{"id":7614,"date":"2021-07-31T19:06:42","date_gmt":"2021-07-31T16:06:42","guid":{"rendered":"https:\/\/favorite-news.com\/es\/packaging-sostenible-ruavieja-estrena-botella\/"},"modified":"2021-07-31T19:06:45","modified_gmt":"2021-07-31T16:06:45","slug":"packaging-sostenible-ruavieja-estrena-botella","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/packaging-sostenible-ruavieja-estrena-botella\/","title":{"rendered":"&#8216;Packaging&#8217; sostenible: Ruavieja estrena botella"},"content":{"rendered":"<p>Pernod Ricard ha lanzado una nueva botella para su marca de licores Ruavieja, que ha\u00a0reducido su peso en 100\u00a0gramos, lo que equivale a un ahorro anual de 286 toneladas de CO2, ayudando as\u00ed a reducir la utilizaci\u00f3n de materias primas, la energ\u00eda utilizada en su fabricaci\u00f3n y las emisiones de di\u00f3xido de carbono asociadas a su transporte. Asimismo, la botella ha logrado ser totalmente reciclable gracias a la\u00a0eliminaci\u00f3n de la pintura opaca del modelo anterior, lo que permite que la botella entre en el ciclo de reciclaje\u00a0y, junto a su propio material, el vidrio, hace que por naturaleza sea 100% reciclable.Adem\u00e1s, el nuevo envase de la marca gallega incorpora un\u00a0sleeve\u00a0o etiquetado pionero en Espa\u00f1a, realizado a base de PET 100% reciclable gracias a su reducida densidad y por lo tanto mayor flotabilidad. Adem\u00e1s, esta forma de etiquetado no utiliza di\u00f3xido de titanio en la impresi\u00f3n, la tinta m\u00e1s contaminante e incorpora un pre-corte para facilitar su retirada, indicado en el propio\u00a0sleeve\u00a0con el objetivo de seguir avanzando en la concienciaci\u00f3n del consumidor en materia de reciclado.Esta nueva botella de Ruavieja\u00a0puede encontrarse ya en el punto de venta, en algunas de las referencias de la marca, como el licor de caf\u00e9, el\u00a0 aguardiente de orujo, la crema cl\u00e1sica\u00a0 y la nueva crema de arroz.Este cambio se enmarca en la\u00a0estrategia global de Sostenibilidad y Responsabilidad\u00a0de la compa\u00f1\u00eda, \u00abGood Times from a Good Place\u00bb, alineada con los ODS de Naciones Unidas y donde uno de sus ejes principales de actuaci\u00f3n se centra en la elaboraci\u00f3n y producci\u00f3n circular, y donde la compa\u00f1\u00eda ha adquirido un ambicioso compromiso en este sentido: que\u00a0en 2022 todos sus envases sean 100% sostenibles.\u00a0\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166849054305\/packaging-sostenible-ruavieja-estrena-botella.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pernod Ricard ha lanzado una nueva botella para su marca de licores Ruavieja, que ha\u00a0reducido su peso en 100\u00a0gramos, lo que equivale a un ahorro anual de 286 toneladas de CO2, ayudando as\u00ed a reducir la utilizaci\u00f3n de materias primas, la energ\u00eda utilizada en su fabricaci\u00f3n y las emisiones de di\u00f3xido de carbono asociadas a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Packaging&#039; 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