{"id":7158,"date":"2021-06-18T01:44:50","date_gmt":"2021-06-17T22:44:50","guid":{"rendered":"https:\/\/favorite-news.com\/es\/instagram-abre-reels-a-la-publicidad\/"},"modified":"2021-06-18T01:44:52","modified_gmt":"2021-06-17T22:44:52","slug":"instagram-abre-reels-a-la-publicidad","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/instagram-abre-reels-a-la-publicidad\/","title":{"rendered":"Instagram abre Reels a la publicidad"},"content":{"rendered":"<p>Hace un a\u00f1o Instagram lanzaba Reels, una funci\u00f3n que permite a los usuarios hacer v\u00eddeos cortos con efectos, en l\u00ednea con la moda que inici\u00f3 TikTok. Despu\u00e9s de incorporar la posibilidad de que los usuarios compraran desde Reels, ahora la plataforma propiedad de Facebook ofrece a las marcas anunciarse con creatividades de hasta 30 segundos en pantalla completa y vertical. Estos anuncios ser\u00e1n muy similares a los de Stories y aparecer\u00e1n entre los Reels individuales.Los usuarios podr\u00e1n verlos, comentarlos, dar like, guardarlos, compartirlos y pasarlos. Adem\u00e1s\u00a0tendr\u00e1n la posibilidad de controlar los anuncios que ven. Si alguien ve un anuncio que no le gusta, puede pulsar el men\u00fa en el post (en los tres puntitos) para ocultar o denunciar un anuncio.Justin Osofsky, COO de Instagram, afirma en un comunicado que ven Reels como \u00abuna forma excelente para que la gente pueda descubrir contenido nuevo en Instagram, y por ello, los anuncios encajan de manera natural. Las marcas, tanto grandes como peque\u00f1as, pueden aprovechar este formato nuevo y creativo en un entorno que las personas utilizan para entretenerse\u201d.\u00a0\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/medios\/noticia\/1166448028405\/instagram-abre-reels-publicidad.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace un a\u00f1o Instagram lanzaba Reels, una funci\u00f3n que permite a los usuarios hacer v\u00eddeos cortos con efectos, en l\u00ednea con la moda que inici\u00f3 TikTok. Despu\u00e9s de incorporar la posibilidad de que los usuarios compraran desde Reels, ahora la plataforma propiedad de Facebook ofrece a las marcas anunciarse con creatividades de hasta 30 segundos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram abre Reels a la publicidad - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/instagram-abre-reels-a-la-publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram abre Reels a la publicidad - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Hace un a\u00f1o Instagram lanzaba Reels, una funci\u00f3n que permite a los usuarios hacer v\u00eddeos cortos con efectos, en l\u00ednea con la moda que inici\u00f3 TikTok. 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