{"id":7640,"date":"2021-08-03T07:13:52","date_gmt":"2021-08-03T04:13:52","guid":{"rendered":"https:\/\/favorite-news.com\/es\/mapfre-actualiza-refranes-para-promover-el-consumo-responsable\/"},"modified":"2021-08-03T07:13:56","modified_gmt":"2021-08-03T04:13:56","slug":"mapfre-actualiza-refranes-para-promover-el-consumo-responsable","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/mapfre-actualiza-refranes-para-promover-el-consumo-responsable\/","title":{"rendered":"Mapfre actualiza refranes para promover el consumo responsable"},"content":{"rendered":"<p>Sr. Burns es la agencia creativaNuestro pa\u00eds encabeza la tendencia en el incremento del comercio electr\u00f3nico en Europa y es uno de los que m\u00e1s ha visto crecer las compras de proximidad, alcanzando a un 63% de los consumidores durante la pandemia. Pero, a pesar de todos estos cambios, a\u00fan son muchos los desconocedores de la importancia cr\u00edtica de hacer de un consumo m\u00e1s sostenible una realidad en nuestros hogares, elemento clave a la hora de controlar y reducir sus efectos en el medio ambiente. Con el objetivo de concienciar a los usuarios sobre los beneficios de la compra responsable y su importancia en la lucha frente al\u00a0cambio clim\u00e1tico, Mapfre ha estrenado,\u00a0 de la mano de la agenciaSrBurns, la campa\u00f1a \u201cRefranero clim\u00e1tico\u201d. Y lo hacen en un escenario en el que el calentamiento global est\u00e1 modificando\u00a0muchas cosas en muy poco tiempo, incluida la realidad plasmada en una de las mayores joyas creativas populares: nuestro refranero\u00a0espa\u00f1ol.\u00a0La creatividad revisa la sabidur\u00eda\u00a0clim\u00e1tica presente en \u00a0los refranes \u00a0para\u00a0promover\u00a0un consumo\u00a0m\u00e1s\u00a0respetuoso\u00a0con nuestro entorno y medio ambiente.\u00a0 Para ello,\u00a0 actualiza las rimas y las adapta a la realidad meteorol\u00f3gica contempor\u00e1nea.A lo largo de varias semanas, las redes sociales de la marca (Facebook, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/MAPFRE_ES\" class=\"external\">Twitter<\/a>, Instagram y YouTube) ser\u00e1n la v\u00eda de publicaci\u00f3n de este nuevo \u201cRefranero clim\u00e1tico\u201d, divulgaci\u00f3n a la que se unir\u00e1n diferentes y concienciados influencers para dar a conocer la campa\u00f1a. Pero no solo ofrecer\u00e1n consejos y motivos para promover una compra responsable, sino que tambi\u00e9n crear\u00e1n conversaciones y generar\u00e1n diferentes mec\u00e1nicas en IG Stories para dar visibilidad a diferentes tiendas y empresas especializadas en comercio sostenible que se preocupan por el medio ambiente.<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166837054305\/mapfre-actualiza-refranes-promover-consumo-responsable.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sr. Burns es la agencia creativaNuestro pa\u00eds encabeza la tendencia en el incremento del comercio electr\u00f3nico en Europa y es uno de los que m\u00e1s ha visto crecer las compras de proximidad, alcanzando a un 63% de los consumidores durante la pandemia. Pero, a pesar de todos estos cambios, a\u00fan son muchos los desconocedores de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mapfre actualiza refranes para promover el consumo responsable - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/mapfre-actualiza-refranes-para-promover-el-consumo-responsable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mapfre actualiza refranes para promover el consumo responsable - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Sr. Burns es la agencia creativaNuestro pa\u00eds encabeza la tendencia en el incremento del comercio electr\u00f3nico en Europa y es uno de los que m\u00e1s ha visto crecer las compras de proximidad, alcanzando a un 63% de los consumidores durante la pandemia. 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