{"id":7874,"date":"2021-09-02T10:19:14","date_gmt":"2021-09-02T07:19:14","guid":{"rendered":"https:\/\/favorite-news.com\/es\/gallina-blanca-rejuvenece-a-karlos-arguinano-con-tecnologia-deep-fake\/"},"modified":"2021-09-02T10:19:17","modified_gmt":"2021-09-02T07:19:17","slug":"gallina-blanca-rejuvenece-a-karlos-arguinano-con-tecnologia-deep-fake","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/gallina-blanca-rejuvenece-a-karlos-arguinano-con-tecnologia-deep-fake\/","title":{"rendered":"Gallina Blanca rejuvenece a Karlos Argui\u00f1ano con tecnolog\u00eda &#8216;deep fake&#8217;"},"content":{"rendered":"<p>Karlos Argui\u00f1ano y su hijo JosebaLa nueva campa\u00f1a de Avecrem, creada por la agencia\u00a0 VMLY&amp;R, se basa en las recetas familiares y est\u00e1 destinada a aquellas personas que les gusta la cocina casera, que cocinan cada d\u00eda platos simples o elaborados. Tienen habilidades culinarias y dan importancia al sabor de siempre que consiguen de forma r\u00e1pida y sencilla gracias a Avecrem. El mensaje central es: \u201chay recetas familiares que despiertan buenos recuerdos de mi infancia y me gustar\u00eda poder replicarlas con los m\u00edos, pero no siempre consigo hacerlas tan bien como hac\u00eda mi madre\u201dEl spot comienza en 1992 cuando Joseba Argui\u00f1ano era ni\u00f1o y los consejos de su padre, el gran Karlos Argui\u00f1ano, empezaban a despertar su inter\u00e9s por el mundo de la cocina. Un viaje al pasado en el que Karlos recuerda que el sabor de la buena comida nunca se olvida y que, gracias al &#8216;chup chup&#8217; de Avecrem, ese sabor de casa sigue presente en los recuerdos de Joseba y tambi\u00e9n en los platos que ahora ambos cocinan.Seg\u00fan nos cuentan desde la empresa de postproducci\u00f3n audiovisual Deluxe, esta pieza se rod\u00f3 el pasado mes de julio, con la productora Albi\u00f1ana. Haciendo uso de la t\u00e9cnica deep fake (un software de inteligencia artificial, que posibilita la sustituci\u00f3n de un rostro por otro y que ha ha sido utilizado en otras campa\u00f1as como esta con Lola Flores), consiguieron simular una escena de 1992 la cual, no exist\u00eda.As\u00ed fue el procesoUna vez determinada la edad (en este caso rejuvenecer hasta 1992), se inici\u00f3 la b\u00fasqueda de im\u00e1genes del personaje en ese momento. En el caso de Argui\u00f1ano, su propia productora pudo facilitar im\u00e1genes que unido a m\u00e1s rastreo de otras fuentes sum\u00f3 mas de dos horas de material a seleccionar. El software necesita la m\u00e1xima informaci\u00f3n para conseguir mejor resultado.Despu\u00e9s, realizaron un casting para el actor doble que va rodarse: es necesario que las formas faciales sean lo mas parecidas posibles, para el pelo se puede utilizar peluca (este es el caso que nos ocupa) y mediante maquillaje se aumenta el parecido. Despu\u00e9s, se rueda a este actor el m\u00e1ximo de tiempo posible en todos los actings previsibles. Este rodaje se limita a la captura de primeros planos faciales, incluyendo giros, arriba y abajo. El primer material de archivo original 1992 junto con el rodado del \u201cdoble\u201d se procesa en el software de IA, \u00e9ste realiza los c\u00e1lculos necesarios para crear una\u00a0nueva cara\u00a0que se mover\u00e1 igual que el plano rodado y en VFX se sustituir\u00e1.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166879054305\/gallina-blanca-rejuvenece-karlos-arguinano-tecnologia-deep-fake.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Karlos Argui\u00f1ano y su hijo JosebaLa nueva campa\u00f1a de Avecrem, creada por la agencia\u00a0 VMLY&amp;R, se basa en las recetas familiares y est\u00e1 destinada a aquellas personas que les gusta la cocina casera, que cocinan cada d\u00eda platos simples o elaborados. Tienen habilidades culinarias y dan importancia al sabor de siempre que consiguen de forma [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gallina Blanca rejuvenece a Karlos Argui\u00f1ano con tecnolog\u00eda &#039;deep fake&#039; - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/gallina-blanca-rejuvenece-a-karlos-arguinano-con-tecnologia-deep-fake\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gallina Blanca rejuvenece a Karlos Argui\u00f1ano con tecnolog\u00eda &#039;deep fake&#039; - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Karlos Argui\u00f1ano y su hijo JosebaLa nueva campa\u00f1a de Avecrem, creada por la agencia\u00a0 VMLY&amp;R, se basa en las recetas familiares y est\u00e1 destinada a aquellas personas que les gusta la cocina casera, que cocinan cada d\u00eda platos simples o elaborados. 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