{"id":7849,"date":"2021-08-30T22:04:28","date_gmt":"2021-08-30T19:04:28","guid":{"rendered":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/"},"modified":"2021-08-30T22:04:36","modified_gmt":"2021-08-30T19:04:36","slug":"alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/","title":{"rendered":"Alimentaci\u00f3n, telefon\u00eda y plataformas de &#8216;streaming&#8217; lideran la inversi\u00f3n publicitaria en &#8216;podcasting&#8217;"},"content":{"rendered":"<p>Productores de alimentos y bebidas, fabricantes de telefon\u00eda y algunos de los principales broadcasters y canales de televiis\u00f3n tem\u00e1ticos son los sectores que lideran la inversi\u00f3n publicitaria en el mercado del podcast, seg\u00fan datos propios de la plataforma\u00a0 iVoox.Desglosando por tipo de acciones, son Alimentaci\u00f3n, Banca y Motor los sectores m\u00e1s activos en brandend (anuncios en formato de menciones, patrocinios o rese\u00f1as integradas en el contenido y episodios dedicados), mientras que marcas de Telefon\u00eda, Streaming y Motor lideran las acciones de cobertura (cu\u00f1as y banners).Con m\u00e1s de 1.100 millones de d\u00f3lares facturados en 2020 seg\u00fan la consultora Deloitte, la industria del p\u00f3dcast est\u00e1 viviendo un momento \u00e1lgido, y cada vez son m\u00e1s las marcas que apuestan por su incorporaci\u00f3n en la estrategia de marketing. Lo hacen, sin duda, atra\u00eddas por sus capacidades superiores a otras alternativas publicitarias, como son sus posibilidades para segmentar a la audiencia y lograr en ella el recuerdo de marca. El podcast es ya, por tanto, un canal de comunicaci\u00f3n directo altamente valorado, ya que permite a las marcas asociarse con los valores deseados y aportar valor al p\u00fablico sin resultar intrusivas. Tanto es as\u00ed, que el 59% de las marcas en Espa\u00f1a ya usa el audio online en su estrategia de marketing digital.Entre los anunciantes de iVoox est\u00e1n las principales compa\u00f1\u00edas de alimentaci\u00f3n y bebidas, sector que agrupan cerca del 30% de las acciones en la plataforma, mayoritariamente en la modalidad de branded content. Les siguen las plataformas de streaming y canales tem\u00e1ticos de TV, con un 25% de las acciones, y algunos de los principales operadores y fabricantes de telefon\u00eda, con un 15%, en este caso mayormente volcados en campa\u00f1as de cobertura basadas en cu\u00f1as y banners antes de la escucha del p\u00f3dcast. Otros sectores que tambi\u00e9n destacan en la incorporaci\u00f3n del podcasting en sus planes de comunicaci\u00f3n son belleza (7%), seguros (5%) y educaci\u00f3n, adem\u00e1s de turismo y videojuegos.Crecimiento imparable de un modelo similar al &#8216;streaming&#8217; de videoLa segmentaci\u00f3n de la audiencia es, precisamente, uno de los mayores atractivos del podcast como canal publicitario, lo que ha hecho que la inversi\u00f3n publicitaria en podcasting haya aumentado un 36,8% en 2020, con una provisi\u00f3n de aumentar ligeramente la cifra este a\u00f1o, y superar los 2 mil millones de ingresos en 2023. De hecho, a nivel global, el a\u00f1o pasado se crearon casi 600 p\u00f3dcasts corporativos, y en 2021 ya hay publicados m\u00e1s de 8.000. Este fen\u00f3meno se debe, sin duda, a la percepci\u00f3n de la publicidad por parte de la audiencia, ya que su escaso nivel de intrusismo supone otro de sus puntos fuertes. Lo evidencian los datos que arrojan desde eMarketer, donde el 64% de los usuarios considera buena la publicidad en los podcasts, y un 54% asegura que tendr\u00eda m\u00e1s en cuenta una marca despu\u00e9s de escucharla en este formato.\u00a0\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1166869031605\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-inversion-publicitaria-podcasting.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Productores de alimentos y bebidas, fabricantes de telefon\u00eda y algunos de los principales broadcasters y canales de televiis\u00f3n tem\u00e1ticos son los sectores que lideran la inversi\u00f3n publicitaria en el mercado del podcast, seg\u00fan datos propios de la plataforma\u00a0 iVoox.Desglosando por tipo de acciones, son Alimentaci\u00f3n, Banca y Motor los sectores m\u00e1s activos en brandend (anuncios [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alimentaci\u00f3n, telefon\u00eda y plataformas de &#039;streaming&#039; lideran la inversi\u00f3n publicitaria en &#039;podcasting&#039; - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alimentaci\u00f3n, telefon\u00eda y plataformas de &#039;streaming&#039; lideran la inversi\u00f3n publicitaria en &#039;podcasting&#039; - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Productores de alimentos y bebidas, fabricantes de telefon\u00eda y algunos de los principales broadcasters y canales de televiis\u00f3n tem\u00e1ticos son los sectores que lideran la inversi\u00f3n publicitaria en el mercado del podcast, seg\u00fan datos propios de la plataforma\u00a0 iVoox.Desglosando por tipo de acciones, son Alimentaci\u00f3n, Banca y Motor los sectores m\u00e1s activos en brandend (anuncios [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-30T19:04:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-30T19:04:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2020\/11\/YouTube-apuesta-por-el-audio-en-su-nuevo-formato-publicitario.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"970\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"Alimentaci\u00f3n, telefon\u00eda y plataformas de &#8216;streaming&#8217; lideran la inversi\u00f3n publicitaria en &#8216;podcasting&#8217;\",\"datePublished\":\"2021-08-30T19:04:28+00:00\",\"dateModified\":\"2021-08-30T19:04:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/\"},\"wordCount\":517,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/11\\\/YouTube-apuesta-por-el-audio-en-su-nuevo-formato-publicitario.jpg\",\"articleSection\":[\"NOTICIAS DE INTERNET MARKETING\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/\",\"name\":\"Alimentaci\u00f3n, telefon\u00eda y plataformas de 'streaming' lideran la inversi\u00f3n publicitaria en 'podcasting' - Favorite News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/11\\\/YouTube-apuesta-por-el-audio-en-su-nuevo-formato-publicitario.jpg\",\"datePublished\":\"2021-08-30T19:04:28+00:00\",\"dateModified\":\"2021-08-30T19:04:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/#primaryimage\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/11\\\/YouTube-apuesta-por-el-audio-en-su-nuevo-formato-publicitario.jpg\",\"contentUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/11\\\/YouTube-apuesta-por-el-audio-en-su-nuevo-formato-publicitario.jpg\",\"width\":970,\"height\":450,\"caption\":\"YouTube apuesta por el audio en su nuevo formato publicitario\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alimentaci\u00f3n, telefon\u00eda y plataformas de &#8216;streaming&#8217; lideran la inversi\u00f3n publicitaria en &#8216;podcasting&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/\",\"name\":\"Favorite News\",\"description\":\"Favorite News Espa\u00f1a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\",\"name\":\"favorite-news\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"caption\":\"favorite-news\"},\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/author\\\/pt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alimentaci\u00f3n, telefon\u00eda y plataformas de 'streaming' lideran la inversi\u00f3n publicitaria en 'podcasting' - Favorite News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/","og_locale":"es_ES","og_type":"article","og_title":"Alimentaci\u00f3n, telefon\u00eda y plataformas de 'streaming' lideran la inversi\u00f3n publicitaria en 'podcasting' - Favorite News","og_description":"Productores de alimentos y bebidas, fabricantes de telefon\u00eda y algunos de los principales broadcasters y canales de televiis\u00f3n tem\u00e1ticos son los sectores que lideran la inversi\u00f3n publicitaria en el mercado del podcast, seg\u00fan datos propios de la plataforma\u00a0 iVoox.Desglosando por tipo de acciones, son Alimentaci\u00f3n, Banca y Motor los sectores m\u00e1s activos en brandend (anuncios [&hellip;]","og_url":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/","og_site_name":"Favorite News","article_published_time":"2021-08-30T19:04:28+00:00","article_modified_time":"2021-08-30T19:04:36+00:00","og_image":[{"width":970,"height":450,"url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2020\/11\/YouTube-apuesta-por-el-audio-en-su-nuevo-formato-publicitario.jpg","type":"image\/jpeg"}],"author":"favorite-news","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"favorite-news","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/#article","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/"},"author":{"name":"favorite-news","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"headline":"Alimentaci\u00f3n, telefon\u00eda y plataformas de &#8216;streaming&#8217; lideran la inversi\u00f3n publicitaria en &#8216;podcasting&#8217;","datePublished":"2021-08-30T19:04:28+00:00","dateModified":"2021-08-30T19:04:36+00:00","mainEntityOfPage":{"@id":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/"},"wordCount":517,"commentCount":0,"image":{"@id":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2020\/11\/YouTube-apuesta-por-el-audio-en-su-nuevo-formato-publicitario.jpg","articleSection":["NOTICIAS DE INTERNET MARKETING"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/","url":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/","name":"Alimentaci\u00f3n, telefon\u00eda y plataformas de 'streaming' lideran la inversi\u00f3n publicitaria en 'podcasting' - Favorite News","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/#primaryimage"},"image":{"@id":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2020\/11\/YouTube-apuesta-por-el-audio-en-su-nuevo-formato-publicitario.jpg","datePublished":"2021-08-30T19:04:28+00:00","dateModified":"2021-08-30T19:04:36+00:00","author":{"@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"breadcrumb":{"@id":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/#primaryimage","url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2020\/11\/YouTube-apuesta-por-el-audio-en-su-nuevo-formato-publicitario.jpg","contentUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2020\/11\/YouTube-apuesta-por-el-audio-en-su-nuevo-formato-publicitario.jpg","width":970,"height":450,"caption":"YouTube apuesta por el audio en su nuevo formato publicitario"},{"@type":"BreadcrumbList","@id":"https:\/\/favorite-news.com\/es\/alimentacion-telefonia-y-plataformas-de-streaming-lideran-la-inversion-publicitaria-en-podcasting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/favorite-news.com\/es\/"},{"@type":"ListItem","position":2,"name":"Alimentaci\u00f3n, telefon\u00eda y plataformas de &#8216;streaming&#8217; lideran la inversi\u00f3n publicitaria en &#8216;podcasting&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/favorite-news.com\/es\/#website","url":"https:\/\/favorite-news.com\/es\/","name":"Favorite News","description":"Favorite News Espa\u00f1a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/favorite-news.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8","name":"favorite-news","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","caption":"favorite-news"},"url":"https:\/\/favorite-news.com\/es\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/7849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/comments?post=7849"}],"version-history":[{"count":1,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/7849\/revisions"}],"predecessor-version":[{"id":7850,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/7849\/revisions\/7850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media\/5145"}],"wp:attachment":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media?parent=7849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/categories?post=7849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/tags?post=7849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}