{"id":404,"date":"2019-07-17T13:41:54","date_gmt":"2019-07-17T10:41:54","guid":{"rendered":"https:\/\/favorite-news.com\/hu\/google-shopping-itthon-elso-tapasztalatok\/"},"modified":"2019-07-17T13:41:55","modified_gmt":"2019-07-17T10:41:55","slug":"google-shopping-itthon-elso-tapasztalatok","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/hu\/google-shopping-itthon-elso-tapasztalatok\/","title":{"rendered":"Google Shopping itthon &#8211; els\u0151 tapasztalatok"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>K\u00f6zel egy h\u00f3napja m\u00e1r, hogy az \u00e9vek \u00f3ta v\u00e1rt Google Shopping hirdet\u00e9sek a magyar hirdet\u0151k sz\u00e1m\u00e1ra is el\u00e9rhet\u0151ek. Erre nagyon r\u00e9g\u00f3ta v\u00e1runk, hiszen 2013 \u00f3ta m\u00e1r Ausztri\u00e1ban \u00e9s Csehorsz\u00e1gban is el\u00e9rhet\u0151. N\u00e9zz\u00fck az els\u0151 hazai tapasztalatokat!<\/p>\n<p><strong>De mi is konkr\u00e9tan a Google Shopping hirdet\u00e9se?<\/strong> A keres\u0151\u00f3ri\u00e1s meghat\u00e1roz\u00e1sa alapj\u00e1n r\u00f6viden ez:<\/p>\n<p><em>\u201eOlyan hirdet\u00e9st\u00edpus, amely r\u00e9szletes inform\u00e1ci\u00f3t ny\u00fajt az \u00d6n \u00e1ltal k\u00edn\u00e1lt konkr\u00e9t term\u00e9kekr\u0151l. A Shopping-hirdet\u00e9sek lehetnek term\u00e9kek Shopping-hirdet\u00e9sei (amelyek egyetlen term\u00e9ket jelen\u00edtenek meg), illetve kirakathirdet\u00e9sek (amelyek t\u00f6bb kapcsol\u00f3d\u00f3 term\u00e9ket jelen\u00edtenek meg).\u201d Forr\u00e1s<\/em><\/p>\n<p>Ez mi\u00e9rt is j\u00f3 nek\u00fcnk? A r\u00e9szletes inform\u00e1ci\u00f3k, amiket a meghat\u00e1roz\u00e1sban olvashatunk, olyan elemeket foglalnak magukba t\u00f6bbek k\u00f6z\u00f6tt, mint a term\u00e9k k\u00e9pe \u00e9s \u00e1ra, ami a fogyaszt\u00f3k sz\u00e1m\u00e1ra nagym\u00e9rt\u00e9kben meghat\u00e1roz\u00f3 tud lenni, amikor term\u00e9ket v\u00e1s\u00e1rolnak. M\u00e1rpedig ha a fogyaszt\u00f3nak j\u00f3, nek\u00fcnk m\u00e9g jobb mint hirdet\u0151.<\/p>\n<p><strong>\u00c9s ez m\u00e9g nem minden!<\/strong><\/p>\n<p>Az egyik legszembet\u0171n\u0151bb el\u0151nye a <strong>Google\u00a0Shopping hirdet\u00e9seknek<\/strong>, hogy ha term\u00e9kre\/term\u00e9kkateg\u00f3ri\u00e1ra keresnek, megjelenhetnek a hirdet\u00e9seink. Hogy mi? Hirdet\u00e9s, k\u00e9ppel, a term\u00e9kemr\u0151l, a sz\u00f6veges hirdet\u00e9sek k\u00f6z\u00f6tt?<\/p>\n<p>Igen! R\u00e1ad\u00e1sul TOP2 tal\u00e1lat valamelyikek\u00e9nt jelennek meg, a sz\u00f6veges hirdet\u00e9sek \u00e9s organikus tal\u00e1latok felett, sz\u00f3val biztos tal\u00e1lkozik vele a felhaszn\u00e1l\u00f3. Emellett Display h\u00e1l\u00f3zatokon \u00e9s YouTube-on is megjelenhetnek, valamint remarketinghez, s\u0151t, dinamikus remarketinghez is fel lehet haszn\u00e1lni.<\/p>\n<p><strong>Most, hogy l\u00e1tjuk mire is j\u00f3, hadd mutassam be az els\u0151 hazai tapasztalatokat.<\/strong><\/p>\n<p>Mint elej\u00e9n eml\u00edtettem, j\u00fanius elej\u00e9n-k\u00f6zep\u00e9n volt alkalma m\u00e1r egyeseknek l\u00e9trehoznia Shopping kamp\u00e1nyokat, amik egy sikeres <strong>Merchant Center\u00a0<\/strong>regisztr\u00e1ci\u00f3, majd megfelel\u0151 feed felt\u00f6lt\u00e9se ut\u00e1n fokozatosan el is indulhattak. Ugyanakkor azt fontos tudni, hogy m\u00e9g el\u00e9g kezdetleges szakaszban j\u00e1r itthon. H\u00edvhatn\u00e1nk b\u00e9ta verzi\u00f3nak, de \u00e9n szem\u00e9ly szerint a g\u00f6r\u00f6g \u00e1b\u00e9c\u00e9 utols\u00f3 bet\u0171i k\u00f6z\u00fcl v\u00e1lasztan\u00e9k ink\u00e1bb, esetleg a k\u00f6zep\u00e9r\u0151l. Viszont j\u00f3l l\u00e1that\u00f3, hogy fokozatosan egyre nagyobb m\u00e9reteket \u00f6lt, ha a hirdet\u00e9sek megjelen\u00edt\u00e9se \u00e9s azokra leadott kattint\u00e1sok alapj\u00e1n vizsg\u00e1ljuk.<\/p>\n<\/p>\n<p><noscript><img decoding=\"async\" class=\"wp-image-16349 aligncenter\" src=\"https:\/\/favorite-news.com\/hu\/wp-content\/uploads\/sites\/3\/2019\/07\/Google-Shopping-itthon-elso-tapasztalatok.png\" alt=\"Google Shopping hirdet\u00e9sek trend\"  \/><\/noscript><\/p>\n<p>\u00a0<\/p>\n<p>A fenti grafikon alapj\u00e1n eddig \u00f6sszesen 423 395 alkalommal jelenhetett meg hasonl\u00f3an fantasztikus hirdet\u00e9s a Google keres\u0151 h\u00e1l\u00f3zat\u00e1ban, display h\u00e1l\u00f3zat\u00e1ban, YouTube-on vagy b\u00e1rmelyik partneroldalon. Ezenfel\u00fcl\u00a0 3 545 alkalommal le is kattintott\u00e1k valamelyiket \u00e1tlagosan 62 Ft-\u00e9rt, r\u00e1ad\u00e1sul m\u00e1r sz\u00e1mos konverzi\u00f3 is j\u00f6tt be ezeken kereszt\u00fcl. Mint mondtam, fantasztikus!<\/p>\n<p>Mivel furdalt a k\u00edv\u00e1ncsis\u00e1g, hogy mik\u00e9nt n\u00e9znek ki teljes val\u00f3jukban, igyekeztem minden nap konkr\u00e9t term\u00e9kekre keresve el\u0151h\u00edvni \u0151ket. V\u00e9g\u00fcl p\u00e1rat siker\u00fclt is; egyet videoj\u00e1t\u00e9k kateg\u00f3ri\u00e1ban \u00e9s egyet a t\u00e1pl\u00e1l\u00e9k kieg\u00e9sz\u00edt\u0151k ter\u00e9n, valamint szersz\u00e1mokra keresve. Az al\u00e1bbi m\u00f3don n\u00e9ztek ki:<\/p>\n<p>\u00a0<br \/><strong>Fantasztikusak, f\u0151leg \u00edgy mobilr\u00f3l.<\/strong> A potenci\u00e1lis vev\u0151 r\u00e1keres (sz\u00f3val felt\u00e9telezhetj\u00fck, hogy tudja, mit szeretne) mobilon \u00e9s szinte az eg\u00e9sz k\u00e9perny\u0151t bet\u00f6ltve, megjelennek a term\u00e9kek k\u00e9ppel \u00e9s \u00e1rral, valamint c\u00e9gn\u00e9vvel \u00e9s kiszerel\u00e9ssel ak\u00e1r.<\/p>\n<p>N\u00e9zz\u00fcnk p\u00e1r p\u00e9ld\u00e1t, hogy desktop fel\u00fcleten ez milyen is?<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden aligncenter wp-image-16351\" src=\"http:\/\/hdmarketing.hu\/wp-content\/plugins\/a3-lazy-load\/assets\/images\/lazy_placeholder.gif\" data-lazy-type=\"image\" data-src=\"https:\/\/favorite-news.com\/hu\/wp-content\/uploads\/sites\/3\/2019\/07\/1563360114_104_Google-Shopping-itthon-elso-tapasztalatok.png\" alt=\"Google-shopping-illusztracios-mentes-4\" width=\"768\" height=\"300\"  data- \/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16351\" src=\"https:\/\/favorite-news.com\/hu\/wp-content\/uploads\/sites\/3\/2019\/07\/1563360114_104_Google-Shopping-itthon-elso-tapasztalatok.png\" alt=\"Google-shopping-illusztracios-mentes-4\" width=\"768\" height=\"300\"  \/><\/noscript><\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden aligncenter wp-image-16350\" src=\"http:\/\/hdmarketing.hu\/wp-content\/plugins\/a3-lazy-load\/assets\/images\/lazy_placeholder.gif\" data-lazy-type=\"image\" data-src=\"https:\/\/favorite-news.com\/hu\/wp-content\/uploads\/sites\/3\/2019\/07\/1563360114_200_Google-Shopping-itthon-elso-tapasztalatok.png\" alt=\"Google-shopping-illusztracios-mentes-3\" width=\"768\" height=\"386\"  data- \/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16350\" src=\"https:\/\/favorite-news.com\/hu\/wp-content\/uploads\/sites\/3\/2019\/07\/1563360114_200_Google-Shopping-itthon-elso-tapasztalatok.png\" alt=\"Google-shopping-illusztracios-mentes-3\" width=\"768\" height=\"386\"  \/><\/noscript><\/p>\n<p>\u00a0<\/p>\n<p>K\u00e9pzelj\u00fck, el mekkora potenci\u00e1l van benne egy <strong>Black Friday<\/strong> idej\u00e9n vagy <strong>kar\u00e1csonyi hajt\u00e1s k\u00f6zep\u00e9n<\/strong>, amikor min\u00e9l el\u0151bb \u00e9s min\u00e9l gyorsabban szeretn\u00e9k a v\u00e1s\u00e1rl\u00e1st elint\u00e9zni a fogyaszt\u00f3k.<\/p>\n<p>\u00c9s ehhez nem kell m\u00e1s, mint:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>egy j\u00f3l fel\u00e9p\u00edtett Merchant Center feed<\/li>\n<li>Google Ads fi\u00f3k<\/li>\n<li>hozz\u00e1\u00e9rt\u00e9s a kamp\u00e1nykezel\u00e9shez<\/li>\n<li>illetve nagy el\u0151ny, ha \u00fczletileg is k\u00e9pbe vagyunk a piaccal \u00e9s a konkurensek \u00e1raz\u00e1s\u00e1val, hiszen alapjait tekintve ez is kereskedelem<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Ha b\u00e1rmelyikben is bizonytalanok vagyunk vagy jobbat akarunk, ak\u00e1r \u00fcgyn\u00f6ks\u00e9gek seg\u00edts\u00e9g\u00e9t is k\u00e9rhetj\u00fck, akik rendelkeznek m\u00e1r tapasztalattal. Hogy meg\u00e9rn\u00e9-e? Minden bizonnyal.<\/p>\n<p><strong>M\u00e1r most elk\u00e9peszt\u0151 \u00e9s egyre ink\u00e1bb csak k\u00e9rd\u00e9sek hada cik\u00e1zik az ember fej\u00e9ben. <\/strong><em>Mit hoz m\u00e9g? Mennyi mindent tudok kihozni bel\u0151le? Mekkora forgalmat \u00e9rthetek el ezzel? Mire v\u00e1r, m\u00e9g aki nem kezdett bele? Fel tudok venni el\u00e9g embert az ennek a k\u00f6vetkezt\u00e9ben megn\u00f6vekv\u0151 forgalom kiszolg\u00e1l\u00e1s\u00e1ra?<\/em><\/p>\n<p>Ezen k\u00e9rd\u00e9sek egy r\u00e9sz\u00e9re mi is keress\u00fck a v\u00e1laszt a hazai piacon, de a k\u00fclf\u00f6ldi tapasztalataink alapj\u00e1n v\u00e1rhat\u00f3an nagy szeletet fog kihas\u00edtani a term\u00e9k alap\u00fa \u00e9rt\u00e9kes\u00edt\u00e9sb\u0151l. A tov\u00e1bbi tapasztalatokr\u00f3l \u00e9s alap be\u00e1ll\u00edt\u00e1sokr\u00f3l hamarosan \u00fajabb cikkel jelentkez\u00fcnk.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/hdmarketing.hu\/google-shopping-itthon-elso-tapasztalatok\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] K\u00f6zel egy h\u00f3napja m\u00e1r, hogy az \u00e9vek \u00f3ta v\u00e1rt Google Shopping hirdet\u00e9sek a magyar hirdet\u0151k sz\u00e1m\u00e1ra is el\u00e9rhet\u0151ek. Erre nagyon r\u00e9g\u00f3ta v\u00e1runk, hiszen 2013 \u00f3ta m\u00e1r Ausztri\u00e1ban \u00e9s Csehorsz\u00e1gban is el\u00e9rhet\u0151. N\u00e9zz\u00fck az els\u0151 hazai tapasztalatokat! De mi is konkr\u00e9tan a Google Shopping hirdet\u00e9se? A keres\u0151\u00f3ri\u00e1s meghat\u00e1roz\u00e1sa alapj\u00e1n r\u00f6viden ez: \u201eOlyan hirdet\u00e9st\u00edpus, amely r\u00e9szletes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing-hirek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Shopping itthon - els\u0151 tapasztalatok - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/hu\/google-shopping-itthon-elso-tapasztalatok\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping itthon - els\u0151 tapasztalatok - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] K\u00f6zel egy h\u00f3napja m\u00e1r, hogy az \u00e9vek \u00f3ta v\u00e1rt Google Shopping hirdet\u00e9sek a magyar hirdet\u0151k sz\u00e1m\u00e1ra is el\u00e9rhet\u0151ek. Erre nagyon r\u00e9g\u00f3ta v\u00e1runk, hiszen 2013 \u00f3ta m\u00e1r Ausztri\u00e1ban \u00e9s Csehorsz\u00e1gban is el\u00e9rhet\u0151. N\u00e9zz\u00fck az els\u0151 hazai tapasztalatokat! De mi is konkr\u00e9tan a Google Shopping hirdet\u00e9se? 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