{"id":6761,"date":"2021-05-10T09:59:42","date_gmt":"2021-05-10T06:59:42","guid":{"rendered":"https:\/\/favorite-news.com\/es\/renfe-reta-a-la-competencia-emulando-juego-de-tronos\/"},"modified":"2021-05-10T09:59:46","modified_gmt":"2021-05-10T06:59:46","slug":"renfe-reta-a-la-competencia-emulando-juego-de-tronos","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/renfe-reta-a-la-competencia-emulando-juego-de-tronos\/","title":{"rendered":"Renfe reta a la competencia emulando \u00abJuego de tronos\u00bb"},"content":{"rendered":"<p>La campa\u00f1a es de Sra. Rushmore\u2018Que empiece el juego de trenes\u2019. Con este retador mensaje, Renfe ha lanzado su nueva campa\u00f1a, la primera creada por Sra. Rushmore tras ganar el concurso convocado por la compa\u00f1\u00eda. Y lo hace abordando el que ser\u00e1 uno de sus grandes retos: la competencia en el terreno de la alta velocidad, a la que da la bienvenida, sin citarla, pero en su idioma de origen. De hecho, la campa\u00f1a coincide con la inauguraci\u00f3n del primer servicio de Ouigo entre Madrid y Barcelona.\u201cQuerida competencia, esto se pone emocionante. Despu\u00e9s de 80 a\u00f1os llevando a los nuestros, no pod\u00edamos estar mejor preparados. Bienvenue. Y buena suerte\u201d, es el mensaje que lanza Renfe a Ouigo, el nuevo operador ferroviario que inicia su andadura en Espa\u00f1a tras la liberalizaci\u00f3n de este sector. Con ello, Renfe hace valer tanto su hist\u00f3rico, 80 a\u00f1os de servicio que se cumplen este 2021, como su condici\u00f3n de operador p\u00fablico y nacional frente al origen de la concesionaria de la primera l\u00ednea de alta velocidad que competir\u00e1 con el AVE: la francesa SNCF. Se abre, pues, una &#8216;batalla&#8217; publicitaria en el terreno del transporte ferroviario similar a la que, hace d\u00e9cadas, se inici\u00f3 en el de las telecomunicaciones.La campa\u00f1a se ha lanzado en prensa, con un original protagonizado por una imagen de un tren de AVE y el texto anterior, y en medios digitales, con un v\u00eddeo que evoca los paisajes de Invernalia, uno de los escenarios de la serie \u00abJuego de Tronos\u00bb y, de fondo, una m\u00fasica \u00e9pica. \u00a0La gesti\u00f3n de medios de Renfe est\u00e1 manejada por Equmedia.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165756054305\/renfe-reta-competencia-emulando-juego-de-tronos.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a es de Sra. Rushmore\u2018Que empiece el juego de trenes\u2019. Con este retador mensaje, Renfe ha lanzado su nueva campa\u00f1a, la primera creada por Sra. Rushmore tras ganar el concurso convocado por la compa\u00f1\u00eda. Y lo hace abordando el que ser\u00e1 uno de sus grandes retos: la competencia en el terreno de la alta [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Renfe reta a la competencia emulando &quot;Juego de tronos&quot; - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/renfe-reta-a-la-competencia-emulando-juego-de-tronos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renfe reta a la competencia emulando &quot;Juego de tronos&quot; - Favorite News\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a es de Sra. Rushmore\u2018Que empiece el juego de trenes\u2019. Con este retador mensaje, Renfe ha lanzado su nueva campa\u00f1a, la primera creada por Sra. Rushmore tras ganar el concurso convocado por la compa\u00f1\u00eda. 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