{"id":755,"date":"2019-05-13T17:48:10","date_gmt":"2019-05-13T14:48:10","guid":{"rendered":"https:\/\/favorite-news.com\/es\/ikea-da-en-el-clavo-con-esta-estrategia-en-youtube-marcas\/"},"modified":"2019-05-13T17:48:10","modified_gmt":"2019-05-13T14:48:10","slug":"ikea-da-en-el-clavo-con-esta-estrategia-en-youtube-marcas","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/ikea-da-en-el-clavo-con-esta-estrategia-en-youtube-marcas\/","title":{"rendered":"Ikea da en el clavo con esta estrategia en YouTube | Marcas"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"bodyDetail\">\n<figure class=\"center\">\n<div class=\"imagen\"><\/div><figcaption>La serie consta de diez cap\u00edtulos, de los que se han emitido ya seis<\/figcaption><\/figure>\n<p>Con un presentador y un montaje al m\u00e1s puro estilo \u2018youtuber\u2019, Ikea lleva desde el pasado mes de febrero ofreciendo consejos sobre orden y decoraci\u00f3n en la serie \u201cPreg\u00fantale a Allen\u201d. Aunque el t\u00edtulo hace un gui\u00f1o a la famosa llave Allen con la que se suelen montar los muebles de la marca, es Carlos, un empleado de Ikea, el que presenta este espacio en YouTube.\u00a0<\/p>\n<p><iframe loading=\"lazy\" class=\"det-video\" width=\"100%\" id=\"ytbPlayer\" src=\"http:\/\/www.youtube.com\/embed\/Zi4EcmXev9Y?rel=0&amp;wmode=transparent\" frameborder=\"0\" allowfullscreen=\"\" height=\"300px\" ><\/iframe><\/p>\n<p>Esta serie de v\u00eddeos, que de momento contar\u00e1 con 10 episodios, ha conseguido ya, con 6 episodios publicados, alcanzar un total de casi 6 millones de impactos en Youtube y medio mill\u00f3n de visualizaciones de los episodios. Adem\u00e1s, el segundo episodio se ha convertido en el tercer anuncio m\u00e1s visto en YouTube del mes de abril.<\/p>\n<p><strong>La agencia 3DOTS&amp;CO est\u00e1 detr\u00e1s de esta iniciativa,<\/strong> que tiene una especial deferencia por los socios de Ikea Family, ya que reciben los v\u00eddeos en exclusiva 24h antes de cada estreno.\u00a0 Son los propios trabajadores de la marca los que elaboran y protagonizan las respuestas desde las tiendas Ikea.<\/p>\n<p>\u2018Preg\u00fantale a Allen\u2019 forma parte de la apuesta de la marca por el marketing de contenidos, y es una pieza clave en el desarrollo de la estrategia que est\u00e1 poniendo en marcha en los \u00faltimos a\u00f1os. Youtube se ha convertido en uno de los principales canales en los que esta estrategia se est\u00e1 implementando, generando contenido que busca ayudar a inspirar, educar, ense\u00f1ar o entretener a los consumidores para mejorar la relaci\u00f3n con la marca al mismo tiempo que se incrementa el inter\u00e9s por la decoraci\u00f3n.<\/p>\n<p><strong>Seg\u00fan ha desvelado la compa\u00f1\u00eda a MarketingNews<\/strong>, el desarrollo del marketing de contenidos ha conseguido que, por ejemplo, este a\u00f1o en YouTube haya podido crecer m\u00e1s de un 200% en el n\u00famero de suscriptores de esta plataforma y conseguido casi 4 veces m\u00e1s visibilidad de todos sus contenidos comparados con el a\u00f1o anterior.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1132319054305\/ikea-da-clavo-estrategia-youtube.1.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La serie consta de diez cap\u00edtulos, de los que se han emitido ya seis Con un presentador y un montaje al m\u00e1s puro estilo \u2018youtuber\u2019, Ikea lleva desde el pasado mes de febrero ofreciendo consejos sobre orden y decoraci\u00f3n en la serie \u201cPreg\u00fantale a Allen\u201d. Aunque el t\u00edtulo hace un gui\u00f1o a la famosa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea da en el clavo con esta estrategia en YouTube | Marcas - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/ikea-da-en-el-clavo-con-esta-estrategia-en-youtube-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea da en el clavo con esta estrategia en YouTube | Marcas - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La serie consta de diez cap\u00edtulos, de los que se han emitido ya seis Con un presentador y un montaje al m\u00e1s puro estilo \u2018youtuber\u2019, Ikea lleva desde el pasado mes de febrero ofreciendo consejos sobre orden y decoraci\u00f3n en la serie \u201cPreg\u00fantale a Allen\u201d. 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