{"id":7279,"date":"2021-06-29T15:10:18","date_gmt":"2021-06-29T12:10:18","guid":{"rendered":"https:\/\/favorite-news.com\/es\/los-baby-boomers-el-target-que-mas-ha-crecido-en-redes-sociales\/"},"modified":"2021-06-29T15:10:22","modified_gmt":"2021-06-29T12:10:22","slug":"los-baby-boomers-el-target-que-mas-ha-crecido-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/los-baby-boomers-el-target-que-mas-ha-crecido-en-redes-sociales\/","title":{"rendered":"Los &#8216;baby boomers&#8217;, el target que m\u00e1s ha crecido en redes sociales"},"content":{"rendered":"<p>El estudio desvela que el \u00a050% de los usuarios de internet a escala mundial utiliza las redes sociales para conectar con sus amigos y familiares, y m\u00e1s del 36% lo hace para leer las noticias. Un dato importante si tenemos en cuenta que ya hay m\u00e1s de 4.300 millones de personas en el mundo en estas plataformas. Una cifra que aument\u00f3 m\u00e1s del 3% en este primer trimestre de 2021.Otros datos interesantes de este \u00faltimo a\u00f1o son\u2026Los baby boomers aumentan su presencia en redes. Son el segmento de audiencia generacional que m\u00e1s ha crecido (y m\u00e1s r\u00e1pido) en Facebook e Instagram. Adem\u00e1s de tener una media de engagement en estas plataformas muy alto.Buscar la cuenta de Instagram antes de lanzarse a comprar. En cuanto a la Generaci\u00f3n Z, el estudio arroja que prefieren buscar productos que est\u00e1n pensando en comprar en redes sociales antes que en los motores de b\u00fasqueda. Por lo tanto, el estudio aconseja que las marcas deber\u00e1n convertir los v\u00eddeos, comentarios y rese\u00f1as del producto en experiencias para las redes sociales.El cambio de los supermercados a la compra online. Especialmente durante el confinamiento, las personas evitaron salir a comprar de manera presencial. Pedir comida y productos de cuidado personal ha aumentado en un 40% el a\u00f1o pasado y se prev\u00e9 que es un h\u00e1bito que llega para quedarse.No hay que estar en todas las redes sociales. Seg\u00fan el informe, el 98% de los usuarios de una red social tienen al menos una segunda cuenta en otra plataforma. Desde el punto de vista de las empresas esto significa que no hace falta estar en todas las redes existentes. Con estar en una o dos de las m\u00e1s influyentes ser\u00e1 suficiente para alcanzar a la mayor\u00eda de usuarios globales.El estudio tambi\u00e9n aporta datos nacionales. En Espa\u00f1a, ya son casi 38 millones de usuarios los que utilizan las redes sociales, lo que equivale al 80% de la poblaci\u00f3n. Entre las favoritas de los espa\u00f1oles se encuentran WhatsApp (89,5%), YouTube (89,3%) y Facebook (79,2%). El 98% se conecta a trav\u00e9s de un tel\u00e9fono m\u00f3vil para dedicarle una media de casi dos horas diarias.Los dos informes al completo se pueden encontrar aqu\u00ed.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1166593031605\/baby-boomers-target-mas-crecido-redes-sociales.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El estudio desvela que el \u00a050% de los usuarios de internet a escala mundial utiliza las redes sociales para conectar con sus amigos y familiares, y m\u00e1s del 36% lo hace para leer las noticias. Un dato importante si tenemos en cuenta que ya hay m\u00e1s de 4.300 millones de personas en el mundo en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los &#039;baby boomers&#039;, el target que m\u00e1s ha crecido en redes sociales - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/los-baby-boomers-el-target-que-mas-ha-crecido-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los &#039;baby boomers&#039;, el target que m\u00e1s ha crecido en redes sociales - Favorite News\" \/>\n<meta property=\"og:description\" content=\"El estudio desvela que el \u00a050% de los usuarios de internet a escala mundial utiliza las redes sociales para conectar con sus amigos y familiares, y m\u00e1s del 36% lo hace para leer las noticias. 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