{"id":791,"date":"2019-05-14T13:02:25","date_gmt":"2019-05-14T10:02:25","guid":{"rendered":"https:\/\/favorite-news.com\/es\/los-espanoles-prefieren-el-streaming-de-pago-investigacion\/"},"modified":"2019-05-14T13:02:25","modified_gmt":"2019-05-14T10:02:25","slug":"los-espanoles-prefieren-el-streaming-de-pago-investigacion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/los-espanoles-prefieren-el-streaming-de-pago-investigacion\/","title":{"rendered":"Los espa\u00f1oles prefieren el &#8216;streaming&#8217; de pago | Investigaci\u00f3n"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>La televisi\u00f3n en streaming de pago se impone a la gratuita en Espa\u00f1a<\/figcaption><\/figure>\n<p>Los datos globales de este estudio, que analiza el consumo de televisi\u00f3n, destacan c\u00f3mo el segmento <strong>Light TV Viewers<\/strong> (aquellos que ven menos de 120 minutos al d\u00eda la televisi\u00f3n) son el 56% de la poblaci\u00f3n en general, subiendo este porcentaje mucho en las generaciones Z (64%) Gen Y (62%) y Gen X (55%).\u00a0<\/p>\n<p>Los <strong>Medium TV Viewers<\/strong> (personas que ven la televisi\u00f3n entre 120 y 300 minutos al d\u00eda) son, en global, un 36% de la poblaci\u00f3n, destacando sobre todo en la generaci\u00f3n de Baby Boomers\u00a0 (48%). Y los<strong> Heavy TV Viewers<\/strong> (ven m\u00e1s de 300 minutos al d\u00eda) son, en global, el 8% de la poblaci\u00f3n, destacando especialmente el porcentaje tambi\u00e9n de Baby Boomers que pertenecen a este grupo (11%).<\/p>\n<p><strong>Centr\u00e1ndonos en el mercado espa\u00f1ol,<\/strong> observamos c\u00f3mo Light TV Viewers (aquellos que ven menos de 120 minutos al d\u00eda la televisi\u00f3n) son el 57% de la poblaci\u00f3n (algo superior al global; es decir, en Espa\u00f1a vemos en general un poco menos la televisi\u00f3n), subiendo este porcentaje mucho en las generaciones Z (64%), Gen Y (66%) y Gen X (55%). Los Medium TV Viewers (personas que ven la televisi\u00f3n entre 120 y 300 minutos al d\u00eda) son un 38% de la poblaci\u00f3n (dos puntos por encima del global), destacando sobre todo en el consumo de los Baby Boomers\u00a0 (52%). Y los Heavy TV Viewers son el 5% de la poblaci\u00f3n (3 puntos por debajo del global), destacando especialmente el porcentaje de Baby Boomers que pertenecen a este grupo (8%).<\/p>\n<p>Analizando el porcentaje de transmisiones de televisi\u00f3n gratuitas y de pago, y diferenciando por tipo de familia, a escala global, la televisi\u00f3n de pago todav\u00eda no supera en n\u00famero de consumidores a la gratuita en ning\u00fan tipo de familia, aunque destaca el alto porcentaje de penetraci\u00f3n de la televisi\u00f3n de pago entre los padres con hijos peque\u00f1os (24%) y entre los j\u00f3venes solteros (23%).<\/p>\n<p>Sin embargo, <strong>a diferencia del global, en Espa\u00f1a predomina el <em>streaming <\/em>de pago frente al gratuit<\/strong>o. Y, sobre todo, entre los padres con hijos peque\u00f1os, los j\u00f3venes solteros y las parejas sin hijos. Estos tres tipos de familias son, evidentemente, los que m\u00e1s consumen la televisi\u00f3n en <em>streaming <\/em>(ya sea gratuita o de pago), aunque todav\u00eda le queda mucho recorrido. Hay pa\u00edses, como Argentina, donde la televisi\u00f3n de pago en <em>streaming <\/em>entre los j\u00f3venes solteros tiene una penetraci\u00f3n del 42%. Le siguen, en importancia, Per\u00fa con un 41%, Noruega con un 39%, o\u00a0 M\u00e9xico con un 38%.<\/p>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/05\/1557828144_48_Los-espanoles-prefieren-el-streaming-de-pago-Investigacion.jpg\"\/><\/div>\n<\/figure>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/05\/1557828145_786_Los-espanoles-prefieren-el-streaming-de-pago-Investigacion.jpg\"\/><\/div>\n<\/figure>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/05\/1557828145_861_Los-espanoles-prefieren-el-streaming-de-pago-Investigacion.jpg\"\/><\/div>\n<\/figure>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2019\/05\/1557828145_66_Los-espanoles-prefieren-el-streaming-de-pago-Investigacion.jpg\"\/><\/div>\n<\/figure>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1132360031605\/espanoles-prefieren-streaming-de-pago.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La televisi\u00f3n en streaming de pago se impone a la gratuita en Espa\u00f1a Los datos globales de este estudio, que analiza el consumo de televisi\u00f3n, destacan c\u00f3mo el segmento Light TV Viewers (aquellos que ven menos de 120 minutos al d\u00eda la televisi\u00f3n) son el 56% de la poblaci\u00f3n en general, subiendo este porcentaje [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los espa\u00f1oles prefieren el &#039;streaming&#039; 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