{"id":6750,"date":"2021-05-09T09:55:53","date_gmt":"2021-05-09T06:55:53","guid":{"rendered":"https:\/\/favorite-news.com\/es\/tres-historias-de-exito-para-relanzar-abanca-privada\/"},"modified":"2021-05-09T09:55:57","modified_gmt":"2021-05-09T06:55:57","slug":"tres-historias-de-exito-para-relanzar-abanca-privada","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/tres-historias-de-exito-para-relanzar-abanca-privada\/","title":{"rendered":"Tres historias de \u00e9xito para relanzar Abanca Privada"},"content":{"rendered":"<p>\u201cNo creemos en las casualidades\u201d es el concepto elegido para lanzar Abanca Privada, una \u201cnueva banca privada exclusiva, personalizada y con servicios premium de la entidad, con un doble objetivo de captaci\u00f3n y fidelizaci\u00f3n de clientes\u201d, asegura en un comunicado Shackleton, agencia responsable de la estrategia y la campa\u00f1a de publicidad con la que el anunciante apoya este lanzamiento.Para esta campa\u00f1a de relanzamiento se ha contado con la participaci\u00f3n de tres prescriptores que han contado sus historias de \u00e9xito no casual. El \u00e1mbito empresarial es representado por Berta Willisch, una arquitecta gallega de gran prestigio internacional, estudi\u00f3 en la John Moores University de Liverpool y ha trabajado para las firmas m\u00e1s importantes de Manchester y Londres antes de mudarse a Nueva York y fundar su propia consultora inmobiliaria. Por su parte, Isabel Villanueva es el rostro cultural de la campa\u00f1a. Es una de las violistas m\u00e1s reconocidas del mundo, comenz\u00f3 con tan solo cinco a\u00f1os en el mundo de la m\u00fasica y a sus 32 a\u00f1os ha ofrecido m\u00e1s de 500 conciertos en 30 pa\u00edses. Carlos Llavador representa el esfuerzo y la constancia en el mundo del deporte. Este profesional de la esgrima se inici\u00f3 en el deporte con ocho a\u00f1os, a los 26 entr\u00f3 en el top 3 mundial y dos a\u00f1os despu\u00e9s gan\u00f3 el oro en la Copa del Mundo.\u00a0Para trasladar con fuerza la filosof\u00eda del concepto, todas las piezas est\u00e1n protagonizadas por una serie de retratos asertivos e incluso retadores que van acompa\u00f1ados de las declaraciones de los protagonistas de la campa\u00f1a en forma de titular y enmarcados en un dise\u00f1o casi editorial.Tania Riera, directora creativa de Shackleton, destaca en el mismo comunicado que creen \u00aben el esfuerzo, en los m\u00e9ritos, en la historia que hay detr\u00e1s de estos retratos. Elegidos meticulosamente, todos ellos esconden un caso de \u00e9xito reconocido, tanto dentro como fuera de nuestro pa\u00eds, en sus diferentes disciplinas. Una violista, un deportista ol\u00edmpico y una arquitecta espa\u00f1oles, con algo clave en com\u00fan: logros no azarosos, un \u00e9xito buscado, trabajado e incuestionablemente merecido\u201d.Las historias ser\u00e1n difundidas a trav\u00e9s de gr\u00e1ficas de prensa, una campa\u00f1a display, piezas en redes sociales, una acci\u00f3n de marketing directo para clientes, la web y las oficinas de la entidad.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165741054305\/tres-historias-de-exito-relanzar-abanca-privada.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cNo creemos en las casualidades\u201d es el concepto elegido para lanzar Abanca Privada, una \u201cnueva banca privada exclusiva, personalizada y con servicios premium de la entidad, con un doble objetivo de captaci\u00f3n y fidelizaci\u00f3n de clientes\u201d, asegura en un comunicado Shackleton, agencia responsable de la estrategia y la campa\u00f1a de publicidad con la que el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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