{"id":7700,"date":"2021-08-09T07:53:41","date_gmt":"2021-08-09T04:53:41","guid":{"rendered":"https:\/\/favorite-news.com\/es\/mango-el-canal-online-crece-un-37-respecto-al-ano-anterior\/"},"modified":"2021-08-09T07:53:45","modified_gmt":"2021-08-09T04:53:45","slug":"mango-el-canal-online-crece-un-37-respecto-al-ano-anterior","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/mango-el-canal-online-crece-un-37-respecto-al-ano-anterior\/","title":{"rendered":"Mango: el canal online crece un 37% respecto al a\u00f1o anterior"},"content":{"rendered":"<p>Programa de fidelizaci\u00f3n de MangoTras la finalizaci\u00f3n del primer semestre de 2021, Mango ha revisado las previsiones para este a\u00f1o y estima superar el resultado obtenido en 2019. En los seis primeros meses del a\u00f1o, Mango ya ha alcanzado un 21% m\u00e1s de facturaci\u00f3n respecto al a\u00f1o 2020, acerc\u00e1ndose a niveles de 2019. De hecho, la compa\u00f1\u00eda ha cerrado los meses de mayo y junio con unas ventas a tipo constante superiores a las de hace dos a\u00f1os.El crecimiento sigue impulsado por el canal online de Mango, que contin\u00faa en la senda positiva. El e-commerce ha cerrado este semestre con un incremento del 37% respecto al mismo per\u00edodo del a\u00f1o pasado y se sit\u00faa un 85% por encima de 2019. El peso del canal digital sobre la facturaci\u00f3n total de Mango supone el 46%, cuatro puntos m\u00e1s que a cierre de 31 de diciembre. La compa\u00f1\u00eda mantiene su ambicioso objetivo de acabar el ejercicio con una facturaci\u00f3n online de 1.000 millones de euros.\u00a0\u00a0Por su parte, el parque de tiendas f\u00edsicas ha estado cerrado una media cercana a los 50 d\u00edas en esta primera mitad del a\u00f1o, con especial afectaci\u00f3n en pa\u00edses claves para la multinacional como Alemania, Francia, Reino Unido, Portugal o Turqu\u00eda. Igualmente, ha habido considerables restricciones de apertura y aforo en Espa\u00f1a, primer mercado en facturaci\u00f3n de Mango.\u201cLos resultados alcanzados en lo que llevamos de a\u00f1o nos hacen ser optimistas para el segundo semestre, en el que esperamos una recuperaci\u00f3n de las ventas por encima de las cifras de 2019. Prevemos volver a ver beneficios este ejercicio\u201d, explica en un comunicado oni Ruiz, CEO de Mango.Durante este per\u00edodo, el margen comercial tambi\u00e9n ha mejorado en 1,8 puntos respecto a 2019, situ\u00e1ndose por encima del 58%. Este aumento se ha debido a la mejora de la colecci\u00f3n, a la gesti\u00f3n proactiva de los stocks y al menor peso de la venta con promoci\u00f3n. El incremento de rentabilidad sumado a la buena gesti\u00f3n de gastos ha supuesto que el resultado antes de impuestos mejore en m\u00e1s de 20 millones de euros respecto al mismo per\u00edodo de 2019 y en casi 100 millones respecto a los mismos meses de 2020.\u201cLa estrategia llevada a cabo durante los \u00faltimos a\u00f1os por la compa\u00f1\u00eda, junto con las importantes decisiones que tomamos en un contexto tan complicado como el del pasado a\u00f1o, est\u00e1n dando sus frutos. Mango est\u00e1 en la buena direcci\u00f3n y estamos preparados para afrontar el futuro con las mejores garant\u00edas\u201d, a\u00f1ade Ruiz.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166813054305\/mango-canal-online-crece-37-respecto-al-ano-anterior.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programa de fidelizaci\u00f3n de MangoTras la finalizaci\u00f3n del primer semestre de 2021, Mango ha revisado las previsiones para este a\u00f1o y estima superar el resultado obtenido en 2019. En los seis primeros meses del a\u00f1o, Mango ya ha alcanzado un 21% m\u00e1s de facturaci\u00f3n respecto al a\u00f1o 2020, acerc\u00e1ndose a niveles de 2019. De hecho, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mango: el canal online crece un 37% respecto al a\u00f1o anterior - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/mango-el-canal-online-crece-un-37-respecto-al-ano-anterior\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mango: el canal online crece un 37% respecto al a\u00f1o anterior - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Programa de fidelizaci\u00f3n de MangoTras la finalizaci\u00f3n del primer semestre de 2021, Mango ha revisado las previsiones para este a\u00f1o y estima superar el resultado obtenido en 2019. En los seis primeros meses del a\u00f1o, Mango ya ha alcanzado un 21% m\u00e1s de facturaci\u00f3n respecto al a\u00f1o 2020, acerc\u00e1ndose a niveles de 2019. 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