{"id":7116,"date":"2021-06-14T01:10:23","date_gmt":"2021-06-13T22:10:23","guid":{"rendered":"https:\/\/favorite-news.com\/es\/heycar-se-lanza-en-espana-con-campana-on-y-off\/"},"modified":"2021-06-14T01:10:28","modified_gmt":"2021-06-13T22:10:28","slug":"heycar-se-lanza-en-espana-con-campana-on-y-off","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/heycar-se-lanza-en-espana-con-campana-on-y-off\/","title":{"rendered":"Heycar se lanza en Espa\u00f1a con campa\u00f1a on y off"},"content":{"rendered":"<p>Aftershare y UM han participado en el lanzamiento Con el lema \u2018Heycar, lo inteligente es no conformarse\u2019, la firma, con presencia en Alemania, Espa\u00f1a y el Reino Unido, busca dar a conocer la marca a los clientes espa\u00f1oles, sobre todo a los \u2018smart shoppers\u2019 del mercado automovil\u00edstico de segunda mano que buscan coches seminuevos de calidad, revisados y certificados por los propios fabricantes. La creatividad de la campa\u00f1a ha corrido a cargo de Aftershare, y la estrategia y ejecuci\u00f3n en medios de UM.La campa\u00f1a anima a los consumidores a no conformarse y ser m\u00e1s inteligentes, a informarse bien, buscando, comparando y reservando trav\u00e9s de su plataforma. \u201cDesde nuestro aterrizaje en Espa\u00f1a estamos experimentando un crecimiento notable, pero esta campa\u00f1a de lanzamiento ser\u00e1 la palanca para que la marca Heycar est\u00e9 potentemente posicionada en la mente de los clientes que buscan la mejor opci\u00f3n en la compra de coches seminuevos de calidad\u201d, explica en una nota Francesc Puigdemont, director de marketing de Heycar.Para ello, Heycar emplea la figura del cient\u00edfico Isaac Newton, que \u201caparece\u201d en pleno siglo XXI para comprobar que alguien ha sido m\u00e1s inteligente que \u00e9l al comprar su coche seminuevo.La campa\u00f1a de publicidad acaba de arrancar con la emisi\u00f3n una serie de spots televisivos en prime time y con la activaci\u00f3n de la campa\u00f1a digital con banners, v\u00eddeos publicitarios directos de corta duraci\u00f3n, una campa\u00f1a social media en redes sociales, una landing page gamificada y marketing directo con newsletters.Por \u00faltimo, la colaboraci\u00f3n con influencers servir\u00e1 para amplificar los mensajes de la marca. A trav\u00e9s de un peque\u00f1o juego en redes sociales, los influencers competir\u00e1n entre s\u00ed para encontrar el mejor coche posible dentro de diferentes categor\u00edas y sin superar el presupuesto l\u00edmite.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1166342054305\/heycar-se-lanza-espana-campana-on-y-off.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aftershare y UM han participado en el lanzamiento Con el lema \u2018Heycar, lo inteligente es no conformarse\u2019, la firma, con presencia en Alemania, Espa\u00f1a y el Reino Unido, busca dar a conocer la marca a los clientes espa\u00f1oles, sobre todo a los \u2018smart shoppers\u2019 del mercado automovil\u00edstico de segunda mano que buscan coches seminuevos de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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