{"id":7813,"date":"2021-08-24T09:20:28","date_gmt":"2021-08-24T06:20:28","guid":{"rendered":"https:\/\/favorite-news.com\/es\/salud-la-mascarilla-freno-la-inversion\/"},"modified":"2021-08-24T09:20:39","modified_gmt":"2021-08-24T06:20:39","slug":"salud-la-mascarilla-freno-la-inversion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/salud-la-mascarilla-freno-la-inversion\/","title":{"rendered":"Salud: La mascarilla fren\u00f3 la inversi\u00f3n"},"content":{"rendered":"<p>Despu\u00e9s de que dos a\u00f1os de cifras positivas, el sector de la salud, tan imprescindible en estos tiempos de pandemia, ha cerrado 2020 con una ca\u00edda del 3% en la inversi\u00f3n publicitaria, alcanzando los 117 millones de euros. La mascarilla no solo nos ha protegido frente a la COVID-19 sino tambi\u00e9n contra gripes y catarros, algo que se ha notado en la bajada de las ventas de antigripales y anticatarrales.El a\u00f1o 2020 tambi\u00e9n ha estado marcado por un cambio de liderato. Reckitt Benckiser Healthcare, propietaria de marcas como Strepsils y Durex, escala del segundo al primer puesto, con 11 millones de euros invertidos, un 1,8% m\u00e1s que en 2019.Otra multinacional, Procter&amp;Gamble, irrumpe en el ranking directamente a la segunda posici\u00f3n. El fabricante de productos relacionados con la mujer y el embarazo como Clearblue y Femibion y de\u00a0 complementos alimenticios como Cebi\u00f3n y Bion3 increment\u00f3 un 136% su inversi\u00f3n en publicidad en 2020, llegando a los 9,5 millones de euros.La compa\u00f1\u00eda que cre\u00f3 en 1899 Aspirina, Bayer, dedic\u00f3 una inversi\u00f3n un 10,1% mayor que la del a\u00f1o anterior y se sit\u00faa en tercer lugar, con 8,22 millones de euros.Sanofi Aventis ocupa la cuarta plaza, con una inversi\u00f3n publicitaria muy parecida a la de 2019. El fabricante de Dolalgial, Mucosan, Bisolvon y Bisolgrip, entre otros medicamentos, destin\u00f3 en 2020 7,5 millones de euros a publicidad.Glaxo SmithKline, que produce marcas como Corega, Sensodyne y Lactacyd, con 11,5 millones de euros, pierde el liderato de 2019 y baja hasta la quinta posici\u00f3n debido a la ca\u00edda en un 35,6% de su inversi\u00f3n publicitaria.Con un incremento del 19,6%, los laboratorios catalanes Esteve invirtieron 4,8 millones de euros en publicidad. Entre sus productos se encuentran Afterbite y Dormidina.Tambi\u00e9n disminuy\u00f3 dr\u00e1sticamente su inversi\u00f3n, casi a la mitad, Johnson&amp;Johnson, que comercializa Nicorette y Tylenol, entre otras marcas, llegando a los 4,3 millones de euros.Con 4,7 millones de euros, una cifra muy parecida a la del a\u00f1o anterior, se coloca en sexta plaza la farmac\u00e9utica catalana Ferrer Internacional.\u00a0Especializada en la salud bucal, otra empresa ubicada en Catalu\u00f1a, Lacer, ocupa la novena posici\u00f3n, con 4, 2 millones de euros, -3,2% respecto al a\u00f1o anterior.Con una inversi\u00f3n de 3,7 millones de euros, un 10,9% menos que el a\u00f1o anterior, se coloca en d\u00e9cima posici\u00f3n Uriach Consumer Healthcare, un laboratorio catal\u00e1n que comercializa marcas como Aquilea, Aerored, Biodramina y Cannabix.Accede a los contenidos del n\u00famero 1645 de Anuncios, que incluye el ranking InfoAdex-Anuncios.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166769054305\/salud-mascarilla-freno-inversion.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de que dos a\u00f1os de cifras positivas, el sector de la salud, tan imprescindible en estos tiempos de pandemia, ha cerrado 2020 con una ca\u00edda del 3% en la inversi\u00f3n publicitaria, alcanzando los 117 millones de euros. La mascarilla no solo nos ha protegido frente a la COVID-19 sino tambi\u00e9n contra gripes y catarros, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salud: La mascarilla fren\u00f3 la inversi\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/salud-la-mascarilla-freno-la-inversion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salud: La mascarilla fren\u00f3 la inversi\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Despu\u00e9s de que dos a\u00f1os de cifras positivas, el sector de la salud, tan imprescindible en estos tiempos de pandemia, ha cerrado 2020 con una ca\u00edda del 3% en la inversi\u00f3n publicitaria, alcanzando los 117 millones de euros. 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