La serie documental se estrena el martes 21 de mayo en DMAX<\/figcaption><\/figure>\nDMAX estrena el pr\u00f3ximo martes 21 de mayo, a las 22.30 horas<\/strong>, esta producci\u00f3n local del canal que recoge el testigo de la aclamada serie documental \u2018Espa\u00f1a dividida: la guerra civil en color\u2019. Compuesta por cuatro episodios de una hora, esta serie ha sido posible gracias a la colaboraci\u00f3n de Filmoteca Espa\u00f1ola, cuyo archivo f\u00edlmico ha permitido te\u00f1ir de color los recuerdos en blanco y negro de los principales acontecimientos pol\u00edticos, econ\u00f3micos, sociales y culturales que marcaron la Espa\u00f1a de la posguerra y la dictadura de Francisco Franco, desde la perspectiva in\u00e9dita que ofrecen las im\u00e1genes digitalizadas y coloreadas.<\/p>\nInspirada en la famosa expresi\u00f3n \u201ctodo es seg\u00fan el color del cristal con que se mira\u201d, extra\u00edda de un poema de Ram\u00f3n de Campoamor, esta campa\u00f1a pretende resaltar el valor que aporta el color a las im\u00e1genes originales en blanco y negro con el mensaje claro de que, por primera vez en televisi\u00f3n, DMAX mostrar\u00e1 a todo color un episodio clave de la historia de Espa\u00f1a sin utilizar filtros que impliquen un sesgo pol\u00edtico. Con el uso predominante del rojo y el azul, colores asociados a uno y otro bando ideol\u00f3gico desde la Guerra Civil espa\u00f1ola, y el claim \u201cLa historia no es azul\u201d, \u201cLa historia no es roja\u201d en todas las piezas que la componen, esta campa\u00f1a busca provocar una reacci\u00f3n inmediata en el p\u00fablico a trav\u00e9s del impacto visual.<\/p>\n
Seg\u00fan explica Elena Hermosilla, directora de marketing, comunicaci\u00f3n y digital de Discovery en Espa\u00f1a y Portugal, \u201cdesde la originalidad y con una clara intenci\u00f3n de no dejar a nadie indiferente, la vocaci\u00f3n de esta campa\u00f1a es transmitir que esta serie documental mostrar\u00e1 la realidad de la historia de Espa\u00f1a desde el rigor y sin filtros, una l\u00ednea que es clave en DMAX y que marca toda nuestra comunicaci\u00f3n\u201d.<\/p>\n
La campa\u00f1a consta de dos ejecuciones creativas, una por cada color, y se focalizar\u00e1 en el medio exterior alcanzando una amplia presencia a nivel nacional: 2.640 caras en casi medio centenar de municipios, entre los que se encuentran 24 de las principales ciudades espa\u00f1olas. <\/strong>La campa\u00f1a contar\u00e1, adem\u00e1s, con una adaptaci\u00f3n gr\u00e1fica para print<\/em>, display <\/em>digital y v\u00eddeo digital. El concepto creativo ha sido desarrollado por el propio anunciante. La ejecuci\u00f3n gr\u00e1fica es obra de Ponlo! <\/strong>y la agencia de medios, Wavemaker<\/strong>.<\/p>\n\n<\/div>
La campa\u00f1a se puede ver en exterior<\/figcaption><\/figure>\n.<\/p>\n\n<\/div>
La creatividad es obra del anunciante<\/figcaption><\/figure>\n<\/div>\n[ad_2]Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"[ad_1] La serie documental se estrena el martes 21 de mayo en DMAX DMAX estrena el pr\u00f3ximo martes 21 de mayo, a las 22.30 horas, esta producci\u00f3n local del canal que recoge el testigo de la aclamada serie documental \u2018Espa\u00f1a dividida: la guerra civil en color\u2019. Compuesta por cuatro episodios de una hora, esta serie […]<\/p>\n","protected":false},"author":2,"featured_media":786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"\n
La campa\u00f1a que 'resucita' y colorea a Franco | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/la-campana-que-resucita-y-colorea-a-franco-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La campa\u00f1a que 'resucita' y colorea a Franco | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La serie documental se estrena el martes 21 de mayo en DMAX DMAX estrena el pr\u00f3ximo martes 21 de mayo, a las 22.30 horas, esta producci\u00f3n local del canal que recoge el testigo de la aclamada serie documental \u2018Espa\u00f1a dividida: la guerra civil en color\u2019. 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