{"id":6632,"date":"2021-04-27T20:10:40","date_gmt":"2021-04-27T17:10:40","guid":{"rendered":"https:\/\/favorite-news.com\/es\/dia-de-la-madre-mayor-gasto-y-aumento-del-e-commerce\/"},"modified":"2021-04-27T20:10:43","modified_gmt":"2021-04-27T17:10:43","slug":"dia-de-la-madre-mayor-gasto-y-aumento-del-e-commerce","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/es\/dia-de-la-madre-mayor-gasto-y-aumento-del-e-commerce\/","title":{"rendered":"D\u00eda de la Madre:  mayor gasto y aumento del &#8216;e-commerce&#8217;"},"content":{"rendered":"<p>Seg\u00fan el estudio \u201cD\u00eda de la Madre 2021\u201d realizado por IPG Mediabrands, nueve de cada diez espa\u00f1oles creen que las mujeres han hecho un esfuerzo extra en su papel como madres durante el \u00faltimo a\u00f1o. Por ello, este a\u00f1o cobra especial importancia el D\u00eda de la Madre. En lo referente a qui\u00e9n ser\u00e1 la persona encargada de realizar ese regalo tan emotivo, aparecen dos tipolog\u00edas muy diferenciadas. Si hablamos de madres con hijos menores de 14 a\u00f1os, es normalmente la pareja quien compra ese regalo en nombre de los ni\u00f1os, mientras que para las mujeres m\u00e1s adultas son los hijos mayores de 14 a\u00f1os los que realizan el regalo.Pero, para ambos grupos, este a\u00f1o el regalo ser\u00e1 m\u00e1s importante. De hecho, el 63 % piensa hacer un regalo m\u00e1s especial de lo normal por todo lo que ha pasado, tratando de premiar as\u00ed esa resiliencia de las madres.\u00a0Adem\u00e1s, este a\u00f1o la forma en la que se van a comprar estos regalos va a cambiar. El canal se transforma ya que el incremento de las compras online, unido a las limitaciones de movilidad y horarios del momento actual, impulsa a que el 80 % de los espa\u00f1oles afirme tener la intenci\u00f3n de realizar alguna compra online con motivo de este d\u00eda.\u00a0En un mundo en el que actualmente el contacto f\u00edsico es limitado y donde las conexiones humanas se han convertido en uno de los bienes m\u00e1s escasos y deseados, hemos visto c\u00f3mo ha cambiado el orden de nuestras prioridades, y no es de sorprender que el 74 % de los espa\u00f1oles den m\u00e1s importancia a la familia a ra\u00edz de la pandemia.Este D\u00eda de la Madre se presenta como una ocasi\u00f3n clave para recuperar el tiempo perdido. Seg\u00fan el informe de IPG Mediabrands, el 67 % de los espa\u00f1oles afirma que el a\u00f1o pasado no celebraron el d\u00eda dedicado a las madres como les hubiese gustado debido a la pandemia y al confinamiento y, por ello, m\u00e1s de la mitad piensan que este a\u00f1o esa fecha tan se\u00f1alada es m\u00e1s importante que nunca.\u00a0<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/www.marketingnews.es\/investigacion\/noticia\/1165579031605\/dia-de-madre-mayor-gasto-y-aumento-del-e-commerce.1.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan el estudio \u201cD\u00eda de la Madre 2021\u201d realizado por IPG Mediabrands, nueve de cada diez espa\u00f1oles creen que las mujeres han hecho un esfuerzo extra en su papel como madres durante el \u00faltimo a\u00f1o. Por ello, este a\u00f1o cobra especial importancia el D\u00eda de la Madre. En lo referente a qui\u00e9n ser\u00e1 la persona [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00eda de la Madre: mayor gasto y aumento del &#039;e-commerce&#039; - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/es\/dia-de-la-madre-mayor-gasto-y-aumento-del-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00eda de la Madre: mayor gasto y aumento del &#039;e-commerce&#039; - Favorite News\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan el estudio \u201cD\u00eda de la Madre 2021\u201d realizado por IPG Mediabrands, nueve de cada diez espa\u00f1oles creen que las mujeres han hecho un esfuerzo extra en su papel como madres durante el \u00faltimo a\u00f1o. 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