{"id":7121,"date":"2021-06-14T13:12:49","date_gmt":"2021-06-14T10:12:49","guid":{"rendered":"https:\/\/favorite-news.com\/es\/lo-nuevo-de-edp-invita-a-unirse-a-la-energia-sostenible\/"},"modified":"2021-06-14T13:12:54","modified_gmt":"2021-06-14T10:12:54","slug":"lo-nuevo-de-edp-invita-a-unirse-a-la-energia-sostenible","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/lo-nuevo-de-edp-invita-a-unirse-a-la-energia-sostenible\/","title":{"rendered":"Lo nuevo de EDP invita a unirse a la energ\u00eda sostenible"},"content":{"rendered":"<p>EDP ha estrenado de su nueva campa\u00f1a en Espa\u00f1a con el t\u00edtulo \u201cSalto Solar\u201d. Un concepto claro y directo que busca convencer a los consumidores a entrar de forma decidida y optimista en la energ\u00eda solar. A partir de \u201cLibera tu energ\u00eda\u201d, la campa\u00f1a invita a las personas a saltar de un mundo sin energ\u00eda solar, al nuevo mundo de sol, color y sostenibilidad de EDP. Un paso liberador hacia la energ\u00eda verde de la mano de una compa\u00f1\u00eda l\u00edder en el sector.La campa\u00f1a, que tiene un enfoque digital, busca aumentar la visibilidad de la compa\u00f1\u00eda y su apuesta por la energ\u00eda 100% limpia. En palabras de Teresa Cristina Quintella, directora de marca comercial en Espa\u00f1a y Portugal, \u201cdar el Salto Solar no solo implica un cambio en la fuente energ\u00e9tica, sino una clara apuesta por un futuro m\u00e1s verde y sostenible. El Salto Solar promueve el cambio desde el escenario tradicional, al futuro que empieza hoy y que EDP impulsa con sus soluciones llave en mano\u201d.Esta campa\u00f1a se integra dentro del proceso de transformaci\u00f3n de EDP, cuya ambici\u00f3n es liderar la transici\u00f3n energ\u00e9tica, y que desde finales de 2020 enfoca su oferta B2C en el new downstream, con soluciones en energ\u00eda solar y movilidad el\u00e9ctrica. Esta evoluci\u00f3n llev\u00f3 a EDP a trabajar en un nuevo posicionamiento de marca, del que ha derivado el concepto creado por Darwin Social Noise, agencia adjudicataria del proceso de selecci\u00f3n gestionado por Scopen.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166358054305\/nuevo-de-edp-invita-unirse-energia-sostenible.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EDP ha estrenado de su nueva campa\u00f1a en Espa\u00f1a con el t\u00edtulo \u201cSalto Solar\u201d. Un concepto claro y directo que busca convencer a los consumidores a entrar de forma decidida y optimista en la energ\u00eda solar. A partir de \u201cLibera tu energ\u00eda\u201d, la campa\u00f1a invita a las personas a saltar de un mundo sin energ\u00eda [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo nuevo de EDP invita a unirse a la energ\u00eda sostenible - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/lo-nuevo-de-edp-invita-a-unirse-a-la-energia-sostenible\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo nuevo de EDP invita a unirse a la energ\u00eda sostenible - Favorite News\" \/>\n<meta property=\"og:description\" content=\"EDP ha estrenado de su nueva campa\u00f1a en Espa\u00f1a con el t\u00edtulo \u201cSalto Solar\u201d. Un concepto claro y directo que busca convencer a los consumidores a entrar de forma decidida y optimista en la energ\u00eda solar. 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