{"id":7887,"date":"2021-09-03T22:36:50","date_gmt":"2021-09-03T19:36:50","guid":{"rendered":"https:\/\/favorite-news.com\/es\/delonghi-ficha-a-brad-pitt-y-al-director-de-la-la-land-para-su-campana-mas-ambiciosa\/"},"modified":"2021-09-03T22:36:55","modified_gmt":"2021-09-03T19:36:55","slug":"delonghi-ficha-a-brad-pitt-y-al-director-de-la-la-land-para-su-campana-mas-ambiciosa","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/delonghi-ficha-a-brad-pitt-y-al-director-de-la-la-land-para-su-campana-mas-ambiciosa\/","title":{"rendered":"De&#8217;Longhi ficha a Brad Pitt y al director de &#8216;La la land&#8217; para su campa\u00f1a m\u00e1s ambiciosa"},"content":{"rendered":"<p>Brad PittSi Nespresso tiene a George Clooney, De&#8217;Longhi cuenta con otra de las grandes estrellas de Hollywood, el actor Brad Pitt, como prescriptor de su \u00faltima campa\u00f1a, de \u00e1mbito internacional y que es la mayor hasta ahora que la compa\u00f1\u00eda lanza en el mercado espa\u00f1ol.\u00a0\u00a0En declaraciones a MarketingNews, Panaita Garc\u00eda, directora de marketing de De&#8217;Longhi Iberia ha afirmado que su objetivo principal es que \u00abel consumidor espa\u00f1ol conozca otra manera de procesar el grano\u00bb, en referencia al sistema de elaboraci\u00f3n del caf\u00e9 de sus m\u00e1quinas con molinillo integrado.Panaita Garc\u00edaPara esta profesional la elecci\u00f3n de Pitt se ha debido a que es un \u00abun actor y productor aclamado, un defensor comprometido en temas ambientales, un coleccionista de arte, apasionado de arquitectura y dise\u00f1o. Y luego la pasi\u00f3n por el caf\u00e9, claro, algo fundamental\u00bb. El perfil del estadounidense es destacado adem\u00e1s por Garc\u00eda por la gran amplitud del target que cubre.La creatividad, obra de M&amp;CSaatchi Milan, muestra un d\u00eda en la vida del protagonista de \u00abSeven\u00bb, \u00abEl club de la lucha\u00bb y \u00ab\u00c9rase una vez en Hollywood\u00bb, entre otras muchas pel\u00edculas. Tras comprar su mezcla de granos de caf\u00e9 por la ma\u00f1ana y pasear por Los \u00c1ngeles en su motocicleta, llega a casa y se prepara un caf\u00e9 en la cafetera superautom\u00e1tica De\u2019Longhi, que muele el caf\u00e9 en grano al momento. Pero en esta campa\u00f1a no solo reluce el nombre de Pitt. En la direcci\u00f3n, Damien Chazelle, y, a cargo de la m\u00fasica, el compositor Justin Hurwitz, ambos parte del equipo de la pel\u00edcula \u00abLa La Land\u00bb.La campa\u00f1a se difunde en televisi\u00f3n, internet (con gran foco en Instagram y Facebook, exterior y revistas). Adem\u00e1s, la marca cuenta con un pool de influencers de diversos \u00e1mbitos (deportistas como Sa\u00fal Craviotto y dise\u00f1adores como Avellaneda) para amplificar el mensaje. Alma Mediaplus maneja los medios.TendenciasEsta campa\u00f1a llega en un momento muy adecuado para la compa\u00f1\u00eda, que ha experimentado un fuerte crecimiento en las ventas de cafeteras debido a la pandemia. \u00abEl consumo de caf\u00e9 en su casa o de apreciar el buen caf\u00e9 hecho en casa creci\u00f3 much\u00edsimo y sigue ah\u00ed. Sigue ah\u00ed porque se apoya en tres pilares, en los pilares de tendencias importantes para el consumidor. Uno es la sostenibilidad. Otros son el comer comida natural no procesada, donde el caf\u00e9 se incluir\u00eda, y el otro es la personalizaci\u00f3n\u00bb, detalla la directora de marketing.Garc\u00eda \u00a0explica que el mercado espa\u00f1ol es de bebidas con leche: cortado o caf\u00e9 con leche. \u00abEl 59% de los consumidores de caf\u00e9 en Espa\u00f1a preparan m\u00ednimo una taza de caf\u00e9 con leche al d\u00eda, a diferencia de Portugal o Italia que es corto y sin leche. Los espa\u00f1oles toman caf\u00e9 con leche por las ma\u00f1anas, despu\u00e9s de comer solo o cortado y media ma\u00f1ana tambi\u00e9n es variado: solo y cortado.\u00bb\u00a0\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166900054305\/delonghi-ficha-brad-pitt-y-al-director-de-la-land-campana-mas-ambiciosa.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brad PittSi Nespresso tiene a George Clooney, De&#8217;Longhi cuenta con otra de las grandes estrellas de Hollywood, el actor Brad Pitt, como prescriptor de su \u00faltima campa\u00f1a, de \u00e1mbito internacional y que es la mayor hasta ahora que la compa\u00f1\u00eda lanza en el mercado espa\u00f1ol.\u00a0\u00a0En declaraciones a MarketingNews, Panaita Garc\u00eda, directora de marketing de De&#8217;Longhi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De&#039;Longhi ficha a Brad Pitt y al director de &#039;La la land&#039; para su campa\u00f1a m\u00e1s ambiciosa - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/delonghi-ficha-a-brad-pitt-y-al-director-de-la-la-land-para-su-campana-mas-ambiciosa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De&#039;Longhi ficha a Brad Pitt y al director de &#039;La la land&#039; para su campa\u00f1a m\u00e1s ambiciosa - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Brad PittSi Nespresso tiene a George Clooney, De&#8217;Longhi cuenta con otra de las grandes estrellas de Hollywood, el actor Brad Pitt, como prescriptor de su \u00faltima campa\u00f1a, de \u00e1mbito internacional y que es la mayor hasta ahora que la compa\u00f1\u00eda lanza en el mercado espa\u00f1ol.\u00a0\u00a0En declaraciones a MarketingNews, Panaita Garc\u00eda, directora de marketing de De&#8217;Longhi [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/delonghi-ficha-a-brad-pitt-y-al-director-de-la-la-land-para-su-campana-mas-ambiciosa\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-03T19:36:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-03T19:36:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/09\/DeLonghi-ficha-a-Brad-Pitt-y-al-director-de-La.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"529\" \/>\n\t<meta property=\"og:image:height\" content=\"302\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/delonghi-ficha-a-brad-pitt-y-al-director-de-la-la-land-para-su-campana-mas-ambiciosa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/delonghi-ficha-a-brad-pitt-y-al-director-de-la-la-land-para-su-campana-mas-ambiciosa\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"De&#8217;Longhi ficha a Brad Pitt y al director de &#8216;La la land&#8217; 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