{"id":7364,"date":"2021-07-07T15:56:23","date_gmt":"2021-07-07T12:56:23","guid":{"rendered":"https:\/\/favorite-news.com\/es\/adidas-en-dubai-vaya-piscina\/"},"modified":"2021-07-07T15:56:27","modified_gmt":"2021-07-07T12:56:27","slug":"adidas-en-dubai-vaya-piscina","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/adidas-en-dubai-vaya-piscina\/","title":{"rendered":"Adidas en Dubai: \u00a1Vaya piscina!"},"content":{"rendered":"<p>La marca de ropa deportiva Adidas ha instalado en una de las playas m\u00e1s populares de Dubai una valla publicitaria que incluye una piscina, con motivo del lanzamiento de su gama de trajes de ba\u00f1o completos, que incluyen hijab.La valla publicitaria tiene cinco metros de alto, tres metros de profundidad y capacidad para 44.000 litros de agua. La marca invit\u00f3 a mujeres de la ciudad de Dubai a ba\u00f1arse en ella y participar en la campa\u00f1a. Dos de ellas fueron las embajadoras de la marca Dareen Barbar (triatleta qur tiene amputada una pierna) Raha Moharrak, la primera mujer de Arabia Saud\u00ed en escalar el Everest.Las im\u00e1genes del interior de la valla publicitaria se transmitieron luego desde la pantalla digital m\u00e1s grande de la ciudad en el Dubai Mall Ice Rink, cerca de la flagship store de Adidas. El objetivo era enfatizar que el agua es un lugar donde todos somos aceptados y libres e impulsa a\u00fan m\u00e1s el mensaje de la marca en torno a hacer que el futuro del deporte sea m\u00e1s inclusivo para todos.La activaci\u00f3n de la valla publicitaria es la continuacion a una pel\u00edcula recientemente lanzada por Adidas y que est\u00e1 encabezada por la poeta y activista de inclusi\u00f3n deportiva sudan\u00e9s-brit\u00e1nica,Asma Elbadawi.La campa\u00f1a ha sido creada por Havas Middle East, con la colaboraci\u00f3n de Havas Creative y Red Havas. \u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/internacional\/noticia\/1166671028505\/adidas-dubai-vaya-piscina.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de ropa deportiva Adidas ha instalado en una de las playas m\u00e1s populares de Dubai una valla publicitaria que incluye una piscina, con motivo del lanzamiento de su gama de trajes de ba\u00f1o completos, que incluyen hijab.La valla publicitaria tiene cinco metros de alto, tres metros de profundidad y capacidad para 44.000 litros [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas en Dubai: \u00a1Vaya piscina! 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