{"id":7379,"date":"2021-07-09T04:00:46","date_gmt":"2021-07-09T01:00:46","guid":{"rendered":"https:\/\/favorite-news.com\/es\/gerble-se-dirige-a-los-flexiterianos-con-esta-campana-digital\/"},"modified":"2021-07-09T04:00:50","modified_gmt":"2021-07-09T01:00:50","slug":"gerble-se-dirige-a-los-flexiterianos-con-esta-campana-digital","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/gerble-se-dirige-a-los-flexiterianos-con-esta-campana-digital\/","title":{"rendered":"Gerbl\u00e9 se dirige a los flexiterianos  con esta campa\u00f1a digital"},"content":{"rendered":"<p>VMLY&amp;R firma la creatividadCon su nueva campa\u00f1a, Gerbl\u00e9 quiere dirigirse a los consumidores denominados \u201cflexitarianos\u201d, es decir, aquellos que siguen una dieta vegetariana mayoritariamente pero de vez en cuando comen carne o pescado o derivados de estos.Bajo el claim \u201cel verde combina con todo\u201d, el trabajo, obra de VMLY&amp;R, muestra que los platos vegetales de la marca combinan con todo lo que uno quiera, pero tambi\u00e9n procurando una vida m\u00e1s saludable, un entorno m\u00e1s sostenible y con una manera de vivir m\u00e1s respetuosa con el medio ambiente.\u00a0La marca quiere dirigirse a personas de entre 30 y 40 a\u00f1os, \u201cque buscan cuidarse de forma natural, que quieren sentirse libres de elegir; que son conscientes de la importancia de la nutrici\u00f3n y llevar una dieta equilibrada, pero no quieren dogmatismos, sino que se cuidan en base a su criterio propio. Viven en zonas urbanas y son de clase social media y media-alta\u201d, informa un comunicado.En las campa\u00f1as anteriores la marca ya hab\u00eda presentado el concepto de Disfrutariano, en la que se introducen nuevos valores de la marca como la sostenibilidad y un mundo m\u00e1s verde. La idea central es \u201cComer m\u00e1s vegetales es bueno para mi dieta, me ayuda a seguir unos h\u00e1bitos m\u00e1s saludables y, adem\u00e1s, es mi granito de arena al cambio, para empezar a dejar de lado la carne, aparte de que me gusta el sabor.\u00a0La creatividad utiliza el recurso de pantalla partida para clarificar el concepto de combinar y muestra la gran variedad de recetas que ofrecen los productos de Gerbl\u00e9, as\u00ed como tambi\u00e9n el amplio n\u00famero de consumidores, que se sientan identificados con la nueva propuesta de comunicaci\u00f3n de la marca.\u00a0La campa\u00f1a incluye dos piezas audiovisuales de 10\u201d y distintos formatos digitales tanto para program\u00e1tica (Preroll, In Read, True View\u2026) y redes sociales (Page Post Video, Stories Video, Page Post Link, Stories PPL, Instant Experience).\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166678054305\/gerble-se-dirige-flexiterianos-campana-digital.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VMLY&amp;R firma la creatividadCon su nueva campa\u00f1a, Gerbl\u00e9 quiere dirigirse a los consumidores denominados \u201cflexitarianos\u201d, es decir, aquellos que siguen una dieta vegetariana mayoritariamente pero de vez en cuando comen carne o pescado o derivados de estos.Bajo el claim \u201cel verde combina con todo\u201d, el trabajo, obra de VMLY&amp;R, muestra que los platos vegetales de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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