{"id":7878,"date":"2021-09-02T22:23:18","date_gmt":"2021-09-02T19:23:18","guid":{"rendered":"https:\/\/favorite-news.com\/es\/ladron-de-manzanas-se-estrena-en-pinterest\/"},"modified":"2021-09-02T22:23:26","modified_gmt":"2021-09-02T19:23:26","slug":"ladron-de-manzanas-se-estrena-en-pinterest","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/ladron-de-manzanas-se-estrena-en-pinterest\/","title":{"rendered":"Ladr\u00f3n de Manzanas se estrena en Pinterest"},"content":{"rendered":"<p>Heineken ha puesto en marcha recientemente su primera campa\u00f1a de reconocimiento de marca en Pinterest para\u00a0Ladr\u00f3n de Manzanas, con el objetivo de interactuar con los consumidores que buscaban formas de divertirse y celebrar el inicio del verano. Gracias al formato de los anuncios de v\u00eddeo de Pinterest, optimizado especialmente para la plataforma, Heineken ha aumentado los puntos de contacto de la marca en Pinterest, donde\u00a0m\u00e1s de\u00a070 millones de usuarios activos interact\u00faan con contenido de alimentaci\u00f3n y bebidas\u00a0cada mes, seg\u00fan datos de la red social.\u00a0\u00a0Durante las cuatro semanas que dur\u00f3 la campa\u00f1a de Heineken, sus anuncios de v\u00eddeo generaron m\u00e1s de 10\u00a0millones de impresiones y casi 6\u00a0millones de visualizaciones, con 2,5\u00a0millones de visualizaciones completas. Heineken aument\u00f3 el reconocimiento de sus pines en m\u00e1s de 7,8\u00a0puntos de media y m\u00e1s de 15,4\u00a0puntos en la franja de 35\u00a0a\u00a049 a\u00f1os, seg\u00fan datos extra\u00eddos por el estudio de Brand Lift de Pinterest (segundo trimestre de 2021). La campa\u00f1a consigui\u00f3 un alcance de visualizaciones del 98%.Esta campa\u00f1a es fruto de una colaboraci\u00f3n entre Heineken Espa\u00f1a y su agencia Dentsu.El\u00a082\u00a0% de los usuarios recurren a Pinterest para decidir qu\u00e9 producto de alimentaci\u00f3n o bebida comprar,\u00a0y\u00a0el 93\u00a0% lo utiliza para descubrir productos durante el recorrido de compra\u00a0(GfK, estudio \u201cPinterest path to purchase\u201d acerca de los usuarios semanales que utilizan Pinterest en esta categor\u00eda).El a\u00f1o pasado, las visualizaciones de v\u00eddeos en Pinterest se triplicaron con respecto al a\u00f1o anterior. Este formato sigue siendo una de las principales herramientas creativas. De hecho, la cantidad de visualizaciones de v\u00eddeos en Pinterest ha aumentado m\u00e1s del 240\u00a0% con respecto a 2019.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166894054305\/ladron-de-manzanas-se-estrena-pinterest.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken ha puesto en marcha recientemente su primera campa\u00f1a de reconocimiento de marca en Pinterest para\u00a0Ladr\u00f3n de Manzanas, con el objetivo de interactuar con los consumidores que buscaban formas de divertirse y celebrar el inicio del verano. Gracias al formato de los anuncios de v\u00eddeo de Pinterest, optimizado especialmente para la plataforma, Heineken ha aumentado [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ladr\u00f3n de Manzanas se estrena en Pinterest - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/ladron-de-manzanas-se-estrena-en-pinterest\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ladr\u00f3n de Manzanas se estrena en Pinterest - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Heineken ha puesto en marcha recientemente su primera campa\u00f1a de reconocimiento de marca en Pinterest para\u00a0Ladr\u00f3n de Manzanas, con el objetivo de interactuar con los consumidores que buscaban formas de divertirse y celebrar el inicio del verano. 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