\u00e9rt a tervez\u00e9sn\u00e9l \u00e9s \u00fajra tervez\u00e9sn\u00e9l fontos szempont volt a legt\u00f6bb profitot hoz\u00f3 oldalak \u00e9s az azokhoz tartoz\u00f3 kulcsszavak el\u0151t\u00e9rbe helyez\u00e9se.<\/p>\n<p><strong>SEO audit<\/strong><\/p>\n<p>Meghat\u00e1roztuk, hogy els\u0151dlegesen mely ter\u00fcleteken szeretn\u00e9nk javul\u00e1st el\u00e9rni, a f\u00e9l\u00e9vente t\u00f6rt\u00e9n\u0151 SEO auditnak k\u00f6sz\u00f6nhet\u0151en pedig f\u00e9ny der\u00fclt arra, hogy ez mik\u00e9nt lehets\u00e9ges.<\/p>\n<p><strong>Technikai audit<\/strong><\/p>\n<p>Mivel a technikai t\u00e9nyez\u0151k gyakran t\u00f6bb oldalcsoport vagy ak\u00e1r az eg\u00e9sz webhely teljes\u00edtm\u00e9ny\u00e9re hat\u00e1ssal vannak, \u00edgy ezek rendbet\u00e9tele az els\u0151 feladat. Menet k\u00f6zben is javaslatok adtuk a m\u00f3dos\u00edt\u00e1sra, ehhez kellett a nagyon egy\u00fcttm\u0171k\u00f6d\u0151 \u00fcgyf\u00e9l, aki 1-2 h\u00e9ten bel\u00fcl el is v\u00e9gezte a javaslatokat.<\/p>\n<p>\u00a0<\/p>\n<p>A tartalom mennyis\u00e9gi \u00e9s relevancia szempont\u00fa felm\u00e9r\u00e9se, illetve a tal\u00e1lati oldali megjelen\u00e9s vizsg\u00e1lata megszabta a tartalomgy\u00e1rt\u00e1s ir\u00e1nyait. A<\/p>\n<ul>\n<li><strong>Off-site t\u00e9nyez\u0151k elemz\u00e9se \u2013 K\u00fcls\u0151 linkek<\/strong><\/li>\n<\/ul>\n<p>A k\u00fcls\u0151 forr\u00e1sb\u00f3l sz\u00e1rmaz\u00f3 hivatkoz\u00e1sok sz\u00e1ma, min\u0151s\u00e9ge \u00e9s c\u00e9loldala, illetve konkurensek linkprofilj\u00e1val t\u00f6rt\u00e9n\u0151 \u00f6sszevet\u00e9se a link\u00e9p\u00edt\u00e9s alapj\u00e1t k\u00e9pezi.<\/p>\n<p>Mit csin\u00e1lnak a t\u00e9m\u00e1ban a tal\u00e1lati oldal cs\u00facs\u00e1t megh\u00f3d\u00edt\u00f3 oldalak? Milyen mutat\u00f3kkal rendelkeznek a versenyt\u00e1rsak? Hogyan lehetn\u00e9nk jobbak n\u00e1luk? Ez alapj\u00e1n is j\u00f6ttek ki javaslatok, amiket siker\u00fclt be\u00e9p\u00edteni jav\u00edt\u00e1sk\u00e9nt.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Tartalomgy\u00e1rt\u00e1s<\/strong><\/p>\n<p>K\u00f6z\u00e9ppontj\u00e1ban egyr\u00e9szt a gyenge min\u0151s\u00e9g\u0171nek \u00edt\u00e9lt oldalak sz\u00f6veges tartalm\u00e1nak \u00fajra\u00edr\u00e1sa, b\u0151v\u00edt\u00e9se, finom\u00edt\u00e1sa \u00e1ll(t). M\u00e1sr\u00e9szt pedig a tal\u00e1lati oldali megjelen\u00e9s optimaliz\u00e1l\u00e1sa. Sajnos a strukt\u00far\u00e1lt adatok kev\u00e9ss\u00e9 jelennek meg a szektorban, \u00edgy maradtak a c\u00edmsorok \u00e9s meta le\u00edr\u00e1sok figyelemfelkelt\u0151bb\u00e9 \u00e9s megnyer\u0151bb\u00e9 t\u00e9tele.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Linkmarketing<\/strong><\/p>\n<p>Mivel social kommunik\u00e1ci\u00f3 nincsen \u00e9s Ads hirdet\u00e9sek sincsenek az oldalra ir\u00e1ny\u00edtva, ez\u00e9rt musz\u00e1j linkekkel mutatni az \u00faj forr\u00e1s\u00fa impulzusokat a Google-nek.<\/p>\n<p>A megl\u00e9v\u0151 linkek fel\u00fclvizsg\u00e1lata\/sz\u0171r\u00e9se ut\u00e1na, a f\u00f3kuszban l\u00e9v\u0151 oldalak k\u00fcls\u0151 hivatkoz\u00e1sokkal, relev\u00e1ns kifejez\u00e9sekre t\u00f6rt\u00e9n\u0151 er\u0151s\u00edt\u00e9se volt a c\u00e9l. A gyakorlatban ez egyr\u00e9szt az \u00faj kateg\u00f3ria oldalak er\u0151s\u00edt\u00e9s\u00e9t, valamint a megl\u00e9v\u0151k kifejezetten l\u00e1togatott \u00e9s PR (\u00e9s persze SEO) szempontb\u00f3l er\u0151s domaineken val\u00f3, kis mennyis\u00e9g\u0171, er\u0151s\u00edt\u00e9s\u00e9t takarja.<\/p>\n<p>Mivel a t\u00e9mak\u00f6r keresetts\u00e9ge \u00e9s a sok l\u00e1togat\u00f3 miatt ink\u00e1bb a tartalomra valamint technikai jav\u00edt\u00e1sokra f\u00f3kusz\u00e1ltunk, ez\u00e9rt a linkmarketing kapott a legkisebb szerepet a strat\u00e9gi\u00e1ban.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Folyamatos monitoroz\u00e1s<\/strong><\/p>\n<p>V\u00e1ltoztat\u00e1sok \u00e9s algoritmusfriss\u00edt\u00e9sek hat\u00e1s\u00e1nak vizsg\u00e1lata, kulcssz\u00f3 poz\u00edci\u00f3k \u00e9s organikus forgalom figyel\u00e9se. SEO audit keretein bel\u00fcl f\u00e9l \u00e9vente \u00e1tvil\u00e1g\u00edtjuk a webhelyet technikai szempontb\u00f3l. E mellett heti szinten figyelj\u00fck az organikus forgalom trendj\u00e9t, s\u00falyainak eltol\u00f3d\u00e1s\u00e1t.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/hdmarketing.hu\/tartalmi-oldal-seo-esettanulmany-1\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] De mit\u0151l lett jobb a helyez\u00e9s \u00e9s vonz\u00f3bb a tal\u00e1lat? A jelent\u0151s n\u00f6veked\u00e9snek mind az \u00fcgyf\u00e9l, mind mi \u00f6r\u00fclt\u00fcnk, de mi is volt a v\u00e1lasztott strat\u00e9gia l\u00e9nyege \u00e9s mi\u00e9rt j\u00f3, hogy \u2013 b\u00e1r kisebb sikerek addig is voltak \u2013 ne adtuk fel 4-5 h\u00f3nap \u201estagn\u00e1l\u00e1s\u201d ut\u00e1n sem? Ezek voltak a sarokk\u00f6vek, amikre figyelt\u00fcnk folyamatosan: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":95,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-94","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing-hirek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tartalmi oldal SEO esettanulm\u00e1ny I. - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/hu\/tartalmi-oldal-seo-esettanulmany-i\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tartalmi oldal SEO esettanulm\u00e1ny I. - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] De mit\u0151l lett jobb a helyez\u00e9s \u00e9s vonz\u00f3bb a tal\u00e1lat? A jelent\u0151s n\u00f6veked\u00e9snek mind az \u00fcgyf\u00e9l, mind mi \u00f6r\u00fclt\u00fcnk, de mi is volt a v\u00e1lasztott strat\u00e9gia l\u00e9nyege \u00e9s mi\u00e9rt j\u00f3, hogy \u2013 b\u00e1r kisebb sikerek addig is voltak \u2013 ne adtuk fel 4-5 h\u00f3nap \u201estagn\u00e1l\u00e1s\u201d ut\u00e1n sem? Ezek voltak a sarokk\u00f6vek, amikre figyelt\u00fcnk folyamatosan: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/hu\/tartalmi-oldal-seo-esettanulmany-i\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-07T12:43:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-07T12:43:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/hu\/wp-content\/uploads\/sites\/3\/2019\/05\/Tartalmi-oldal-SEO-esettanulm\u00e1ny-I.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/hu\\\/tartalmi-oldal-seo-esettanulmany-i\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/hu\\\/tartalmi-oldal-seo-esettanulmany-i\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/hu\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"Tartalmi oldal SEO esettanulm\u00e1ny I.\",\"datePublished\":\"2019-05-07T12:43:57+00:00\",\"dateModified\":\"2019-05-07T12:43:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/hu\\\/tartalmi-oldal-seo-esettanulmany-i\\\/\"},\"wordCount\":731,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/hu\\\/tartalmi-oldal-seo-esettanulmany-i\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/hu\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/05\\\/Tartalmi-oldal-SEO-esettanulm\u00e1ny-I.png\",\"articleSection\":[\"INTERNET MARKETING H\u00cdREK\"],\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/hu\\\/tartalmi-oldal-seo-esettanulmany-i\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/hu\\\/tartalmi-oldal-seo-esettanulmany-i\\\/\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/hu\\\/tartalmi-oldal-seo-esettanulmany-i\\\/\",\"name\":\"Tartalmi oldal SEO esettanulm\u00e1ny I. - 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