{"id":6637,"date":"2021-04-28T08:16:59","date_gmt":"2021-04-28T05:16:59","guid":{"rendered":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/"},"modified":"2021-04-28T08:17:04","modified_gmt":"2021-04-28T05:17:04","slug":"colvin-reivindica-las-distintas-maneras-de-ser-madre","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/","title":{"rendered":"Colvin reivindica las distintas maneras de ser madre"},"content":{"rendered":"<p>Con una mirada contempor\u00e1nea y actual, Colvin celebra el D\u00eda de las Madres con el objetivo de dar visibilidad y reconocimiento a todas las madres y a su papel imprescindible. Para esta campa\u00f1a, el equipo creativo de Colvin ha trabajado en un concepto global desde el que poder expresar su interpretaci\u00f3n de las madres y su papel a trav\u00e9s de diferentes formatos, soportes y canales, bajo un mismo hilo conductor que nos muestra las diferentes formas de ser madre de una manera diferente, original y sobre todo en alineadas con la realidad de sus usuarias.Llevamos tiempo vivi\u00e9ndolo, una aut\u00e9ntica revoluci\u00f3n social en cuanto al papel de las mujeres en la sociedad que, sumado a los efectos de m\u00e1s de un a\u00f1o pandemia, est\u00e1 cambiando la forma en la que vivimos fechas tan especiales como esta. Por definici\u00f3n la maternidad es algo complejo, una monta\u00f1a rusa de emociones, a veces buenas y a veces no tanto, que convive cada vez m\u00e1s con el sentido de la culpabilidad por tener que elegir caminos o por no ser una madre corriente. Todo esto nos est\u00e1 llevando hacia un escenario en el que la sociedad y las marcas tienen un papel fundamental en propiciar el cambio. \u00a0\u201cEn esta campa\u00f1a hay un punto de partida muy importante, la mayor\u00eda de las mujeres no se sienten representadas en la publicidad, se refuerzan estereotipos y clich\u00e9s alejados de la realidad&#8230; Para el D\u00eda de la Madre hemos querido aportar nuestro granito de arena celebrando la maternidad de una forma abierta y contempor\u00e1nea, en particular dando visibilidad a las madres que se apoyan en segundas madres para poder ser m\u00e1s felices\u201d, ha afirmado en un comunicado Emma Pueyo, VP Brand &amp; Creative en Colvin.Para dar forma a este concepto, el equipo de Colvin se ha unido al hub creativo colaborativo MadreSanta para trabajar de forma conjunta en el storytelling y crear la pieza publicitaria central de la campa\u00f1a, junto a la productora La Joya y Uri Segarra como realizador.En redes socialesEl D\u00eda de la Madre se suele retratar a las madres como mujeres que tienen hijos e hijas, pero para Colvin\u00a0 tambi\u00e9n lo son todas aquellas que nos cuidan como una madre. En esta l\u00ednea y bajo el lema \u201cmadre hay m\u00e1s que una\u201d, Colvin ha puesto en marcha una campa\u00f1a en redes sociales en la que invitan a la comunidad a compartir im\u00e1genes y momentos junto a nuestras madres, las que lo son por sus hijos, pero tambi\u00e9n todas aquellas que nos cuidan como una madre, porque ser madre es una actitud.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/marcas\/noticia\/1165576054305\/colvin-reivindica-distintas-maneras-de-ser-madre.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con una mirada contempor\u00e1nea y actual, Colvin celebra el D\u00eda de las Madres con el objetivo de dar visibilidad y reconocimiento a todas las madres y a su papel imprescindible. Para esta campa\u00f1a, el equipo creativo de Colvin ha trabajado en un concepto global desde el que poder expresar su interpretaci\u00f3n de las madres y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colvin reivindica las distintas maneras de ser madre - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colvin reivindica las distintas maneras de ser madre - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Con una mirada contempor\u00e1nea y actual, Colvin celebra el D\u00eda de las Madres con el objetivo de dar visibilidad y reconocimiento a todas las madres y a su papel imprescindible. Para esta campa\u00f1a, el equipo creativo de Colvin ha trabajado en un concepto global desde el que poder expresar su interpretaci\u00f3n de las madres y [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/\" \/>\n<meta property=\"og:site_name\" content=\"Favorite News\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-28T05:16:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-28T05:17:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/04\/Colvin-reivindica-las-distintas-maneras-de-ser-madre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"298\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"favorite-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"favorite-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/\"},\"author\":{\"name\":\"favorite-news\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"headline\":\"Colvin reivindica las distintas maneras de ser madre\",\"datePublished\":\"2021-04-28T05:16:59+00:00\",\"dateModified\":\"2021-04-28T05:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/\"},\"wordCount\":465,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/04\\\/Colvin-reivindica-las-distintas-maneras-de-ser-madre.jpg\",\"articleSection\":[\"NOTICIAS DE INTERNET MARKETING\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/\",\"name\":\"Colvin reivindica las distintas maneras de ser madre - Favorite News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/04\\\/Colvin-reivindica-las-distintas-maneras-de-ser-madre.jpg\",\"datePublished\":\"2021-04-28T05:16:59+00:00\",\"dateModified\":\"2021-04-28T05:17:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/#primaryimage\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/04\\\/Colvin-reivindica-las-distintas-maneras-de-ser-madre.jpg\",\"contentUrl\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/04\\\/Colvin-reivindica-las-distintas-maneras-de-ser-madre.jpg\",\"width\":530,\"height\":298,\"caption\":\"Colvin reivindica las distintas maneras de ser madre\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/colvin-reivindica-las-distintas-maneras-de-ser-madre\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Colvin reivindica las distintas maneras de ser madre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/\",\"name\":\"Favorite News\",\"description\":\"Favorite News Espa\u00f1a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/#\\\/schema\\\/person\\\/b91573b717dcfa5e4696032a9d28d3e8\",\"name\":\"favorite-news\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g\",\"caption\":\"favorite-news\"},\"url\":\"https:\\\/\\\/favorite-news.com\\\/es\\\/author\\\/pt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Colvin reivindica las distintas maneras de ser madre - Favorite News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/","og_locale":"es_ES","og_type":"article","og_title":"Colvin reivindica las distintas maneras de ser madre - Favorite News","og_description":"Con una mirada contempor\u00e1nea y actual, Colvin celebra el D\u00eda de las Madres con el objetivo de dar visibilidad y reconocimiento a todas las madres y a su papel imprescindible. Para esta campa\u00f1a, el equipo creativo de Colvin ha trabajado en un concepto global desde el que poder expresar su interpretaci\u00f3n de las madres y [&hellip;]","og_url":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/","og_site_name":"Favorite News","article_published_time":"2021-04-28T05:16:59+00:00","article_modified_time":"2021-04-28T05:17:04+00:00","og_image":[{"width":530,"height":298,"url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/04\/Colvin-reivindica-las-distintas-maneras-de-ser-madre.jpg","type":"image\/jpeg"}],"author":"favorite-news","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"favorite-news","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/#article","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/"},"author":{"name":"favorite-news","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"headline":"Colvin reivindica las distintas maneras de ser madre","datePublished":"2021-04-28T05:16:59+00:00","dateModified":"2021-04-28T05:17:04+00:00","mainEntityOfPage":{"@id":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/"},"wordCount":465,"commentCount":0,"image":{"@id":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/04\/Colvin-reivindica-las-distintas-maneras-de-ser-madre.jpg","articleSection":["NOTICIAS DE INTERNET MARKETING"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/","url":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/","name":"Colvin reivindica las distintas maneras de ser madre - Favorite News","isPartOf":{"@id":"https:\/\/favorite-news.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/#primaryimage"},"image":{"@id":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/#primaryimage"},"thumbnailUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/04\/Colvin-reivindica-las-distintas-maneras-de-ser-madre.jpg","datePublished":"2021-04-28T05:16:59+00:00","dateModified":"2021-04-28T05:17:04+00:00","author":{"@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8"},"breadcrumb":{"@id":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/#primaryimage","url":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/04\/Colvin-reivindica-las-distintas-maneras-de-ser-madre.jpg","contentUrl":"https:\/\/favorite-news.com\/es\/wp-content\/uploads\/sites\/4\/2021\/04\/Colvin-reivindica-las-distintas-maneras-de-ser-madre.jpg","width":530,"height":298,"caption":"Colvin reivindica las distintas maneras de ser madre"},{"@type":"BreadcrumbList","@id":"https:\/\/favorite-news.com\/es\/colvin-reivindica-las-distintas-maneras-de-ser-madre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/favorite-news.com\/es\/"},{"@type":"ListItem","position":2,"name":"Colvin reivindica las distintas maneras de ser madre"}]},{"@type":"WebSite","@id":"https:\/\/favorite-news.com\/es\/#website","url":"https:\/\/favorite-news.com\/es\/","name":"Favorite News","description":"Favorite News Espa\u00f1a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/favorite-news.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/favorite-news.com\/es\/#\/schema\/person\/b91573b717dcfa5e4696032a9d28d3e8","name":"favorite-news","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c5a5cb12b74e9d517ee91cf570335b7d16177f1977cc91db161adfa435945a7?s=96&d=mm&r=g","caption":"favorite-news"},"url":"https:\/\/favorite-news.com\/es\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/6637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/comments?post=6637"}],"version-history":[{"count":1,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/6637\/revisions"}],"predecessor-version":[{"id":6639,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/posts\/6637\/revisions\/6639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media\/6638"}],"wp:attachment":[{"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/media?parent=6637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/categories?post=6637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/favorite-news.com\/es\/wp-json\/wp\/v2\/tags?post=6637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}