{"id":7735,"date":"2021-08-12T20:13:16","date_gmt":"2021-08-12T17:13:16","guid":{"rendered":"https:\/\/favorite-news.com\/es\/alimentacion-nestle-recupero-el-liderazgo\/"},"modified":"2021-08-12T20:13:20","modified_gmt":"2021-08-12T17:13:20","slug":"alimentacion-nestle-recupero-el-liderazgo","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/alimentacion-nestle-recupero-el-liderazgo\/","title":{"rendered":"Alimentaci\u00f3n: Nestl\u00e9 recuper\u00f3 el liderazgo"},"content":{"rendered":"<p>Por tanto, con una cifra global de 261.719.245 euros destinados a publicidad, el sector Alimentaci\u00f3n ha sido uno de los menos afectados por los recortes, pues el descenso de la partida manejada se sit\u00faa en un 6,4%, seg\u00fan el Ranking de InfoAdex-Anuncios. De hecho, ha pasado a convertirse en el tercer sector por volumen de inversi\u00f3n, despu\u00e9s de Automoci\u00f3n y Finanzas y Seguros.\u00a0Por encima de la media del sector, y en l\u00ednea con el recorte general de la inversi\u00f3n publicitaria en 2020, Danone redujo su partida publicitaria en un 17,9% hasta los 18,1 millones de euros, lo que devolvi\u00f3 a la compa\u00f1\u00eda al segundo puesto de la clasificaci\u00f3n del sector Alimentaci\u00f3n, despu\u00e9s de que en 2019 sobrepasara a Nestl\u00e9 y se situara en cabeza.En 2020, Nestl\u00e9 recupera esta posici\u00f3n (adem\u00e1s de una tendencia a la alimentaci\u00f3n saludable, los espa\u00f1oles tambi\u00e9n han buscado darse caprichos durante estos tiempos dif\u00edciles), con una inversi\u00f3n ligeramente por encima de los 20 millones de euros, una cifra que resulta un 7,4% inferior a la de 2019.Llama la atenci\u00f3n, por otra parte, el crecimiento de inversi\u00f3n observado en Nestl\u00e9 Nespresso, que entra en el grupo de los diez primeros anunciantes por volumen de inversi\u00f3n, con una partida de 7,8 millones de euros, un 57% m\u00e1s que el manejado en 2019. De nuevo, el cambio de h\u00e1bitos de los ciudadanos a consecuencia de la pandemia y, dentro de ello, el traslado del \u00e1mbito laboral al hogar (incluido el momento caf\u00e9), puede estar detr\u00e1s de este comportamiento.Otros tres grupos registran igualmente en los datos controlados por InfoAdex un incremento a su partida publicitaria. Idilia Foods, propietario de Cola-Cao, entre otras marcas, aument\u00f3 su presupuesto en un 10,9%, y llev\u00f3 a cabo una potente campa\u00f1a de ayudas en el marco de la Covid-19 que, en el terreno m\u00e1s de imagen, lanz\u00f3 una edici\u00f3n especial de Cola-Cao dedicada a los profesionales esenciales durante la pandemia.Tambi\u00e9n Lactalis y Gallina Blanca aumentaron su presupuesto publicitario respecto a los datos de 2019, aunque en menor medida: un 1,8% y un 3,2%, respectivamente. Por el contrario, entre los diez primeros grupos del sector, Mondelez, Ferrero, Adam Food y Casa Tarradellas, redujeron su partida publicitaria en m\u00e1s de dos d\u00edgitos.Accede a los contenidos del n\u00famero 1645 de Anuncios, que incluye el ranking InfoAdex-Anuncios.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166777054305\/alimentacion-nestle-recupero-liderazgo.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por tanto, con una cifra global de 261.719.245 euros destinados a publicidad, el sector Alimentaci\u00f3n ha sido uno de los menos afectados por los recortes, pues el descenso de la partida manejada se sit\u00faa en un 6,4%, seg\u00fan el Ranking de InfoAdex-Anuncios. De hecho, ha pasado a convertirse en el tercer sector por volumen de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alimentaci\u00f3n: Nestl\u00e9 recuper\u00f3 el liderazgo - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/alimentacion-nestle-recupero-el-liderazgo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alimentaci\u00f3n: Nestl\u00e9 recuper\u00f3 el liderazgo - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Por tanto, con una cifra global de 261.719.245 euros destinados a publicidad, el sector Alimentaci\u00f3n ha sido uno de los menos afectados por los recortes, pues el descenso de la partida manejada se sit\u00faa en un 6,4%, seg\u00fan el Ranking de InfoAdex-Anuncios. 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