{"id":320,"date":"2019-06-25T11:22:17","date_gmt":"2019-06-25T08:22:17","guid":{"rendered":"https:\/\/favorite-news.com\/hu\/a-magyarok-husegesebbek-de-azert-elcsabithatok\/"},"modified":"2019-06-25T11:22:18","modified_gmt":"2019-06-25T08:22:18","slug":"a-magyarok-husegesebbek-de-azert-elcsabithatok","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/hu\/a-magyarok-husegesebbek-de-azert-elcsabithatok\/","title":{"rendered":"A magyarok h\u0171s\u00e9gesebbek, de az\u00e9rt elcs\u00e1b\u00edthat\u00f3k"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>A 8%-os vil\u00e1g\u00e1tlaggal szemben k\u00e9tszer olyan m\u00e1rkah\u0171ek a magyarok. Ugyanakkor t\u00f6bb mint egynegyed\u00fck nyitottabban \u00e1ll a kor\u00e1bban nem pr\u00f3b\u00e1lt term\u00e9kek\/m\u00e1rk\u00e1k v\u00e1s\u00e1rl\u00e1s\u00e1hoz, mint \u00f6t \u00e9vvel kor\u00e1bban, der\u00fcl ki a Nielsen piackutat\u00f3 glob\u00e1lis, 2019-ben 30.000 f\u0151 bevon\u00e1s\u00e1val 64 orsz\u00e1gban v\u00e9gzett online kutat\u00e1s\u00e1b\u00f3l.<\/p>\n<p>A m\u00e1rkah\u0171s\u00e9g felett lassan elj\u00e1r az id\u0151: az eur\u00f3pai fogyaszt\u00f3k harmada, a magyarok t\u00f6bb mint egy\u00f6t\u00f6de sz\u00edvesen pr\u00f3b\u00e1l ki \u00faj dolgokat, s\u0151t akt\u00edvan keresi \u0151ket az online \u00e9s offline term\u00e9kk\u00edn\u00e1latban. Ez az ar\u00e1ny glob\u00e1lisan m\u00e9g magasabb, 42%. S\u0151t, a v\u00e1laszad\u00f3k k\u00f6zel fele el\u0151szeretettel k\u00eds\u00e9rletezik v\u00e1s\u00e1rl\u00e1skor, j\u00f3llehet, vannak bev\u00e1lt \u00e9s szeretett m\u00e1rk\u00e1ik. <b>A magyarok 15 sz\u00e1zal\u00e9ka ragaszkodik rigor\u00f3zusan megszokott m\u00e1rk\u00e1ihoz, nem kock\u00e1ztat, \u00e1m 100-b\u00f3l 63-an pr\u00f3b\u00e1lnak ki egy-egy \u00fajdons\u00e1got.<\/b> A kontinens legk\u00eds\u00e9rletez\u0151bb n\u00e9pe a t\u00f6r\u00f6k, m\u00edg legkev\u00e9sb\u00e9 az \u00e9sztek cs\u00e1bulnak el egy-egy \u00faj term\u00e9k\/m\u00e1rka l\u00e1tt\u00e1n.<\/p>\n<p>A nagy gy\u00e1rt\u00f3knak mind nagyobb kih\u00edv\u00e1s a bev\u00e1lt m\u00e1rk\u00e1kt\u00f3l elfordul\u00f3 fogyaszt\u00f3k t\u00f6mege<\/p>\n<p>&#8211; mondta Kov\u00e1cs Gergely, a Nielsen \u00fcgyf\u00e9lkapcsolati vezet\u0151je. &#8222;Ez r\u00e9szben az \u00fan. Amazon-hat\u00e1s, amikor a fogyaszt\u00f3k el\u0151tt sosem l\u00e1tott term\u00e9kk\u00edn\u00e1lat t\u00e1rul fel, transzparens \u00e1rakkal \u00e9s fogyaszt\u00f3i v\u00e9lem\u00e9nyekkel. A magyar fogyaszt\u00f3k fel\u00e9t emellett a csal\u00e1d \u00e9s bar\u00e1ti aj\u00e1nl\u00e1sok is befoly\u00e1solj\u00e1k m\u00e1rkav\u00e1laszt\u00e1skor.&#8221;<\/p>\n<p><span>A m\u00e1rkav\u00e1lt\u00e1s legf\u0151bb indokak\u00e9nt a fogyaszt\u00f3k legink\u00e1bb a jobb \u00e1r-\u00e9rt\u00e9k ar\u00e1nyt nevezt\u00e9k meg (glob\u00e1lisan 39%). A hazai fogyaszt\u00f3k &#8222;m\u00e1rkah\u0171tlens\u00e9g\u00e9t&#8221; szint\u00e9n ez vezeti (34%), de az \u00e1rcs\u00f6kken\u00e9s\/akci\u00f3 is m\u00e1s m\u00e1rk\u00e1hoz csalja a magyarokat (26%). A praktikusabbnak \u00edt\u00e9lt, illetve k\u00e9nyelmi funkci\u00f3kat jobban kiszolg\u00e1l\u00f3 term\u00e9kek is m\u00e1rkav\u00e1lt\u00e1sra cs\u00e1b\u00edtanak (23%) itthon.<\/span><\/p>\n<p>A mind h\u0171tlenebb fogyaszt\u00f3k megtart\u00e1s\u00e1\u00e9rt foly\u00f3 k\u00fczdelemben a gy\u00e1rt\u00f3knak \u00e9rdemes \u00fajragondolniuk marketingstrat\u00e9gi\u00e1jukat, ezen bel\u00fcl k\u00fcl\u00f6n\u00f6sen a hirdet\u00e9si gyakorlatot: glob\u00e1lisan az \u00e1tlagfogyaszt\u00f3k egy\u00f6t\u00f6d\u00e9t semmilyen m\u00e9rt\u00e9kig nem befoly\u00e1solj\u00e1k a telev\u00edzi\u00f3s \u00e9s r\u00e1di\u00f3s rekl\u00e1mok, enn\u00e9l m\u00e9g magasabb ar\u00e1nyban hat\u00e1stalanok a magazinos print hirdet\u00e9sek \u00e9s bros\u00far\u00e1k.<\/p>\n<p>Az egyes kateg\u00f3ri\u00e1kat n\u00e9zve a magyarok legink\u00e1bb k\u00e1v\u00e9-tea, h\u00e1ztart\u00e1si tiszt\u00edt\u00f3k, valamint sampon \u00e9s hajbalzsam ter\u00e9n ragaszkodnak megszokott m\u00e1rk\u00e1ikhoz, ilyenkor jellemz\u0151en egy-k\u00e9t bej\u00e1ratott brand k\u00f6z\u00fcl v\u00e1lasztanak. A magyarok z\u00f6me emellett, saj\u00e1t bevall\u00e1sa szerint, Magyarorsz\u00e1gon gy\u00e1rtott term\u00e9ket v\u00e1s\u00e1rol legink\u00e1bb, m\u00edg 30 sz\u00e1zal\u00e9k\u00e1nak nincs preferenci\u00e1ja a gy\u00e1rt\u00f3 orsz\u00e1g tekintet\u00e9ben.  <\/p>\n<\/div>\n<p><script>\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '1722858324617929');\nfbq('track', \"PageView\");<\/script><script type=\"text\/javascript\">\n$(\"#dropdown-nav\").after('<\/p>\n<div class=\"short-head\">\n<div><\/div>\n<\/div>\n<p>')\n\/\/$(\"#cikk\").before('<\/p>\n<div id=\"rovat-melleklet-text\">Short<\/div>\n<p>');\nfunction showsponsored() {\n\/\/$(\"#superbanner\").show();\n$(\"#szponzordiv\").hide();\n$(\"#content\").show();\n$(\"#cikk-right1\").show();\n\/\/$(\"#szponzoraltcsik\").show();\n}\nif(szponzoralt==true) {\n$(\"#content\").hide();\n$(\"#szponzordiv\").show();\n\/\/$(\"#szponzoraltcsik\").hide();\n$(\"#cikk-right1\").hide();\n} else {\n$(\"#content\").show();\n}\n$(\"div.cikk-szavazas\").html('<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/favorite-news.com\/hu\/wp-content\/uploads\/sites\/3\/2019\/04\/Farmot-csinlunk-a-fekete-lyukbl-hogy-elhalasszuk-a-vilgvgt.gif\" width=\"16\" height=\"16\" border=\"0\" alt=\"\" title=\"\" hspace=\"5\" vspace=\"5\">');\n$(document).ready(function() {\ninlinevote(328923);\n$(\".poll\").poll();\n\/\/$(\"#fbplace_up\").html('<\/p>\n<div id=\"fb-root\"><\/div>\n<div class=\"fb-like\" data-send=\"false\" data-layout=\"button_count\" data-width=\"130\" data-show-faces=\"false\" data-action=\"recommend\"><\/div>\n<p>');\n\/*var id = 'fbjs';\nvar d=document;\nif (document.getElementById(id)) return;\nvar fjs = d.getElementsByTagName('script')[0];\nvar js = d.createElement('script');\njs.id = id;\njs.src = \"http:\/\/connect.facebook.net\/hu_HU\/all.js#xfbml=1\";\nfjs.parentNode.insertBefore(js, fjs);*\/\nvar id = 'fbjs';\nvar d=document;\nif (document.getElementById(id)) return;\nvar fjs = d.getElementsByTagName('script')[0];\nvar js = d.createElement('script');\njs.id = id;\njs.src = \"https:\/\/connect.facebook.net\/hu_HU\/sdk.js#xfbml=1&version=v2.11&appId=326995253100\";\nfjs.parentNode.insertBefore(js, fjs);\n\/\/$(\"#fbplace_up\").html('<\/p>\n<div id=\"fb-root\"><\/div>\n<div class=\"fb-like\" data-href=\"https%3A%2F%2Fwww.portfolio.hu%2Fshort%2Fa-magyarok-husegesebbek-de-azert-elcsabithatok.328923.html\" data-layout=\"button_count\" data-action=\"recommend\" data-show-faces=\"false\" data-share=\"true\" data-mobile_iframe=\"true\"><\/div>\n<p>');\n$(\"#fbplace_up\").html('<\/p>\n<div class=\"fb-like\" data-href=\"https%3A%2F%2Fwww.portfolio.hu%2Fshort%2Fa-magyarok-husegesebbek-de-azert-elcsabithatok.328923.html\" data-layout=\"button_count\" data-action=\"recommend\" data-show-faces=\"false\" data-share=\"true\" data-mobile_iframe=\"true\"><\/div>\n<p>');\n$(\"#fbplace_dn\").html('<\/p>\n<div class=\"fb-like\" data-href=\"https%3A%2F%2Fwww.portfolio.hu%2Fshort%2Fa-magyarok-husegesebbek-de-azert-elcsabithatok.328923.html\" data-layout=\"button_count\" data-action=\"recommend\" data-show-faces=\"false\" data-share=\"true\" data-mobile_iframe=\"true\"><\/div>\n<p>');\n\/\/$(\"#fbplace_up\").html('<\/p>\n<div class=\"fb-like\" data-href=\"https%3A%2F%2Fwww.portfolio.hu%2Fshort%2Fa-magyarok-husegesebbek-de-azert-elcsabithatok.328923.html\" data-layout=\"button_count\" data-action=\"recommend\" data-show-faces=\"false\" data-share=\"true\" data-mobile_iframe=\"true\"><\/div>\n<p>');\n\/\/$(\"#facebook-box\").html('<iframe src=\"http:\/\/www.facebook.com\/plugins\/likebox.php?api_key=113869198637480&#038;connections=10&#038;header=true&#038;height=335&#038;id=47451527654&#038;locale=hu_HU&#038;sdk=joey&#038;stream=false&#038;width=310\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:310px; height:338px;margin-top:10px;\"><\/iframe>');\n});\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.portfolio.hu\/short\/a-magyarok-husegesebbek-de-azert-elcsabithatok.328923.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] A 8%-os vil\u00e1g\u00e1tlaggal szemben k\u00e9tszer olyan m\u00e1rkah\u0171ek a magyarok. Ugyanakkor t\u00f6bb mint egynegyed\u00fck nyitottabban \u00e1ll a kor\u00e1bban nem pr\u00f3b\u00e1lt term\u00e9kek\/m\u00e1rk\u00e1k v\u00e1s\u00e1rl\u00e1s\u00e1hoz, mint \u00f6t \u00e9vvel kor\u00e1bban, der\u00fcl ki a Nielsen piackutat\u00f3 glob\u00e1lis, 2019-ben 30.000 f\u0151 bevon\u00e1s\u00e1val 64 orsz\u00e1gban v\u00e9gzett online kutat\u00e1s\u00e1b\u00f3l. A m\u00e1rkah\u0171s\u00e9g felett lassan elj\u00e1r az id\u0151: az eur\u00f3pai fogyaszt\u00f3k harmada, a magyarok t\u00f6bb [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-penzugyi-hirek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A magyarok h\u0171s\u00e9gesebbek, de az\u00e9rt elcs\u00e1b\u00edthat\u00f3k - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/hu\/a-magyarok-husegesebbek-de-azert-elcsabithatok\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A magyarok h\u0171s\u00e9gesebbek, de az\u00e9rt elcs\u00e1b\u00edthat\u00f3k - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] A 8%-os vil\u00e1g\u00e1tlaggal szemben k\u00e9tszer olyan m\u00e1rkah\u0171ek a magyarok. Ugyanakkor t\u00f6bb mint egynegyed\u00fck nyitottabban \u00e1ll a kor\u00e1bban nem pr\u00f3b\u00e1lt term\u00e9kek\/m\u00e1rk\u00e1k v\u00e1s\u00e1rl\u00e1s\u00e1hoz, mint \u00f6t \u00e9vvel kor\u00e1bban, der\u00fcl ki a Nielsen piackutat\u00f3 glob\u00e1lis, 2019-ben 30.000 f\u0151 bevon\u00e1s\u00e1val 64 orsz\u00e1gban v\u00e9gzett online kutat\u00e1s\u00e1b\u00f3l. 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