\n
Vajon mik azok a mutat\u00f3k, melyekkel a keres\u0151optimaliz\u00e1l\u00e1s sikeress\u00e9g\u00e9t m\u00e9rhetj\u00fck? Az \u00fcgyfeleinkn\u00e9l leggyakrabban haszn\u00e1lt \u00e9s legl\u00e9nyegesebb SEO m\u00e9r\u0151sz\u00e1mokat vett\u00fck v\u00e9gig.<\/p>\n<\/p>\n
Az eredm\u00e9nyek m\u00e9r\u00e9se fontos r\u00e9sze minden SEO \u2013 illetve minden m\u00e1s marketing \u2013 kamp\u00e1nynak.<\/p>\n
A kulcs teljes\u00edtm\u00e9nymutat\u00f3k<\/strong> (KPI \u2013 Key Performance Indicator) objekt\u00edv, m\u00e9rhet\u0151 \u00e9rt\u00e9kek, melyek prezent\u00e1lj\u00e1k, hogy milyen hat\u00e9konyan \u00e9ri el a c\u00e9g a kit\u0171z\u00f6tt c\u00e9lokat. A teljes\u00edtm\u00e9nymutat\u00f3k ellen\u0151rz\u0151 rendszerk\u00e9nt m\u0171k\u00f6dnek, megmutatj\u00e1k, hogy mi m\u0171k\u00f6dik, \u00e9s figyelmeztetnek, ha valami nem a k\u00edv\u00e1nt m\u00f3don halad. A v\u00e1ltoz\u00e1sokat h\u00f3napr\u00f3l h\u00f3napra monitorozni \u00e9s elemezni kell. A legt\u00f6bb ipar\u00e1g eset\u00e9ben megfigyelhet\u0151 szezonalit\u00e1s, \u00edgy \u00e9rdemes az adott h\u00f3nap sz\u00e1mait a kor\u00e1bbi id\u0151szak \u00e9s az el\u0151z\u0151 \u00e9v \u00e9rt\u00e9keivel is \u00f6sszevetni, hogy tiszt\u00e1bb k\u00e9pet kapjunk az aktu\u00e1lis \u00e1llapotr\u00f3l.<\/p>\nA cikk tov\u00e1bbi r\u00e9sz\u00e9ben bemutatjuk a legink\u00e1bb \u2013 az \u00e9rt\u00e9kel\u00e9sre \u2013 haszn\u00e1lt m\u00e9r\u0151sz\u00e1mokat.<\/strong><\/p>\n\u00a0<\/p>\n
Organikus munkamenetek sz\u00e1ma<\/strong><\/p>\n
Google Analytics: \u00dcgyf\u00e9lszerz\u00e9s -> Kamp\u00e1nyok -> Organikus kulcsszavak<\/em><\/p>\nVagyis h\u00e1nyszor \u00e9rkezettek a felhaszn\u00e1l\u00f3k a Google keres\u00e9si tal\u00e1lati oldalair\u00f3l. Aggreg\u00e1lt k\u00e9pet ad a forgalomv\u00e1ltoz\u00e1sokr\u00f3l. Nyilv\u00e1n min\u00e9l t\u00f6bb a forgalom (\u00e1ltal\u00e1ban) ann\u00e1l jobban teljes\u00edt ez a forgalmi forr\u00e1s, de p\u00e9ld\u00e1ul egy web\u00e1ruh\u00e1z eset\u00e9ben nem mindig direkt a \u201ct\u00f6bb munkamenet jobb teljes\u00edtm\u00e9ny\u201d p\u00e1r, hiszen n\u00e9h\u00e1ny j\u00f3 cikkel lehet j\u00f3val t\u00f6bb munkamenet\u00fcnk lesz, de \u0151k kev\u00e9sb\u00e9 v\u00e1s\u00e1rolnak, mint mondjuk a v\u00e1s\u00e1rl\u00e1si ig\u00e9nyt kifejez\u0151 keres\u00e9seken kereszt\u00fcl \u00e9rkez\u0151k.<\/p>\n
\u00a0<\/p>\n
Organikus keres\u00e9si forgalom oldalt\u00edpusonk\u00e9nt<\/strong><\/p>\n
A legt\u00f6bb web\u00e1ruh\u00e1zn\u00e1l mint\u00e1kon alapulnak a k\u00fcl\u00f6nb\u00f6z\u0151 oldalt\u00edpusok URL-ei, ami megk\u00f6nny\u00edti az azonos\u00edt\u00e1st. \u00c9rdemes a f\u0151oldal, kateg\u00f3ri\u00e1k, term\u00e9kek, blog cikkek \u00e9s egy\u00e9b elk\u00fcl\u00f6n\u00edthet\u0151 r\u00e9szek forgalm\u00e1t \u00e9s annak v\u00e1ltoz\u00e1sait egym\u00e1st\u00f3l elk\u00fcl\u00f6n\u00edtve is elemezni.<\/p>\n
\u00a0<\/p>\n
Organikus forgalom eszk\u00f6z szerinti bont\u00e1sban<\/strong><\/p>\n
Search Console (\u00faj fel\u00fclet): Teljes\u00edtm\u00e9ny<\/em><\/p>\nAzonos\u00edthat\u00f3, hogy melyik eszk\u00f6zkateg\u00f3ria gener\u00e1l magasabb forgalmat, illetve az is, ha valamelyik eset\u00e9ben visszaes\u00e9s t\u00f6rt\u00e9nt. Ebben a jelent\u00e9sben megjelen\u00edt\u00e9sre, CTR-re \u00e9s poz\u00edci\u00f3ra vonatkoz\u00f3 adatok is tal\u00e1lhat\u00f3k. A vil\u00e1gszint\u0171 trend, hogy a desktop eszk\u00f6z\u00f6k\u00f6n a keres\u00e9sek sz\u00e1ma cs\u00f6kken, m\u00edg a mobil eszk\u00f6z\u00f6k\u00f6n egyre t\u00f6bbet keresnek.<\/p>\n
\u00a0<\/p>\n
Organikus forgalmat hoz\u00f3 aloldalak sz\u00e1ma<\/strong><\/p>\nMegmutatja, hogy h\u00e1ny aloldalnak van olyan j\u00f3 helyez\u00e9se, hogy a felhaszn\u00e1l\u00f3k megtal\u00e1lj\u00e1k a tal\u00e1lati oldalon.<\/p>\n
Az el\u0151z\u0151ekhez hasonl\u00f3an az Organikus kulcsszavak<\/em> jelent\u00e9sen bel\u00fcl tal\u00e1lhat\u00f3. Ha els\u0151dleges dimenzi\u00f3k\u00e9nt megadjuk a c\u00e9loldalt, akkor a kapott t\u00e1bl\u00e1zat \u00f6sszes\u00edt\u0151 sor\u00e1ban l\u00e1thatjuk a landol\u00f3 oldalak sz\u00e1m\u00e1t a meghat\u00e1rozott id\u0151szakban.<\/p>\n
\u00a0<\/p>\n
Kulcsszavak poz\u00edci\u00f3i<\/strong><\/p>\nA fontosnak tartott keres\u00e9si kifejez\u00e9sekre h\u00e1nyadik helyen jelenik meg a Google szerint legrelev\u00e1nsabb aloldalunk. Min\u00e9l el\u0151bb, ann\u00e1l jobb. A kulcsszavak helyez\u00e9s\u00e9nek jav\u00edt\u00e1sa az egyik kulcs a magasabb forgalom el\u00e9r\u00e9s\u00e9hez. Az ingadoz\u00e1sok norm\u00e1lisok, a Google algoritmusfriss\u00edt\u00e9sek viszont jelent\u0151s el\u0151re vagy \u00e9pp h\u00e1tra mozg\u00e1sokat tudnak okozni. A k\u00fcl\u00f6nb\u00f6z\u0151 on-site \u00e9s off-site optimaliz\u00e1l\u00e1soknak is a tal\u00e1lati list\u00e1n feljebb ker\u00fcl\u00e9s az egyik c\u00e9lja. Legal\u00e1bb hetente ellen\u0151rizni kell a poz\u00edci\u00f3kat, <\/strong>\u00e1ltal\u00e1ban ez r\u00e9szletess\u00e9g j\u00f3l mutatja a trendeket.<\/p>\nErre kiv\u00e1l\u00f3 eszk\u00f6z t\u00f6bbek k\u00f6z\u00f6tt a SEMrush<\/em> illetve a SEO Powersuite Rank Tracker<\/em> programja.<\/p>\n
\u00a0<\/p>\n
\u00c1tkattint\u00e1si ar\u00e1ny \u2013 CTR<\/strong><\/p>\nSearch Console: Keres\u00e9si forgalom -> Keres\u00e9si statisztik\u00e1k<\/em><\/p>\nAlapvet\u0151en a tal\u00e1lat helyez\u00e9se \u00e9s relevanci\u00e1ja befoly\u00e1solja. Optim\u00e1lis esetben az 1. poz\u00edci\u00f3t elnyer\u0151 tal\u00e1lat magasabb \u00e1tkattint\u00e1si ar\u00e1nnyal b\u00edr, mint p\u00e9ld\u00e1ul a 9. helyezett. A j\u00f3 helyez\u00e9s garant\u00e1lja a l\u00e1that\u00f3s\u00e1got, ez azonban nem minden, el is kell \u00e9rni, hogy az oldal felkeltse az \u00e9rdekl\u0151d\u00e9st \u00e9s \u00e1tkattintsanak. Teh\u00e1t a CTR a c\u00edmsor \u00e9s meta le\u00edr\u00e1s relevanci\u00e1r\u00f3l \u00e9s keres\u00e9si sz\u00e1nd\u00e9knak megfelel\u00e9s\u00e9r\u0151l is k\u00e9pet ad<\/strong>. A brand nevet tartalmaz\u00f3 kifejez\u00e9sek eset\u00e9ben term\u00e9szetesen nagyobb ar\u00e1nyban \u00e9rkezik kattint\u00e1s.<\/p>\n\u00a0<\/strong><\/p>\nOldal\/munkamenet<\/strong><\/p>\n
Google Analytics: \u00dcgyf\u00e9lszerz\u00e9s -> Kamp\u00e1nyok -> Organikus kulcsszavak<\/em><\/p>\nEgy munkamenet sor\u00e1n megtekintett oldalak sz\u00e1ma. Az oldal fel\u00e9p\u00edt\u00e9s\u00e9nek m\u00e9lys\u00e9g\u00e9t\u0151l \u00e9s a konverzi\u00f3s csatorna komplexit\u00e1s\u00e1t\u00f3l f\u00fcgg az optim\u00e1lis m\u00e9rt\u00e9ke. Web\u00e1ruh\u00e1zakn\u00e1l a felhaszn\u00e1l\u00f3k \u00e1ltal\u00e1ban t\u00f6bb term\u00e9ket is megn\u00e9znek, \u00e9s t\u00f6bbl\u00e9pcs\u0151s v\u00e1s\u00e1rl\u00e1si folyamaton mennek kereszt\u00fcl.<\/p>\n
\u00a0<\/strong><\/p>\nMunkamenet \u00e1tlagos hossz\u00fas\u00e1ga<\/strong><\/p>\nGoogle Analytics: \u00dcgyf\u00e9lszerz\u00e9s -> Kamp\u00e1nyok -> Organikus kulcsszavak<\/em><\/p>\nAz \u00e1tlagos id\u0151, amit a felhaszn\u00e1l\u00f3k elt\u00f6ltenek a weboldalon. A tartalom min\u0151s\u00e9g\u00e9t, megnyer\u0151s\u00e9g\u00e9t, \u00e9s az oldal navig\u00e1lhat\u00f3s\u00e1g\u00e1t jelzi.<\/p>\n
\u00a0<\/strong><\/p>\nKonverzi\u00f3k sz\u00e1ma<\/strong><\/p>\n
Google Analytics: Konverzi\u00f3k -> Elektronikus kereskedelem -> \u00c1ttekint\u00e9s<\/em><\/p>\nEgy weboldal eset\u00e9ben az csak egy eszk\u00f6z, hogy a l\u00e1togat\u00f3kat bevonzzuk az oldalra, a c\u00e9l az, hogy konvert\u00e1ljanak is, azaz v\u00e1s\u00e1roljanak, iratkozzanak fel a h\u00edrlev\u00e9lre, k\u00e9rjenek id\u0151pontot stb.<\/p>\n
\u00a0<\/p>\n
Organikus bev\u00e9tel<\/strong><\/p>\nA profitorient\u00e1lt v\u00e1llalkoz\u00e1sok nyilv\u00e1nval\u00f3 c\u00e9lja a bev\u00e9telszerz\u00e9s \u00e9s n\u00f6vel\u00e9s. A ROI, vagyis a befektet\u00e9sar\u00e1nyos megt\u00e9r\u00fcl\u00e9s sz\u00e1mol\u00e1s\u00e1hoz is sz\u00fcks\u00e9ges. Ezt az \u00e9rt\u00e9ket m\u00faltbeli organikus forgalmi mutat\u00f3kkal valamint aktu\u00e1lis m\u00e1s eszk\u00f6z\u00f6k mutat\u00f3ival \u00e9rdemes \u00f6sszevetni. Hiszen hi\u00e1ba van 10-20%-al kevesebb keres\u00e9s kar\u00e1csony ut\u00e1n, a bev\u00e9tel \u00e9rt\u00e9kek j\u00f3val nagyobb m\u00e9rt\u00e9kben cs\u00f6kkenhetnek akkor.<\/p>\n
\u00a0<\/strong><\/p>\nVisszafordul\u00e1si- \u00e9s konverzi\u00f3s ar\u00e1ny<\/strong><\/p>\n
Google Analytics: Viselked\u00e9s -> Webhelytartalom -> C\u00e9loldalak (Az organikus forgalom szegmenset hozz\u00e1 kell adni, ha m\u00e9g nincsen)<\/em><\/p>\nAz interakci\u00f3 n\u00e9lk\u00fcli \u00e9s a konverzi\u00f3val v\u00e9gz\u0151d\u0151 munkamenetek ar\u00e1nya, c\u00e9loldalakra bontottan. Ilyenkor szoktak kij\u00f6nni olyan probl\u00e9m\u00e1k, hogy nem j\u00f3l jelenik meg mondjuk a tartalmunk a felhaszn\u00e1l\u00f3knak vagy nem siker\u00fclt j\u00f3l \u00f6sszeegyeztetni a kulcssz\u00f3-c\u00edmsor-meta le\u00edr\u00e1s-honlap tartalom<\/em> sorrendet.<\/p>\n\u00a0<\/p>\n
Oldal bet\u00f6lt\u00e9si sebess\u00e9ge<\/strong><\/p>\n
Google Analytics: Viselked\u00e9s -> Webhelysebess\u00e9g -> Sebess\u00e9ggel kapcsolatos javaslatok<\/em><\/p>\nMin\u00e9l hosszabb id\u0151t vesz ig\u00e9nybe egy oldal bet\u00f6lt\u00e9se, ann\u00e1l nagyobb a val\u00f3sz\u00edn\u0171s\u00e9ge, hogy a felhaszn\u00e1l\u00f3k visszafordulnak a keres\u00e9si tal\u00e1lati oldalra. Ha nem is pattannak vissza, az els\u0151 benyom\u00e1s negat\u00edv lesz, \u00edgy kisebb az es\u00e9lye, hogy konvert\u00e1lnak. A bet\u00f6lt\u00e9si id\u0151t \u00e9rdemes 3 m\u00e1sodperc alatt tartani.<\/p>\n
\u00a0<\/p>\n
Z\u00e1rsz\u00f3<\/strong><\/p>\nHaszn\u00e1ljuk fel okosan a Google Analytics, Search Console, \u00e9s egy\u00e9b analitikai eszk\u00f6z\u00f6k, kulcssz\u00f3 figyel\u0151 programok \u00e1ltal ny\u00fajtott adatokat a megalapozottabb d\u00f6nt\u00e9sek, \u00e9s sikeres SEO kamp\u00e1nyok \u00e9rdek\u00e9ben! Mi legink\u00e1bb a k\u00f6vetkez\u0151 KPI-okat \u00e9s a k\u00f6vetkez\u0151 priorit\u00e1sban haszn\u00e1ljuk az organikus forgalom havi \u00e9rt\u00e9kel\u00e9s\u00e9hez, web\u00e1ruh\u00e1zak eset\u00e9ben:<\/p>\n
\n\u00a0organikus poz\u00edci\u00f3k alakul\u00e1sa<\/li>\n organikus forgalomb\u00f3l j\u00f6v\u0151 munkamenetek sz\u00e1ma \u00e9s oldalt\u00edpusonk\u00e9nti alakul\u00e1sa<\/li>\n organikus bev\u00e9tel<\/li>\n<\/ul>\nTerm\u00e9szetesen enn\u00e9l lehet \u00e9s kell is szofisztik\u00e1ltabban \u00e9rt\u00e9kelni az organikus forgalmat, de ez m\u00e1r egy m\u00e1sik cikk t\u00e9m\u00e1ja lesz ?<\/strong><\/p>\n<\/div>\n[ad_2]Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"[ad_1] Vajon mik azok a mutat\u00f3k, melyekkel a keres\u0151optimaliz\u00e1l\u00e1s sikeress\u00e9g\u00e9t m\u00e9rhetj\u00fck? Az \u00fcgyfeleinkn\u00e9l leggyakrabban haszn\u00e1lt \u00e9s legl\u00e9nyegesebb SEO m\u00e9r\u0151sz\u00e1mokat vett\u00fck v\u00e9gig. Az eredm\u00e9nyek m\u00e9r\u00e9se fontos r\u00e9sze minden SEO \u2013 illetve minden m\u00e1s marketing \u2013 kamp\u00e1nynak. A kulcs teljes\u00edtm\u00e9nymutat\u00f3k (KPI \u2013 Key Performance Indicator) objekt\u00edv, m\u00e9rhet\u0151 \u00e9rt\u00e9kek, melyek prezent\u00e1lj\u00e1k, hogy milyen hat\u00e9konyan \u00e9ri el a c\u00e9g […]<\/p>\n","protected":false},"author":2,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-64","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing-hirek"],"yoast_head":"\n
Keres\u0151optimaliz\u00e1l\u00e1s f\u0151 m\u00e9r\u0151sz\u00e1mai - HD marketing - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/hu\/keresooptimalizalas-fo-meroszamai-hd-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keres\u0151optimaliz\u00e1l\u00e1s f\u0151 m\u00e9r\u0151sz\u00e1mai - HD marketing - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Vajon mik azok a mutat\u00f3k, melyekkel a keres\u0151optimaliz\u00e1l\u00e1s sikeress\u00e9g\u00e9t m\u00e9rhetj\u00fck? Az \u00fcgyfeleinkn\u00e9l leggyakrabban haszn\u00e1lt \u00e9s legl\u00e9nyegesebb SEO m\u00e9r\u0151sz\u00e1mokat vett\u00fck v\u00e9gig. Az eredm\u00e9nyek m\u00e9r\u00e9se fontos r\u00e9sze minden SEO \u2013 illetve minden m\u00e1s marketing \u2013 kamp\u00e1nynak. 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