{"id":7494,"date":"2021-07-20T06:18:43","date_gmt":"2021-07-20T03:18:43","guid":{"rendered":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/"},"modified":"2021-07-20T06:18:46","modified_gmt":"2021-07-20T03:18:46","slug":"branded-content-de-bref-con-fernando-tejero-monologos-del-trono","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/","title":{"rendered":"&#8216;Branded content&#8217; de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d"},"content":{"rendered":"<p>Fernando Tejero Partiendo de una realidad como es la de que muchos consumidores van a hacer sus necesidades con el m\u00f3vil en la mano, la marca de cestas para inodoro Bref, propiedad de Henkel, ha estrenado un contenido en el que quiere reflejar esta situaci\u00f3n con humor. Para ello ha elegido al actor Fernando Tejero, que se ha atrevido a mostrarse en el WC.Con el nombre de \u201cMon\u00f3logos del Trono by Bref\u201d, la campa\u00f1a (obra de Wavemaker) se compone de una serie de breves v\u00eddeos desarrollados por Be a lion. Cada uno de ellos desarrolla una historia llena de humor, recreando escenas que pasan a diario en el cuarto de ba\u00f1o.Eva Sauleda, directora de medios de Henkel Ib\u00e9rica, ha destacado que quer\u00edan \u201cllevar al humor situaciones cotidianas y que forman parte de la realidad de los consumidores de Bref. Y qu\u00e9 mejor manera que hacerlo de la mano de Fernando Tejero, con una campa\u00f1a totalmente disruptiva que nos permite retener la atenci\u00f3n del p\u00fablico m\u00e1s digital, algo que hoy en d\u00eda es todo un reto para las marcas\u201d.Olga Solanas, managing director de Wavemaker Barcelona ha comentado que \u201cFernando Tejero, la cara visible de esta acci\u00f3n, le da un toque fresco a la campa\u00f1a gracias a su espontaneidad y su car\u00e1cter desenfadado, adem\u00e1s de su recorrido profesional muy vinculado a la comedia\u201d.La campa\u00f1a puede visualizarse en preroll de forma exclusiva en el entorno digital de Mediaset Espa\u00f1a y en preroll de YouTube hasta el 15 de agosto. Tambi\u00e9n se han lanzado stories sobre la campa\u00f1a en el perfil de Instagram de Fernando Tejero y en las redes sociales de @henkeliberica y @tucasaclub. \u00a0Los tres v\u00eddeos que forman la campa\u00f1a pueden visualizarse tambi\u00e9n en el canal de YouTube de Tu Casa Club.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166751054305\/branded-content-de-bref-fernando-tejero-monologos-del-trono.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fernando Tejero Partiendo de una realidad como es la de que muchos consumidores van a hacer sus necesidades con el m\u00f3vil en la mano, la marca de cestas para inodoro Bref, propiedad de Henkel, ha estrenado un contenido en el que quiere reflejar esta situaci\u00f3n con humor. Para ello ha elegido al actor Fernando Tejero, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Branded content&#039; de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Branded content&#039; de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Fernando Tejero Partiendo de una realidad como es la de que muchos consumidores van a hacer sus necesidades con el m\u00f3vil en la mano, la marca de cestas para inodoro Bref, propiedad de Henkel, ha estrenado un contenido en el que quiere reflejar esta situaci\u00f3n con humor. Para ello ha elegido al actor Fernando Tejero, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-20T03:18:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-20T03:18:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/07\/Branded-content-de-Bref-con-Fernando-Tejero-Monologos-del-Trono.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"&#8216;Branded content&#8217; de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d\",\"datePublished\":\"2021-07-20T03:18:43+00:00\",\"dateModified\":\"2021-07-20T03:18:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/\"},\"wordCount\":330,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/07\\\/Branded-content-de-Bref-con-Fernando-Tejero-Monologos-del-Trono.jpg\",\"articleSection\":[\"NOTICIAS DE INTERNET MARKETING\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/\",\"name\":\"'Branded content' de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d - Favorite News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/07\\\/Branded-content-de-Bref-con-Fernando-Tejero-Monologos-del-Trono.jpg\",\"datePublished\":\"2021-07-20T03:18:43+00:00\",\"dateModified\":\"2021-07-20T03:18:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/#primaryimage\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/07\\\/Branded-content-de-Bref-con-Fernando-Tejero-Monologos-del-Trono.jpg\",\"contentUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/07\\\/Branded-content-de-Bref-con-Fernando-Tejero-Monologos-del-Trono.jpg\",\"width\":530,\"height\":304,\"caption\":\"'Branded content' de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;Branded content&#8217; de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/\",\"name\":\"Favorite News\",\"description\":\"Favorite News Espa\u00f1a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\",\"name\":\"favorite-news\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"caption\":\"favorite-news\"},\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/author\\\/pt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Branded content' de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d - Favorite News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/","og_locale":"es_ES","og_type":"article","og_title":"'Branded content' de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d - Favorite News","og_description":"Fernando Tejero Partiendo de una realidad como es la de que muchos consumidores van a hacer sus necesidades con el m\u00f3vil en la mano, la marca de cestas para inodoro Bref, propiedad de Henkel, ha estrenado un contenido en el que quiere reflejar esta situaci\u00f3n con humor. Para ello ha elegido al actor Fernando Tejero, [&hellip;]","og_url":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/","og_site_name":"Favorite News","article_published_time":"2021-07-20T03:18:43+00:00","article_modified_time":"2021-07-20T03:18:46+00:00","og_image":[{"width":530,"height":304,"url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/07\/Branded-content-de-Bref-con-Fernando-Tejero-Monologos-del-Trono.jpg","type":"image\/jpeg"}],"author":"favorite-news","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"favorite-news","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/#article","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/"},"author":{"name":"favorite-news","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"headline":"&#8216;Branded content&#8217; de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d","datePublished":"2021-07-20T03:18:43+00:00","dateModified":"2021-07-20T03:18:46+00:00","mainEntityOfPage":{"@id":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/"},"wordCount":330,"commentCount":0,"image":{"@id":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/07\/Branded-content-de-Bref-con-Fernando-Tejero-Monologos-del-Trono.jpg","articleSection":["NOTICIAS DE INTERNET MARKETING"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/","url":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/","name":"'Branded content' de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d - Favorite News","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/#primaryimage"},"image":{"@id":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/07\/Branded-content-de-Bref-con-Fernando-Tejero-Monologos-del-Trono.jpg","datePublished":"2021-07-20T03:18:43+00:00","dateModified":"2021-07-20T03:18:46+00:00","author":{"@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"breadcrumb":{"@id":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/#primaryimage","url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/07\/Branded-content-de-Bref-con-Fernando-Tejero-Monologos-del-Trono.jpg","contentUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/07\/Branded-content-de-Bref-con-Fernando-Tejero-Monologos-del-Trono.jpg","width":530,"height":304,"caption":"'Branded content' de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d"},{"@type":"BreadcrumbList","@id":"https:\/\/favorite-news.com\/es\/branded-content-de-bref-con-fernando-tejero-monologos-del-trono\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/favorite-news.com\/es\/"},{"@type":"ListItem","position":2,"name":"&#8216;Branded content&#8217; de Bref con Fernando Tejero: \u201cMon\u00f3logos del Trono\u201d"}]},{"@type":"WebSite","@id":"https:\/\/favorite-news.com\/es\/#website","url":"https:\/\/favorite-news.com\/es\/","name":"Favorite News","description":"Favorite News Espa\u00f1a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/favorite-news.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8","name":"favorite-news","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","caption":"favorite-news"},"url":"https:\/\/favorite-news.com\/es\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/7494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/comments?post=7494"}],"version-history":[{"count":1,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/7494\/revisions"}],"predecessor-version":[{"id":7496,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/7494\/revisions\/7496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media\/7495"}],"wp:attachment":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media?parent=7494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/categories?post=7494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/tags?post=7494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}