{"id":7216,"date":"2021-06-23T14:13:08","date_gmt":"2021-06-23T11:13:08","guid":{"rendered":"https:\/\/favorite-news.com\/es\/danone-instala-una-lona-al-reves-para-concienciar-sobre-la-diversidad-y-la-inclusion\/"},"modified":"2021-06-23T14:13:16","modified_gmt":"2021-06-23T11:13:16","slug":"danone-instala-una-lona-al-reves-para-concienciar-sobre-la-diversidad-y-la-inclusion","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/danone-instala-una-lona-al-reves-para-concienciar-sobre-la-diversidad-y-la-inclusion\/","title":{"rendered":"Danone instala una lona al rev\u00e9s para concienciar sobre la diversidad y la inclusi\u00f3n"},"content":{"rendered":"<p>\u00abNutriendo la diversidad\u00bb es el compromiso con el que Danone quiere promover una sociedad en la que prime la igualdad, el respeto y la justicia.\u00a0Para generar conciencia social, Danone ha estrenado una campa\u00f1a coincidiendo con el mes del Orgullo, cuya acci\u00f3n m\u00e1s notoria es una\u00a0 lona en la plaza de \u00d3pera de Madrid. Bajo el lema \u201cAlimentar el amor y el respeto deber\u00eda ser m\u00e1s f\u00e1cil que leer esta lona\u201d, obliga a quienes la ven a girar la cabeza para poder leer el texto. La compa\u00f1\u00eda quiere visibilizar que las diferencias entre las personas son lo que nos enriquece y promover una sociedad m\u00e1s igualitaria, respetuosa y justa. La misma creatividad se utilizar\u00e1 en otros soportes exteriores en Barcelona.\u00a0Con creatividad y estrategia digital de Onion Agency, planificaci\u00f3n de medios de Mediacom, relaciones p\u00fablicas de Tinkle, y gesti\u00f3n con influencers de Samyroad, la campa\u00f1a incluir\u00e1 activaciones en las redes sociales de Danone y sus marcas y contar\u00e1 con la participaci\u00f3n de influencers.\u00a0Con el prop\u00f3sito de fomentar una diversidad e inclusi\u00f3n plena, Danone est\u00e1 impulsando una serie de seis compromisos, recogidos en la p\u00e1gina web \u00abAlgo tiene que cambiar\u00bb, entre los que se encuentra que su comunicaci\u00f3n promueva un mensaje inclusivo. La compa\u00f1\u00eda quiere que las campa\u00f1as de sus marcas reflejen de forma fiel nuestra sociedad, asegurar la formaci\u00f3n de sus equipos para promover una comunicaci\u00f3n inclusiva e implicar a los proveedores para que se unan al resto de avanzar en materia de diversidad inclusiva. Las agencias IProspect, VMLY&amp;R, Mediacom, Wunderman Thompson, Onion, Conciergency, SamyRoad, Tinkle y Dragons Group suscriben estos valores y acompa\u00f1aran a la marca en su camino para asegurar una comunicaci\u00f3n inclusiva. e suman al compromiso, apoyando a Danone en este proceso.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166552054305\/danone-instala-lona-al-reves-concienciar-diversidad-y-inclusion.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abNutriendo la diversidad\u00bb es el compromiso con el que Danone quiere promover una sociedad en la que prime la igualdad, el respeto y la justicia.\u00a0Para generar conciencia social, Danone ha estrenado una campa\u00f1a coincidiendo con el mes del Orgullo, cuya acci\u00f3n m\u00e1s notoria es una\u00a0 lona en la plaza de \u00d3pera de Madrid. Bajo el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Danone instala una lona al rev\u00e9s para concienciar sobre la diversidad y la inclusi\u00f3n - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/danone-instala-una-lona-al-reves-para-concienciar-sobre-la-diversidad-y-la-inclusion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danone instala una lona al rev\u00e9s para concienciar sobre la diversidad y la inclusi\u00f3n - Favorite News\" \/>\n<meta property=\"og:description\" content=\"\u00abNutriendo la diversidad\u00bb es el compromiso con el que Danone quiere promover una sociedad en la que prime la igualdad, el respeto y la justicia.\u00a0Para generar conciencia social, Danone ha estrenado una campa\u00f1a coincidiendo con el mes del Orgullo, cuya acci\u00f3n m\u00e1s notoria es una\u00a0 lona en la plaza de \u00d3pera de Madrid. 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