{"id":7284,"date":"2021-06-30T03:13:23","date_gmt":"2021-06-30T00:13:23","guid":{"rendered":"https:\/\/favorite-news.com\/es\/branded-content-de-mercedes-benz-en-dmax\/"},"modified":"2021-06-30T03:13:29","modified_gmt":"2021-06-30T00:13:29","slug":"branded-content-de-mercedes-benz-en-dmax","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/branded-content-de-mercedes-benz-en-dmax\/","title":{"rendered":"&#8216;Branded content&#8217; de Mercedes-Benz en DMAX"},"content":{"rendered":"<p>Los h\u00e1bitos del consumidor han cambiado, y tambi\u00e9n su forma de disfrutar de las vacaciones. Los espa\u00f1oles apuestan por un turismo m\u00e1s local, m\u00e1s relacionado con la naturaleza y dentro de un entorno seguro. Por ello, Mercedes-Benz quiere presentar a su camper\u00a0Marco Polo como la soluci\u00f3n ideal ante esta tendencia.El anunciante ha estrrenado una acci\u00f3n de branded content orquestada por AMQ, la agencia de medios de Omnicom Media Group, junto con el canal de televisi\u00f3n DMAX, en la que la camper van del grupo alem\u00e1n inicia un viaje muy \u00edntimo y personal por la historia del fot\u00f3grafo Oliver Vegas, adentr\u00e1ndose en su pasado y su pasi\u00f3n por la fotograf\u00eda y la naturaleza.En un viaje de tres d\u00edas en plena naturaleza, recorriendo carreteras, caminos y senderos, el fot\u00f3grafo muestra la libertad de viajar en la Marco Polo, de vivirlo todo sin renunciar al bienestar, iniciando cada nuevo d\u00eda como una nueva experiencia.Seg\u00fan la agencia de medios AMQ, \u00abcentrar la estrategia de esta campa\u00f1a en DMAX representa una oportunidad de conectar con el segmento de p\u00fablico cualitativo que busca Mercedes-Benz, j\u00f3venes de esp\u00edritu aventurero, apasionados de la naturaleza y la tecnolog\u00eda, y que disfrutan de escapar siempre que pueden a la naturaleza\u00bb.\u00a0Conectar con la gente que nos rodea, vivir la vida intensamente y sentirse como en casa. Cada d\u00eda es una experiencia y <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/ovunno?ref_src=twsrc%5Etfw\" class=\"external\">@ovunno<\/a> lo sabe. Acomp\u00e1\u00f1ale en este viaje con <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/DMAX_es?ref_src=twsrc%5Etfw\" class=\"external\">@DMAX_es<\/a> a bordo de su <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/MercedesMarcoPolo?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"external\">#MercedesMarcoPolo<\/a>.<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/MakeYourMove?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"external\">#MakeYourMove<\/a><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/MarcoPoloContigo?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"external\">#MarcoPoloContigo<\/a><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/t.co\/ZfyFdzgIV9\" class=\"external\">pic.twitter.com\/ZfyFdzgIV9<\/a>\u2014 Mercedes-Benz Vans (@MBFurgonetas) <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/MBFurgonetas\/status\/1407277372819316737?ref_src=twsrc%5Etfw\" class=\"external\">June 22, 2021<\/a>\u00a0<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166594054305\/branded-content-de-mercedes-benz-dmax.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los h\u00e1bitos del consumidor han cambiado, y tambi\u00e9n su forma de disfrutar de las vacaciones. Los espa\u00f1oles apuestan por un turismo m\u00e1s local, m\u00e1s relacionado con la naturaleza y dentro de un entorno seguro. Por ello, Mercedes-Benz quiere presentar a su camper\u00a0Marco Polo como la soluci\u00f3n ideal ante esta tendencia.El anunciante ha estrrenado una acci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Branded content&#039; de Mercedes-Benz en DMAX - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/branded-content-de-mercedes-benz-en-dmax\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Branded content&#039; de Mercedes-Benz en DMAX - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Los h\u00e1bitos del consumidor han cambiado, y tambi\u00e9n su forma de disfrutar de las vacaciones. Los espa\u00f1oles apuestan por un turismo m\u00e1s local, m\u00e1s relacionado con la naturaleza y dentro de un entorno seguro. Por ello, Mercedes-Benz quiere presentar a su camper\u00a0Marco Polo como la soluci\u00f3n ideal ante esta tendencia.El anunciante ha estrrenado una acci\u00f3n [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/branded-content-de-mercedes-benz-en-dmax\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-30T00:13:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-30T00:13:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/06\/Branded-content-de-Mercedes-Benz-en-DMAX.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"527\" \/>\n\t<meta property=\"og:image:height\" content=\"301\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-mercedes-benz-en-dmax\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/branded-content-de-mercedes-benz-en-dmax\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"&#8216;Branded content&#8217; 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