{"id":6933,"date":"2021-05-26T23:24:41","date_gmt":"2021-05-26T20:24:41","guid":{"rendered":"https:\/\/favorite-news.com\/es\/la-inversion-crecio-un-728-en-abril-segun-infoadex\/"},"modified":"2021-05-26T23:24:42","modified_gmt":"2021-05-26T20:24:42","slug":"la-inversion-crecio-un-728-en-abril-segun-infoadex","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/la-inversion-crecio-un-728-en-abril-segun-infoadex\/","title":{"rendered":"La inversi\u00f3n creci\u00f3 un 72,8% en abril, seg\u00fan InfoAdex"},"content":{"rendered":"<p>Digital, que ha ocupado la primera posici\u00f3n por volumen de inversi\u00f3n publicitaria durante el mes de abril, registr\u00f3 un crecimiento del 36,6% frente a abril de 2020, con 188,2 millones de euros. Dentro de Digital, el mejor comportamiento del mes pasado fue para Websites, que increment\u00f3 su cifra de inversi\u00f3n en un 82,4%, alcanzando los 79,4 millones de euros. Redes Sociales, creci\u00f3 un 17,1% con una inversi\u00f3n de 51,3 millones de euros frente a los 43,8 millones que obtuvo en el mismo periodo de 2020. Por \u00faltimo, dentro de los medios contemplados en Digital, Search aument\u00f3 un 14,1% pasando de los 50,4 millones de euros de abril de 2020 a los 57,5 millones del mes analizado.El segundo medio por volumen fue Televisi\u00f3n, que concentr\u00f3 una inversi\u00f3n publicitaria de 153,2 millones de euros, con un crecimiento del 151,1% frente a los 61 millones de euros del mismo periodo del 2020.Radio, que ocup\u00f3 el tercer lugar, se situ\u00f3 en 33,6 millones y un aumento del 79,7%, por encima del cuarto medio, Diarios, cuya cifra ascendi\u00f3 en el cuarto mes del ejercicio a 23,3 millones de euros (+31,9%).El medio Exterior, present\u00f3 el mayor crecimiento de entre todos los medios con un 620,8% al alza y 11,7 millones de euros. Desde InfoAdex destacan que en el mes de abril de 2020, dicho medio estuvo pr\u00e1cticamente paralizado debido a la crisis sanitaria.Revistas, sexto medio por volumen de inversi\u00f3n, aument\u00f3 su cifra un 50,5% y 8,4 millones de euros. Suplementos y dominicales, registr\u00f3 0,7 millones de euros e increment\u00f3 su cifra en un 122,1% respecto al mismo periodo del a\u00f1o anterior. Por \u00faltimo, Cine, otro de los medios m\u00e1s afectados por la crisis sanitaria, registr\u00f3 0,2 millones de euros durante el mes de abril de 2021.\u201cComo recordatorio\u201d, se\u00f1ala la compa\u00f1\u00eda en una nota de prensa, \u201cse incluyen en los datos de aquellos medios y soportes no controlados directamente por InfoAdex en base a datos declarativos del mercado publicitario. Por ello, los datos podr\u00e1n no coincidir con aquellos que se extraigan de las herramientas que InfoAdex pone a disposici\u00f3n de los usuarios de su informaci\u00f3n. Los medios m\u00e1s afectados por esta medida son Radio, Exterior y Digital, este \u00faltimo por la inclusi\u00f3n de datos de\u00a0Search\u00a0y Redes Sociales\u201d.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1166084031605\/inversion-crecio-728-abril-segun-infoadex.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital, que ha ocupado la primera posici\u00f3n por volumen de inversi\u00f3n publicitaria durante el mes de abril, registr\u00f3 un crecimiento del 36,6% frente a abril de 2020, con 188,2 millones de euros. Dentro de Digital, el mejor comportamiento del mes pasado fue para Websites, que increment\u00f3 su cifra de inversi\u00f3n en un 82,4%, alcanzando los [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La inversi\u00f3n creci\u00f3 un 72,8% en abril, seg\u00fan InfoAdex - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/la-inversion-crecio-un-728-en-abril-segun-infoadex\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La inversi\u00f3n creci\u00f3 un 72,8% en abril, seg\u00fan InfoAdex - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Digital, que ha ocupado la primera posici\u00f3n por volumen de inversi\u00f3n publicitaria durante el mes de abril, registr\u00f3 un crecimiento del 36,6% frente a abril de 2020, con 188,2 millones de euros. 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