{"id":7395,"date":"2021-07-10T16:06:37","date_gmt":"2021-07-10T13:06:37","guid":{"rendered":"https:\/\/favorite-news.com\/es\/moritz-ficha-a-hristo-stoichkov-como-nuevo-maestro-cervecero\/"},"modified":"2021-07-10T16:06:41","modified_gmt":"2021-07-10T13:06:41","slug":"moritz-ficha-a-hristo-stoichkov-como-nuevo-maestro-cervecero","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/moritz-ficha-a-hristo-stoichkov-como-nuevo-maestro-cervecero\/","title":{"rendered":"Moritz ficha a Hristo Stoichkov como nuevo maestro cervecero"},"content":{"rendered":"<p>Hristo en el nuevo spot de Moritz.Moritz lanza su primera campa\u00f1a de la mano de la agencia DDB que tiene el objetivo de presentar la cerveza Moritz 7, dotada de m\u00e1s car\u00e1cter y la \u00fanica lager 100% malta de la marca. La gran novedad es la incorporaci\u00f3n de Hristo Stoichkov, el ic\u00f3nico exfutbolista y ya mito del Barcelona, como nuevo maestro cervecero.La campa\u00f1a multimedia busca dar una explicaci\u00f3n al porqu\u00e9 del nombre Moritz 7 con un spot en el que se barajan diversas leyendas urbanas sobre su origen. \u00bfSer\u00e1 por las 7 colinas de Barcelona?, \u00bfpor el n\u00famero de maestros cerveceros que trabajan en ella?, \u00bfo quiz\u00e1s por culpa de Hristo Stoichkov como maestro cervecero del tanque 8 con su explosivo car\u00e1cter?, con algunas de las opciones. De ah\u00ed que la iniciativa reciba el nombre de Que no te la cuenten, invitando a los consumidores a probarla.\u201cNuestro objetivo es que la gente conozca y pruebe el car\u00e1cter de Moritz 7. En este caso, de la mano de un mito de Barcelona como es Hristo Stoichkov y utilizando un tono humor\u00edstico que nos caracteriza.\u201d\u00a0explica el director de marketing de la cervecera, Sergi Mart\u00ednez. En los pr\u00f3ximos meses se seguir\u00e1 trabajando en contenidos para posicionar a la Moritz 7.La difusi\u00f3n de la campa\u00f1a de DDB ser\u00e1 multicanal con spots de 10\u201d, 20\u201d y 30\u201d en televisi\u00f3n, mupis en exterior y\u00a0m\u00faltiples piezas digitales.\u00a0Mindshare maneja los medios.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166685054305\/moritz-ficha-hristo-stoichkov-nuevo-maestro-cervecero.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hristo en el nuevo spot de Moritz.Moritz lanza su primera campa\u00f1a de la mano de la agencia DDB que tiene el objetivo de presentar la cerveza Moritz 7, dotada de m\u00e1s car\u00e1cter y la \u00fanica lager 100% malta de la marca. La gran novedad es la incorporaci\u00f3n de Hristo Stoichkov, el ic\u00f3nico exfutbolista y ya [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moritz ficha a Hristo Stoichkov como nuevo maestro cervecero - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/moritz-ficha-a-hristo-stoichkov-como-nuevo-maestro-cervecero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moritz ficha a Hristo Stoichkov como nuevo maestro cervecero - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Hristo en el nuevo spot de Moritz.Moritz lanza su primera campa\u00f1a de la mano de la agencia DDB que tiene el objetivo de presentar la cerveza Moritz 7, dotada de m\u00e1s car\u00e1cter y la \u00fanica lager 100% malta de la marca. 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