{"id":7026,"date":"2021-06-05T00:14:35","date_gmt":"2021-06-04T21:14:35","guid":{"rendered":"https:\/\/favorite-news.com\/es\/joveneox-la-estrategia-de-atresmedia-para-llegar-a-los-jovenes-en-el-terreno-digital\/"},"modified":"2021-06-05T00:14:38","modified_gmt":"2021-06-04T21:14:38","slug":"joveneox-la-estrategia-de-atresmedia-para-llegar-a-los-jovenes-en-el-terreno-digital","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/joveneox-la-estrategia-de-atresmedia-para-llegar-a-los-jovenes-en-el-terreno-digital\/","title":{"rendered":"#Joveneox: la estrategia de Atresmedia para llegar a los j\u00f3venes en el terreno digital"},"content":{"rendered":"

Dicho DMP recoge data de los usuarios que ven Neox en HBBTV y navegan por webs del grupo con contenidos afines, adem\u00e1s de identificar a los usuarios con un perfil sociodemogr\u00e1fico joven. De este modo, se reconoce a esos usuarios para impactarles publicitariamente en cualquier medio, soporte y formato. Desde una digital skin en HBBTV a un v\u00eddeo o formato display en cualquiera de los soportes digitales del grupo.#Joveneox, se\u00f1alan desde Atresmedia en un comunicado, \u201cpermite generar planificaciones m\u00faltiples que combinen estrategias de cobertura y retargeting de afinidad\u201d. El nuevo producto publicitario ofrece tres tipos de planificaci\u00f3n. Por un lado, una combinaci\u00f3n de campa\u00f1a crossmedia (que incluye digital skin en HBBT en todos los canales televisivos del grupo) y campa\u00f1a relacionada de v\u00eddeo\/discplay en Atresplayer y las webs del grupo con segmentaci\u00f3n #Joveneox; de otro, campa\u00f1as digitales de v\u00eddeo\/display con segmentaci\u00f3n #Joveneox en Atresplayer y webs de Atresmedia y, en tercer lugar, campa\u00f1as que incluyen digital skin en HBBTV con segmentaci\u00f3n #Joveneox en todos los canales.El reporte de audiencias de este producto se ofrece tambi\u00e9n a trav\u00e9s de la herramienta VAR, desarrollada por la consultora de marketing anal\u00edtico tres14 Researh. Para el caso de los productos h\u00edbridos, el c\u00e1lculo mezcla las fuentes oficiales junto con el reporte de emisi\u00f3n de impresiones de los ad server. Tres14research ha desarrollado algoritmos de c\u00e1lculo de cobertura, bas\u00e1ndose en el momento de emisi\u00f3n de cada impresi\u00f3n en el entorno HBBTV para agreg\u00e1rselo a la TV.\u00a0
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Dicho DMP recoge data de los usuarios que ven Neox en HBBTV y navegan por webs del grupo con contenidos afines, adem\u00e1s de identificar a los usuarios con un perfil sociodemogr\u00e1fico joven. De este modo, se reconoce a esos usuarios para impactarles publicitariamente en cualquier medio, soporte y formato. Desde una digital skin en HBBTV […]<\/p>\n","protected":false},"author":2,"featured_media":7027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"\n#Joveneox: la estrategia de Atresmedia para llegar a los j\u00f3venes en el terreno digital - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/joveneox-la-estrategia-de-atresmedia-para-llegar-a-los-jovenes-en-el-terreno-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#Joveneox: la estrategia de Atresmedia para llegar a los j\u00f3venes en el terreno digital - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Dicho DMP recoge data de los usuarios que ven Neox en HBBTV y navegan por webs del grupo con contenidos afines, adem\u00e1s de identificar a los usuarios con un perfil sociodemogr\u00e1fico joven. De este modo, se reconoce a esos usuarios para impactarles publicitariamente en cualquier medio, soporte y formato. 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