{"id":6797,"date":"2021-05-13T22:28:09","date_gmt":"2021-05-13T19:28:09","guid":{"rendered":"https:\/\/favorite-news.com\/es\/budweiser-presume-de-botella-con-esta-original-accion-de-exterior\/"},"modified":"2021-05-13T22:28:13","modified_gmt":"2021-05-13T19:28:13","slug":"budweiser-presume-de-botella-con-esta-original-accion-de-exterior","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/budweiser-presume-de-botella-con-esta-original-accion-de-exterior\/","title":{"rendered":"Budweiser presume de botella con esta original acci\u00f3n de exterior"},"content":{"rendered":"<p>\u201cUn rey no se crea de la noche a la \u00a0ma\u00f1ana\u201d es el t\u00edtulo de la campa\u00f1a de Budweiser, marca de cerveza que en Espa\u00f1a comercializa Mahou San Miguel, y con la que pone en valor el sabor de su cerveza, resultado de un proceso de elaboraci\u00f3n especial, ya que cuenta uno de los tiempos de maduraci\u00f3n m\u00e1s largos del mundo.La acci\u00f3n consiste en una gran lona con vapor de agua, que simula el vaho que despide una cerveza bien fr\u00eda reci\u00e9n abierta, que estar\u00e1 visible hasta el 31 de mayo en la madrile\u00f1a Plaza del Rastrillo, en el c\u00e9ntrico barrio de Malasa\u00f1a. Esta lona retroiluminada est\u00e1 protagonizada por una imagen a gran escala de la botella de Budweiser, que exhibe una chapa flotante invertida a modo de corona que ilumina la cima de la botella, as\u00ed como la caracter\u00edstica pajarita de la marca en formato de ne\u00f3n.\u00a0Durante la tarde del pasado 12 de mayo, la marca realiz\u00f3 una acci\u00f3n especial: una alfombra roja en la que se simula una reverencia a la cerveza bajo su claim de campa\u00f1a \u201cUn rey no se crea de la noche a la ma\u00f1ana\u201d. Justo en el punto donde se ubica la alfombra roja, los transe\u00fantes pudieron posar simulando una reverencia a The King of Beers (como se autodenomina la marca) y tomarse una foto para publicarla en sus redes sociales.La lona ha sido elaborada por la agencia creativa Bungalow25 y con el apoyo ejecutivo de la agencia de medios Zenith, que se encarg\u00f3 de emplazar y ubicar la creatividad propuesta para la marca, distribuida en Espa\u00f1a por Mahou San Miguel, que ser\u00e1 apoyada con mupis y dem\u00e1s formatos digitales.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165852054305\/budweiser-presume-de-botella-original-accion-de-exterior.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cUn rey no se crea de la noche a la \u00a0ma\u00f1ana\u201d es el t\u00edtulo de la campa\u00f1a de Budweiser, marca de cerveza que en Espa\u00f1a comercializa Mahou San Miguel, y con la que pone en valor el sabor de su cerveza, resultado de un proceso de elaboraci\u00f3n especial, ya que cuenta uno de los tiempos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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